Email Agency

The Logic Exchange

Business EN ↓ 10 episodes

At Email Agency, we’ve always believed in the power of shared knowledge and community. That’s why we’re excited to bring you candid conversations with industry leaders, practitioners, lawyers, funders and innovators who are shaping the future of performance marketing. Each episode of The Logic Exchange will dive deep into the strategies, challenges, and breakthrough moments that define successful marketing today. From optimization and conversion tactics to emerging technologies and growth frameworks, we’re covering the topics that matter most to our industry. Nick brings his unique perspecti

Author

Email Agency

Category

Business

Podcast website

emailagency.com

Latest episode

Jul 9, 2026

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Episodes

Scaling Volume: Modernization in Mass Tort 09.07.2026

Anne Andrews was 19 years old, in her nightgown, standing in a hospital at 2am telling LA Sheriff deputies they had no right to talk to anyone in her family. Her brother's friend, a USC-bound quarterback on scholarship, had just been shot by a reserve officer with a department-issued weapon. The department had lawyers there within the hour, pressing the family to sign a civil waiver while thei...

Owning the Funnel: From Vendor to Vertical Integration 16.06.2026

Brian Vogel has spent 20 years looking under the hood of law firm operations. Not as a consultant who drops a slide deck and leaves, but as someone who gets into the intake workflows, the case management systems, the handoffs nobody wants to own, and figures out why good marketing spend keeps producing bad results. He holds the role of VP of Growth & Partnerships at both Spear Consulting Group...

Inside the Business of Law: Leading Through Change 21.05.2026

The Logic Exchange – Hunter Shkolnik Most conversations about legal marketing focus on getting clients in the door. Hunter Shkolnik spends a lot of time thinking about what happens when the whole system is under pressure. Hunter is a nationally recognized trial lawyer who has spent his career in some of the most complex mass tort litigation in the country. At Napoli Shkolnik, he has driven discove...

Inside the Business of Law - From Lead to Lifelong Client: The Retention Shift 13.05.2026

Most law firms measure success the moment a client signs. Ross Buntrock thinks that's where a lot of firms go wrong. Ross is a trial lawyer with 30 years in complex litigation, mass torts, and consumer protection. He grew up on a South Dakota farm, spent years on the defense side at AmLaw 100 firms, then moved to plaintiff work and now chairs the Mass Tort, Mass Arbitration, and Class Action Pract...

Defining Success Beyond Cost per Retainer 27.04.2026

Defining Success Beyond Cost Per Retainer | The Logic Exchange Ep. 6 If cost per retainer is your primary success metric, this conversation will change how you think about mass tort performance. In this episode, host Nick Thompson sits down with John Ray, a name synonymous with strategy, structure, and scale in the mass tort space. With over two decades of experience and a background that includes...

Scaling Volume: Modernization in Mass Tort 07.04.2026

Scaling Volume: Modernization in Mass Tort | The Logic Exchange Ep. 5 What does it really take to scale a mass tort operation without sacrificing compliance or quality? In this episode, host Nick Thompson sits down with Amie Lawson, CEO of Email Agency and LawLogic, one of the most trusted operators in legal lead generation. With over 20 years of experience across mass tort, insurance, and healthc...

Mass Tort Marketing: The Next Frontier 31.03.2026

On this episode of The Logic Exchange, host Nick Thompson is joined by Holden Berlin, Co-Founder of Transport Marketing, to explore the evolving landscape of mass tort marketing. With over two decades of experience across HBO, Condé Nast, NBC Sports, and more, Holden shares how data, media, and performance strategy are converging to transform how law firms identify and engage high quality claimant...

The Culture of Growth: Leadership Lessons from the Field 12.03.2026

What does it really take to build a culture of growth — and lead with integrity while doing it? In this episode of The Logic Exchange, host Nick Thompson sits down with Dan Austin an investor, entrepreneur, and C-level executive with 25+ years of experience building high-performing organizations across FinTech, legal marketing, eCommerce, enterprise tech, and more. Dan has held executive roles at...

Litigation Funding in the Age of Transparency 19.02.2026

Host Nick Thompson sits down with Harry Russell, CFO at Email Agency, for a masterclass in "Litigation Funding in the Age of Transparency." Harry's career reads like a roadmap through the most intricate corners of finance, from tech and biotech investing to structured credit, leveraged finance, and CLO portfolio management. He navigated direct lending and hybrid deals through volatil...

Navigating Growth: The Evolving Landscape of The Business of Law with Paul Liebman 12.02.2026

Our pilot episode, "Navigating Growth: The Evolving Landscape of The Business of Law." features Paul Liebman from Torticity/Canopy Legal Partners. This conversation tackles the hard questions many firms are grappling with: How do you scale without compromising ethics? What does sustainable growth actually look like? And how do you embed compliance into daily operations instead of treating it as a...

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