The Local Brand Podcast

If you don't have an incredible local business support crew yet then you are seriously missing out. Your local business support crew: Knows your local community Knows YOU Knows your local business deeply Oh and they also know a whole lot of other locals who might be interested in your business and vice versa. That and you have incredible, trusted people who can bounce ideas off and will cheer you...

In this episode, we explore why making money matters—but it’s not the whole story . A clear business purpose gives you direction, fuels your motivation, and helps you stay grounded when challenges hit. Think of it as your GPS—guiding your decisions and keeping you aligned with what truly matters. This is the perfect episode for female business owners who have a local business and want to become a...

In this short but powerful episode, I dive into the science behind why connection isn’t just a “nice to have”—it’s essential . And we'll discuss why Networking is a time-efficient and extremely effective way for local business owners to fit more connection into their lives and feel amazing as a result. This is the perfect episode for female business owners who have a local business and want to bec...

Struggling to keep up with all the platforms, trends, and ways to “show up” online? You’re not alone. In this episode, I’m sharing the secret sauce to building a strong local brand—spoiler alert - it’s consistency, clarity, and being strategic about where you show up. You don’t have to be everywhere to be effective. Instead, focus on where your ideal customers are, whether that’s online or offline...

In this episode, we’re flipping the usual branding conversation on its head. Instead of asking who you are, we’re asking— what are you not ? Knowing what your business doesn’t do, who you don’t serve, and what you won’t stand for is just as important as defining what you do . It helps you stay on track with your business mission and helps you create a stronger, more focused brand that connects dee...

New ideas? Love them. Opportunities? Bring them on. But if you're constantly chasing every shiny new thing in your business, it might be time to pause and ask the question: Does it make the boat go faster? In this episode, Kirsty shares how this one powerful question can help you cut through the noise, ditch distractions, and focus on the things that actually move your business forward. You'll hea...

Does the thought of ‘sales’ make you feel icky? Do you avoid sales because you think your amazing products and services will speak for themselves? In this episode we talk about why sales can feel ‘icky’. Why sales is an essential part of business ownership and by not doing it well you are not only limiting your own business success and revenue opportunities, but you are also letting down thousands...

Do you feel like you’re working your butt off to get people interested in your business but a lot of that hard work just isn’t converting into paying customers? It’s time to review your website homepage - it could be costing you thousands! For those that don’t already know me, I’m Kirsty Foster. Founder Social Mums Club, Advocate for mums across Australia, Local Brand Marketing Specialist, former...

Do you suffer from IMPOSTER SYNDROME? Do this Is imposter syndrome holding you back from achieving your business goals? You’re not alone. 75% of female business owners experience imposter syndrome at some point in their career. In this episode we unpack all of this and I share the tool I used to overcome my imposter syndrome which helped me push through the side hustle phase of business so that I...

The three questions EVERY local business owner should ask themselves - YOUR SUCCESS DEPENDS ON IT In this episode I ask you three essential questions. You might be surprised as to what these questions are and you might be even more surprised about your answers. This could be a breakthrough moment for your local business so make sure you listen to this episode, future you will thank you for investi...

The Local Brand Marketing Podcast with Kirsty Foster Episode 1: What is a Local Brand? (hint it’s more than just a logo) Before you can market your brand effectively with your local community, you MUST know what your brand actually is! In this episode we discuss how to define your brand and why it’s so much more than just logos and colours - you won’t want to miss it! This is the perfect episode f...