The LinkUp

Big transitions are happening, and our newest episode of The LinkUp has dropped at the perfect time. 🎧✨ Episode 12: Dear Future Marketers, is a message to every student and graduate preparing to take that leap from the classroom into the real world of marketing. It’s an exciting but overwhelming moment - and we get it. We’ve been there, we made it out the other side, and you will too. 💜 In this...

The festive rush is here, and so is our latest episode of The LinkUp!   In Episode 11: Sleigh The Season , we rethink what festive marketing means in South Africa. Forget snowflakes and Santa sweaters, think sunshine, braais, and campaigns that feel authentically homegrown.  We explore how brands can move beyond Northern Hemisphere traditions to tell stories that resonate locally, while sharing Hy...

It’s our one-year anniversary, and we’re celebrating by flipping the script! In this special episode of The LinkUp , our host and Agency Head, Jennifer, takes the hot seat. From her journey into marketing to what it takes to lead a creative team, Jen shares the inspiration, motivation, and lessons that shaped both her career and the launch of The LinkUp . Join us as we look back on a year of growt...

It’s Heritage Month, and we’re celebrating us! In episode 9, we’re diving into what makes marketing in South Africa so unique. From the rich cultural influences that shape our buying habits to the creative campaigns that really resonate with local audiences. We’ll chat about some of our favourite homegrown brands, give props to international players who’ve cracked the Mzansi code, and unpack why c...

In this episode of The LinkUp , we unpack why audience targeting needs to go beyond age brackets and generational labels. From life stage and belief systems to values and lived experience, we explore how to define real audiences in a way that actually connects. We’re also putting the theory to the test with a special segment: our generational divide dating show. It’s as hilarious as it is revealin...

In this episode of The LinkUp Lite: Pitch Perfect, we’re diving deep into the world of pitching. We’ll be tackling everything, from the nerves, the misfires, and the moments that land. We share personal experiences from our own pitch journeys, breaking down what’s worked, what didn’t, and how storytelling has become one of the most powerful tools in our toolkit when pitching to a client.  This epi...

Welcome to The LinkUp Lite, our brand new series of bite-sized episodes that pull back the curtain on agency life with honest, unfiltered conversations. In this kickoff episode, we’re busting the age-old myth that “not everyone is creative.” From quiet problem-solving to bold ideas, creativity shows up in more ways than we often give it credit for. We explore how to find your own creative spark —...

In this episode, we’re diving straight into one of the most hotly debated questions in branding: Should your brand be chasing trends, or building something timeless? In this episode of The LinkUp, we’re unpacking the difference between moments and movements, exploring how brands can either ride the cultural wave or create one of their own. Think Nike’s consistency vs. the fast-fashion chaos of vir...

What does it really take to build brand love? In this episode of The LinkUp , we’re breaking down what brand love is—and what it isn’t. We explore why it’s essential for long-term success and the key steps to creating a loyal, engaged community that lives and breathes your brand. From emotional connections to strategic brand-building, we highlight real-world examples of brands that have mastered t...

In the third episode of The LinkUp, Shopped In Your Tracks, we’re pulling back the curtain and diving deep into shopper marketing, breaking down what drives people to choose that product and make that purchase. Conversion remains the bottom line for brands, and we’ll be unpacking the essential strategies that go into building effective shopper marketing strategies, while also taking a look at some...

In "Not Just a Pretty Feed," we’re diving deeper into the essentials for building a great social media page.  Sure, aesthetics matter - but it’s not just about how your feed looks, it’s about informing, entertaining, and truly connecting with your audience. Social media is the easiest place to start growing your brand’s digital footprint, and we’ve got the insights you need to get started! From th...

The first episode of The LinkUp is here! In the debut episode of Hyphen Creatives’ official podcast, we’re judging books by their covers and looking at why first impressions matter when it comes to branding. You’ll hear all about the art and science behind creating a strong brand identity, how perceptions impact your bottom line, and so much more. Whether you’re just starting out or looking to sca...

The LinkUp isn’t your average marketing podcast - no fluff, just real deal insights. Come along as we pull back the curtain on real agency life with the team at Hyphen Creatives. Bringing you insider tips, strategies, and behind-the-scenes stories that will help you build a brand with purpose and impact. Whether you’re just starting or in need of some fresh inspiration, this is where you level up.