The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with one platform, never mind starting a new one from scratch. AND its all video - no thanks. In this episode we chat to Penny about TikTok and why, if you can get your head around it, it could be a total...

If you feel like you are doing all the things to market your business but you still aren’t getting the sales, this episode is for you! I take you through where your business might be ‘leaking’ customers and how you can stop the leaks and start to keep more people in your funnel and therefore buying from you. Episode key takeaways: Why understanding the numbers is so important What could be stoppin...

If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and never get anything back for it - this episode is for you! Vicky helps businesses to harness the power of influencer marketing without huge budgets and in this episode she breaks it down in to easy steps yo...

This week we’re looking at 3 ways you can use Facebook Ads to amplify your organic content and get the maximum impact for your business! PLUS I share details of my group programme for the first time and how I can help you master your marketing (and stop the overwhelm!). Episode key takeaways: Getting more engagement on your social media strategically (i.e. without boosting 😉) How you can increase...

Know that email is the way to go but love the way your audience interacts with you on Instagram? In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emailing your list, make sure you listen! Episode key ta...

Yes, it might be unusual for an Ads strategist to be talking about way to grow your audience WITHOUT using Ads! But I firmly believe that to get the most from Ads, you need a strong foundation to start from, and that includes having tried and tested organic strategies to grow your audience. In this episode I cover: Key social media strategies that you can use that don't involve Reels (or competiti...

This episode is all about PR and how small business can make it work for them (without a little black book of contacts!). Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset. Episode key takeaways: What PR actually means for a small business The barriers to small business owners doing...

This episode is all about looking at the foundations of your business to see if you are ready to start running Ads. If your foundations are shaky, your Ads are going to cost more and be less effective, so it’s really worth taking the time to check you have everything in place, before you start Ads. I run you through the 5 key elements you need to look at, and if you aren’t quite ready, how you can...

Want to know what the key retail trends for 2022 will be? After a bumpy start to this year, many businesses are wondering what 2022 has in store, and what that means for their business. Relevant for both product and service businesses this episode is packed full of practical strategies and useful insight to help you kickstart your 2022 sales. Episode key takeaways: In this episode Catherine talks...

Final of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people , with the right message at the right time – see what I did there 😉. This episode is all about the importance of the right timing when getting the right message to the right people. Episode key takeaways: The most Important timing consideration with your...

Second of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people , with the right message at the right time – see what I did there 😉. This episode is all about the right ‘message’ to move your audience through your funnel (and towards purchasing!) Episode key takeaways: Why you need different messaging for different...

First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people , with the right message at the right time – see what I did there 😉. This episode is all about ‘people’ or often what I refer to as different audiences (but that wouldn’t work for the acronym).    Episode key takeaways: The 4 key audiences...