The Logo Geek Podcast

How many logos should you present to clients? Back in 2013 Sean McCabe created a viral piece of content called ‘ the one logo concept‘  that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients. Despite this, many well established designers don’t agree,...

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play. In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of  Butler Branding  – a strategy led design agency to learn how he built his business,...

Is it possible to pursue a career doing something you love? Hand lettering artist  Lauren Hom  has proved it’s possible. After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lette...

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with  Diane Gibbs  to find out the answer to this question. We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and g...

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form  HRO Design , an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his drea...

This week Ian Paget interviews Gavin Strange, Director & Designer for  Aardman Animations  by day, and by night he runs  JamFactory , where he works on a number of passion side projects including film making, toy design, illustration, photography and more! We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on universit...

On this weeks episode Ian Paget interviews  Gordon Firemark , a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too. Gordon is the producer...

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of  Brand New , which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way? In this interview, Ian Paget discovers how Armin got his job...

Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why...

On this weeks episode Ian Paget interviews  Louise Fili , an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more. Louise Fili is a member of the Art Directors Hall of Fame, and has received the meda...

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed. Michael is also a very talented content...

If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of. To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job intervie...

Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews  Michael Stinson  to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more. Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and le...

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’. Radim Malinic is an...

In this episode Ian Paget speaks to  George Bokhua , a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid s...

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with  Emily Cohen  to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally hone...

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients. Blair Enns is the author of the...

Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews  Sagi Haviv  to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no w...

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis , the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate profes...

In this interview Ian Paget speaks with  Tom Geismar , one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more. Tom is a founding partner of design agency  Chermay...

In this episode of the Logo Geek Podcast Ian chats with  Rian Hughes , a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list...

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients? But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions! In this episode Ian Paget cha...

In this interview Ian Paget speaks with Identity designer  Ben Loiz  to learn from his 18 years experience. We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present...

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff , a freelance brand identity designer, to find out. We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing....

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing. J...