Sylvia VandeSlunt & Kelly Northlee

The Local Legend Podcast | Marketing for Local Businesses

Business EN ↓ 3 episodes

Calling all local businesses! Sylvia and Kelly are both business owners who have dominated their local markets in a variety of fields. They've also helped other businesses dominate their local markets through social media, website design, SEO, and other strategic local marketing. From home builders to wedding photographers, Kelly and Sylvia have cracked the code on what it takes to become a local legend. In this podcast, we break that code wide open. So come on in, steal our ideas, and take your business from the best kept secret to a local legend.

Author

Sylvia VandeSlunt & Kelly Northlee

Episodes

Coulda, Shoulda, Woulda - Didn't | How to Overcome Excuses in Your Business & Do the Dang Thing 06.05.2026 16:34

You knew you should post. You meant to update the website. You were going to go to that networking event. And then... you didn't. Life happened, it felt hard, or honestly? You just weren't ready yet. The problem isn't that you're lazy. The problem is that "not ready" has a way of becoming permanent. In this episode, Sylvia and Kelly call out the excuses that keep local business owners invisible -...

You're Not Too Busy to Post on Social Media | How to Market Your Business without Losing Your Mind 22.04.2026 21:59

There's a version of "I don't have time for marketing" that every local business owner has said out loud. It feels true in the moment — you're running the whole operation, wearing every hat, and marketing keeps getting pushed to tomorrow. Here's the reframe: not having time for marketing is a revenue problem disguised as a time problem. In this episode, Sylvia and Kelly get honest about what consi...

How to Make Your Business a Local Legend 08.04.2026 10:20

You can be the best business in your town and still shut down. Not because your product isn't good. Not because you don't work hard. Because nobody knew you existed. That's the best kept secret problem, and it's more common than anyone wants to admit. In this first episode, Sylvia and Kelly break down why "if you build it, they will come" is the most expensive myth in local business, what it actua...