The Liquid Lunch Project

The only thing The Liquid Lunch Project likes more than an actual "liquid lunch" is an industry disrupter in the small business space. And not only is today's guest doing just that, he's disrupting the dinosaur of industries: Real Estate. Mike Kaeding is the CEO of Norhart, a $200 million apartment developer building high-quality housing. He believes real estate housing and development can be a sm...

How do you stay top of mind with your clients? It's an age-old question and one that every business owner struggles with within a competitive market. If everybody is doing a different version of the same thing, how do you stand out?  Today's guest is here to solve that problem. Steve Buzogany, Founder and CEO of The Appreciation Advocate, is helping small business owners increase their income thro...

Passive income. Generational wealth. Increased cash flow. Accelerated retirement. Sounds pretty good, right? We all want to achieve each of those things, but for the majority of individuals and small business owners, our assets are tied up in more "traditional" or qualified plans, like a 401k or IRA. Not only are we facing the stock market's volatility, but we are also placing our trust in financi...

What does it take to succeed in business?  Why am I not further along in my career as I want to be? Entrepreneurship is too difficult, I'm ready to throw in the towel.   If any of these questions or thoughts have crossed your mind, today's episode will be especially helpful. Matt's flying solo, and he's sitting down with friend and fellow Apex member Jacob Stahler. From starting and dropping out o...

Small business owners are faced with a myriad of decisions every day - and one of the most challenging decisions is how to price products and services. Is this price too low? Is this price too high? How do we know we're getting what we're worth?   Today's guest is going to pull back the curtain on the mystery that is price-setting. Per Sjofors, aka The Price Whisperer, spent years running companie...

Do you have an idea for a book that's just itching to get put onto paper, but the whole process has you feeling overwhelmed and unsure of where to start? Then this is the podcast episode you've been waiting for.    Our guest today is two-time author, business strategist, and public speaker Malene Bendsten, aka "The Book Coach." She's giving us a peek behind the proverbial publishing curtain and ho...

To say that Amazon has enjoyed a tremendous amount of success would be the understatement of the century. But it was no happy accident or cosmic fluke that took Jeff Bezos from boxing books in his garage to running a billion-dollar operation. It was hard work, a lot of failures, and a very specific set of principles.    And today's guest is giving us a look at what those principles are.   Meet Joh...

A good entrepreneur is like a serial murderer; they just can't stop. And our guest today is proving that point.   Meet Jonathan Zacks, Founder of Make It All Work and Co-Founder of GoReminders. He's on the show to discuss how his two startups are helping small business owners find solutions to two very common problems: Tech Support and No Call-No Shows.    For tech support, Make It All Work is a r...

Are some people born naturally creative, while the rest of us are just SOL? Today's podcast guest would argue that's not entirely true.  Meet Robin Landa, a Distinguished Professor at Kean University, named one of the "great Teachers of our Time" by The Carnegie Foundation, and author of 25 books, including her latest work, "The New Art of Ideas: Unlock Your Creative Potential." In this episode, M...

Remember during the pandemic when we started running out of toilet paper? Rolls were flying off the shelves, and stores placed limits on the amount you could buy per family. It was pandemonium, and Americans quickly became acutely aware of supply chain issues (not to mention the importance of this very precious resource).   Our guest on today's show is here to talk about another type of very preci...

Branding is hard work. And it's more than just creating a shiny new logo or building a new website and expecting immediate results. It's about narrative and storytelling and, above all else, staying curious.    On the podcast today is Max Gerson, creator of Brand Wolfe and branding guru. He's taking us on a deep dive into what branding - effective branding - actually is and how his company is help...

"The capital market system is a perfect system…it's very difficult to disrupt it because it's on a tightrope of mathematical balance. Every once in a while, someone comes along with a jockstrap the size of a barrel that says, maybe we can make the system more perfect .'" - Luigi   That someone is our guest on today's episode.    Noah Healy is a mathematician, literal genius , and Founder of Coordi...

Our past will shape us - but it doesn't need to define us.   That's the message today's guest is bringing to the episode. Meet USMC Veteran Alundas Havens: CEO and Founder of Alpha Influence Media and host of the Winner's Paradigm podcast.   The California native shares how his difficult upbringing shaped the person he is today – and how he's using his podcast to help others unpack the tools neede...

Have you thought about starting your own podcast but need help figuring out where to begin? Today's guest is Jason Cercone, founder of Absolute Evolution Branding, and he's spilling all his best advice for aspiring podcasters in this episode.   Podcasting has evolved tremendously over the last several years. According to DemandSage.com, by the end of 2022, there will be around 424 million podcast...

Do you have a killer business idea and have considered approaching an angel investor for financing? Are you interested in becoming an angel investor yourself? No matter which side of the table you're sitting at, today's guest is here to give us an inside look at the process's inner workings.   Jonathan Hung is a successful VC Partner, Entrepreneur, and prolific angel investor with over 90 pre-SEED...

Professional development opportunities: It doesn't matter if you're running a three-person operation or have hundreds of people on the payroll - this is something every business and corporation should offer to their employees.    Don't believe us? In the last year, the number one reason people left their company to pursue another job was a lack of career development. And on the Top 500 Best Places...

Those bitten by the entrepreneurial spirit love dreaming big. Brainstorming, strategizing, and setting ambitious goals - it's what gets them up in the morning. The trouble so many run into, however, is implementing the systems needed for long-term scalability and success. And one of those systems that fall by the wayside is sales.   Jim Padilla, Owner and Founder of Gain the Edge, is on the show t...

"There's nothing more challenging or rewarding than a successful pivot." - Luigi   Today's podcast guest is no stranger to the concept of pivoting. Dr. Angela Mulrooney, aka The Arsonist, went from a successful dentist with a thriving practice in Canada to a personal brand expert living in Nicaragua.   It wasn't an easy journey -- or a journey by choice, for that matter. Life was good. But after s...

Digital marketing. Affiliate programs. Optimization. Lead generation. We're talking about all these topics and more in this 30-minute episode, so we suggest following Luigi's lead and bringing a pen a paper because you're going to want to take notes.   Meet Jon Weberg, a two-time self-published author, speaker, and top 1% business and marketing consultant. With over 11 years of experience helping...

What's the simplest yet most complex problem that small businesses face on a daily basis? One word: Marketing.   You know you need to do it, but where do you start? It's easy to feel overwhelmed with information overload, and how do you know which strategy is the best strategy for your business?  If this is something you're facing, well, you're in luck because today's guest is bringing all the ans...

Inflation is hitting the American consumer on all fronts. It's frustrating to walk into a store or pull up the pump, and the same product now costs 25% more. But if what we told you there was a silver lining and you could actually use inflation to your advantage? Meet Bronson Hill, Founder and President of Bronson Equity; he's on the podcast today to talk about the power of income-producing assets...

In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Brenden from MasterTalk. If you're not already familiar with who he is, we can promise you'll want to know more after these 30 minutes.  Brenden runs a wildly successful YouTube Channel (MasterTalk) and is in the top 1% of communicators in the industry. He teaches tech execs and small business owners how to get ahead through...

There's not much that can't be automated these days. But in our quest for efficiency and cost-saving solutions, we've forgotten a very crucial aspect of business relationships: Human connection.   The days of the liquid lunch are long gone; deals are made through online exchanges -- not over a drink and some conversation downtown. In this episode of The Liquid Lunch Project, Matt and Luigi sit dow...

As a teenager, Darren Paltrowitz started writing for music publications in exchange for free albums and concert tickets. Having been at it for over 20 years, Darren has seen the music industry go through a lot of changes. One of the biggest changes has been how artists get paid. They used to tour in order to promote their album, which was their biggest moneymaker. Now, an album is usually just an...

There's no doubt about it, Airbnb's have disrupted the real estate market. John Bianchi of Point Analytics says this new industry has made homes into a different asset class. John first got into the industry when he rented out an extra room in his house as a short term rental. When he found that he could cover his entire rent and then some, it was obvious to him that there was something to this. A...