The Loyalty Minute

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want. In a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, they examined what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The study, based on a global survey of 15...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program. First off, there is a difference between a repeat customer and a loyal customer. Some companies don’t know the difference. Just because a customer comes back, even repeatedly, doesn’t mean the customer is loyal – at least not to the comp...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Brand Loyalty Pay Off Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the end of 2019. Shortly after, she and her husband, Jordan Joseph Ramirez, flew to Las...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty. Equipped with loyalty programs, convenience stores and other retailers are collecting more data on their customers than ever before and the reasoning behind it is clear to data experts. It's imperative to use loyalty data to retain customers since it’s seve...

Welcome loyal listeners and today's episode and I started to think what does it really seem like to be superstitious am I superstitious then I thought what is really superstition mean in an essence it's kind of habit that you believe if you continue to do something something else will happen right so it's usually stereotype that gamblers are superstitious they will do specific things that will lea...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand. If you’ve been watching the marketing industry trends over the past few years, you will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing called experiential. It’s a widely mentioned...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty. Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at the quality of the communications experience they are providing across all channe...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab - Founder & Chief Evangelist Officer of Interview Valet.  Interview Valet is the concierge-level podcast guest marketing service providing the fastest way for authors, speakers, coaches, consultants, and brands to maximize the benefits of...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google. As I’m sure you already know Google dominates every aspect of your life.  And after launching in the US last year, the Play Points program has been a great way to earn additional perks and treats for trying out...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation.  In a nutshell it comes down to the company’s perceived purpose. Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% grow...

Welcome Loyal listeners in today’s episode of the loyalty minute, we’re going to be talking about loyalty program fraud.  Now we're not talking about someone coming in to steal your points, it's more about the personal information that has significant value to hackers. Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII)...

Welcome Loyal listeners to today’s episode of the loyalty minute… Nothing can make your heart drop faster than feeling like you just lost a loyal customer.  But just because a customer is unhappy, it does not mean they are gone for good.  On the contrary, a company’s most loyal fans are often the ones that had a problem, and also had a fantastic experience getting it solved. As we discus...

In this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty with customers from the get go. I think you'll find some insightful stories as it relates to building better brand loyalty.  Learn what Virgin Airlines did to win Matt as a customer for life.  Enjoy!

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women.  The report was done in 2018, but the data is still very relevant today. The population of millennials, which totals 75.5 million, represents a major market force in terms of buying power, spending $200 billion...

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at how Loyalty programs are another great way to create long-term relationships and boost sales. According to the Bond Brand Loyalty Report: • 77% of consumers say they are likely to stay with a brand that has a loyalty program. • 70% of consumers are more likely to recommend a brand with a good loyalty p...

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Oracle Retail Topography Study which Asks 15,500 Consumers About Views on Privacy and Personalization, Supply Chain Visibility and Readiness for Facial Recognition, Virtual Sales Assistants and Drone Delivery in Retail Consumers are demanding greater transparency into retailer operations, service histo...

In this episode, the On-Demand CFO Ken Wentworth talks about brand and customer loyalty in the every day lives of his clients, and share personal stories about what drives brand loyalty as a personal consumer. To connect with Ken Directly, you can reach him on Linkedin at https://linkedin.com/in/ken-mr-biz -wentworth or through his website https://www.mrbizsolutions.com/ To reference this and othe...

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of Retail: The Brand Perception Effect. Euclid, is a leading data platform for offline attribution and store visit retargeting.  Some of the results of their survey are interesting, and in one section it shows the majority of consumers - 52 percent of M...

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at what makes the Sephora loyalty program one of the top loyalty programs in the retail space. In a recent Forbes article titled “how to make a great loyalty program even better? Sephora has the answers”, Pamela Danziger sat down with Allegra Stanley the vice president and general manager of Sephora's loy...

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at The Epsilon customer loyalty research study conducted along with GBH Insights into how personalization can enhance the relationship between the brand and the customer. It's a very fascinating slide Deck with very insightful information that I think you might find valuable. 90% of the people surveyed ha...

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at PwC international survey of 15,000 consumers across 12 countries including the US, UK focused around customer loyalty and and found that experience is EVERYTHING. Even though price and quality remain top of mind when consumers make purchasing decisions, 73% of global respondents say that a positive exp...

Welcome Loyal listeners to today’s episode of the loyalty minute.  I’m your host Rob Gallo, and For the past few months I have been producing short one or two minute daily podcast highlighting so key insights in the customer loyalty space, but today marks a new secondary “conversational interview style” format of the Loyalty Minute.  As the name implies, we will be interviewing CEOs CMOs...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the future of hotel loyalty programs… The link to the complete article can be found at theloyaltyminute.com Smart hospitality companies are adapting their programs to offer reward for more than just hotel night stays. A Company that really gets it is Hyatt and the world of Hyatt loyalty program. Skift co...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at 2020 being The Year Of The Brand Mashup… The link to the complete article can be found at theloyaltyminute.com A few of the key highlights are: Emerging And Heritage Brand Cross-Pollination Creating A Timeless Factor Go Wider When deciding what company or brand would make for a successful partnership, it...

Beyond the subscription model, I see some very relevant issues with how big companies should view their loyalty programs:   1. Smart brands are looking beyond offering points in exchange for a purchase as a model for building loyalty. Consistent engagement is the new loyalty, along with frictionless are now more price-sensitive than brand loyal is the relative parity between competitors in hi...