The LiftKit Marketing Podcast

Morten Revsbech started his career guarding the Queen of Denmark. Now he helps sales teams and business owners stop chasing the wrong leads and start closing more of the right ones. In this episode of the LiftKit Marketing Podcast, Morten joins John Hoeft and Danielle Schermerhorn to talk about why sales and marketing are still fighting each other, and what it actually takes to fix it. Morten is a...

Episode 16: What insights can AI provide about your brand when no one is watching? David Kirkdorffer, a leader in B2B growth marketing and a strategic advisor, joins John and Danielle to discuss why brand visibility in the AI era hinges less on technical optimization and more on the clarity, consistency, and narrative you've crafted across the internet over time. Covering everything from the buyer...

In this episode, Serena Christianson tackles a question more marketers are asking than will admit: what do you do when marketing stops being the right fit? Serena shares why walking away from a career you invested in is not failure, how the sunk cost fallacy keeps talented people stuck, and why your winding, unconventional path is actually your biggest differentiator. She also delivers some of the...

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain. In this episode of the LiftKit Marketing Podc...

Episode 13: In this episode, Mordy Oberstein, Head of Brand at SE Ranking, tackles the questions every marketer is asking right now: Does your website even matter, and is SEO dead? Mordy shares why brand identity is the step most companies skip, why that one gap breaks everything else, and what LLM visibility actually means for how your brand shows up in an AI-driven world. He also breaks down the...

On this episode of the LiftKit Marketing Podcast, we sit down with Levi Worts, Senior AI Marketing Strategist at SUSE, to unpack what happens when AI moves from a productivity tool to a leadership challenge. Levi shares why the push for “10x output” often leads to burnout, how output and outcomes are frequently confused, and where organizations are getting AI wrong today.

The LiftKit Marketing Podcast introduces the hosts and guests, discusses the impact of Dry January on alcohol consumption trends, explores the influence of these trends on marketing, and delves into the role, strengths, and strategies of Digits in retail media. The conversation also covers audience targeting and Dave Glaza's journey into marketing. The conversation covers Dave Glaza's career journ...

In this episode, we sit down with Jessica Graeser, VP of Marketing at NinjaCat, to explore the intersection of data, AI, creativity, and what it takes to build and scale a high-performance B2B marketing engine. Jessica shares her unconventional journey into marketing, from art history major to leading strategic marketing at a fast-growing SaaS company. She breaks down how NinjaCat evolved from a r...

In this episode of the LiftKit Marketing Podcast, we sit down with Stephen Pruitt, Principal at Mountain View Group, to explore the powerful intersection of creativity, strategy, and empathy in agency leadership. With roots in filmmaking and a career that spans award-winning work with global brands like Coca-Cola, UPS, and GE Healthcare, Stephen shares how he transitioned from directing television...

From Retail Floor to Digital Commerce Powerhouse. Michael McBride on Building Agencies, AI Readiness and Brand Innovation  In this episode of the LiftKit Marketing Podcast, host John Hoeft sits down with Michael McBride, Founder and CEO of Atelier Commerce, for a wide-ranging conversation on the evolution of digital commerce, building a full-service agency from scratch, and preparing brands for th...

From General Mills to AI Startups with Carter Jensen. What does it take to walk away from a high-level role at a Fortune 500 company to help build something from the ground up. Carter shares why he made the leap from corporate stability to entrepreneurial uncertainty, what it means to find your zone of genius, and how thinking like a founder can help marketers and business leaders thrive in a rapi...

In this episode, we’re joined by Heidi Hattendorf, fractional CMO, go-to-market strategist, and author of The Marketing Growth Formula . Heidi shares how to transform marketing from a cost center into a measurable driver of business growth. We dig into product marketing, positioning strategy, aligning teams, and how to scale with purpose. Whether you're a founder, marketer, or exec, this conversat...

In this episode of the LiftKit Marketing Podcast, we’re joined by Callie Doschadis, founder of AdHound Media, a fast-growing digital agency based in Nashville. Callie shares her no-BS journey from being unexpectedly fired to launching a fully booked agency in under a year. She talks candidly about: Why she didn’t niche down right away The myth of needing a big in-house team AdHoundID — which ident...

From Freelance to Founder: HubSpot Ops, Live Events & Scaling Smart In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with Danielle Urban, co-founder of Cartographer Consulting, a marketing operations consultancy that helps SaaS and service-based companies make sense of messy systems, workflows, and disconnected tools. Danielle shares how she went...

SEO Isn’t Dead, It’s Just Evolving. Adrian Dahlin on Search, AI & Authority Is SEO really dead? Not according to Adrian Dahlin. In this episode, we sit down with the founder of Search to Sale to talk about the evolution of search, the rise of generative engine optimization (GEO), and how AI is changing the way brands get discovered online. Adrian shares his journey from data-driven nonprofit m...

In our debut episode of the LiftKit Marketing Podcast, we sit down with Andrew Eklund, founder of Ciceron, Minneapolis’ first digital agency and a true trailblazer in the world of marketing and technology. Andrew shares his 30-year journey through the digital revolution from launching a CMS before WordPress even existed to building e-commerce sites before Amazon Prime was a thing. He opens up abou...

In this episode of the LiftKit Marketing Podcast, we sit down with Brooke Weller, a marketing leader who’s done it all — from running a coffee stand to leading global media teams to launching her own agency. Brooke shares her unconventional path to marketing leadership, including: How she launched her first business out of a gas station Why “filling the gaps” became her superpower in agency life T...

In this inaugural episode of the LiftKit Marketing podcast, hosts John Hoeft and Danielle Shermerhorn share their personal journeys in the marketing industry, discussing the challenges and triumphs they have faced. They emphasize the importance of celebrating the wins in marketing, the average tenure of marketers, and the need for a supportive community. The conversation also touches on the evolvi...