The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads

The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summ...

🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟 In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level. In this episode we cover: is...

In today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy. In this episode we cover: 💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring your lead magnet messaging to attract your ideal c...

What’s this episode about? Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering. In this episode we cover: Here's what you can expect from this episode: 💡 Discover why storytelling is essential for bu...

What’s this episode about? Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat! In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next level. In this episode we cover: 🔎 Gain Clarity: Di...

What’s this episode about? I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year. Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning o...

Welcome! This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode. What’s this episode about? The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on. In this episode I cover: Big Move 1: Rebrand my entire business (including b...

What’s this episode about? In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our...

What’s this episode about? The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business. We’re not talking about becoming an Influencer. We’re...

What’s this episode about? In the first in a 3-part branding series, I speak to Vicki Knights about branding photoshoots and how you can make the most of them - even if you haven’t had a professional photo taken since your wedding day! Vicki is a brilliant guest and we talk about common concerns and questions about branding photoshoots (including what to do if you’re worried about a double chin li...

What’s this episode about? This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk about hustle culture, the impact of taking on other peoples goals (and not even realising it!), the push and pull of motherhood and running a business and how we have both been impacted by our corporate j...

What’s this episode about? Managing my finances as a small business was a big adjustment for me both practically (saving for my tax!) and mentally (you mean the price I charge isn’t the money I actually make?!). I had SO many questions when I started and couldn’t find anywhere to tell me exactly what to do, step by step. So in this episode that is what Anastasia and I try to do. We’ve gone back to...

What’s this episode about? If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversion rate and make their product pages work a lot ha...

If you are fed up with the Instagram algorithm or are looking for new ways to bring new customers into your world, this episode about Pinterest is for you! Sophie chats to Faye Strange, Pinterest expert, about why everyone is talking about Pinterest and how it can help small businesses get in front of their ideal audience (without any dancing!).  Episode key takeaways: What is Pinterest and w...

What’s this episode about? It’s been 6 months since the end of season 1 of the podcast and in that time there have been some big changes in my business. I wanted to kick of season 2 with a glimpse behind the scenes at what 2022 was like for me and my business to share some of the big learnings I had which you might relate to! In this episode I cover: 1) Why I totally changed a business that gave m...

What’s this episode about? In this episode, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk abou...

In this episode, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September. In this episode I cover: 1) Why boosting a post is something I recommend in some situations - summer being one of them. 2) How to boost a post and get the best results 3) Using a traffic Ad to get good quality leads on to your...

When I read this Instagram post on Lucy's grid, it reminded me so much of how I felt about my business last year, I knew I had to have her on the podcast. It said: “I had a business that was making me good money but I was often working evenings and weekends and my 'created for flexibility' business was making me stressed and distracted when I was with my family and friends. Also I didn't love what...

The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year. It might feel too early start thinking about September but, as I explain in the episode, a strong September is really key for both ecom and service based businesses. In this episode I cover: 1) My numbe...

Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running. But with less than 5 weeks until the school holidays, you need to focus on the automations that are going to make the biggest difference to you and your business - and that depends on your goal for the summer. In this...

This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide your key goal and make sure you know exactly what you are doing when you start back in September. In this episode we look at 3 things you need to do *right now* to kick off your planning and get clear...

What’s this episode about? With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the way and it tails off. Well, what if all the key emails were automated? The ones that build a relationship with your potential customer. The ones the nudge someone who has been on the fence in to buyin...

Here’s what I’ve noticed about growing a business: You can know everything you need to be doing to effectively market your services but doing it is really hard. No amount of content consumption changes this. And that’s the temptations isn’t it, to learn more, watch more, listen to more people.  And the problem with this? It’s easy to get it wrong. It’s easy to lose hours on ineffective market...

What’s this episode about? Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in the caption. But if you want to use it to grow your business, you need to get onboard with video, and quick. It doesn’t have to be complicated and after we chat through why Reels (and Stories) are so...

Spoiler alert: I love creating a plan (with multi coloured pens and a new notebook ideally!) but I almost never stick to it! Since running my own business it’s been a bit of an issue. Well, until I realised that initially all I needed to do was: one thing that bought new people in to my world, one thing that nurtured them and one thing that converted sales. Then I shared my simple plan with client...