The Life with Liz Podcast

This year feels like a never ending up hill marathon, am I right? But, wait! Here comes a holiday season like never before. Oy, there’s a lot on the horizon - I totally get it and feel your frustration. There are marketing struggles that I see brands endure year after year after year, even before this year from h-e-double hockey sticks. October hits and business owners become frantic and start jum...

Melinda Martin is a copywriter and messaging strategist who helps purpose-driven entrepreneurs create messages that start a movement and change the world so that they can turn their passion for helping others into profits for impact! Her signature A.C.T.I.O.N. Copy Formula is developed around a people-first approach to crafting an empowering message, creating connections and moving an audienc...

Did you know that search engine optimization (SEO) is a really unique and understated way to grow your online exposure? In this episode, I link up with SEO superstar, Meg Casebolt, who walks us through the basics of using SEO as a marketing tool for business so you can organically grow your reach beyond just using social media. Yay! Meg has been helping female business owners create beautiful...

The blogging industry is a BEAST but, we all know, if you want to grow your online exposure, especially for business, you need to have a blog. This week's guest, Tiffany Haywood, knows that to be true firsthand. Tiffany is the ‘ Tee’ behind TheMrsTee.com - an Award Winning Lifestyle Blog created as a place to share her love of all things Faith, Family, Fashion, Food, Fun, Tech & Travel. T...

Ever wonder what it's like to build a brick & mortar business from the ground up? Cameron Cruse did it with R.Riveter - an American Handmade Handbag Company that she started in her garage years ago that is now a full blown success story. Cameron walks us through her journey from building bags in her garage to building a business that now manufactures 100 bags a day AND caught the attention of...

I'm rounding off #TBCWeek with an episode that shares a really unique case study about the power of organic (free) marketing strategies, like public relations, to help grow your business's online exposure. One TBC Member, Mary, made $2,400 in one week from one piece of written content and it was really incredible to witness. I'm telling you what I taught her inside of The Bloom Crew so she could m...

Yew!! Really had to get this one off my chest. I'm seeing way too many solopreneurs neglect marketing right now because of their personal feelings about it and they're completely jeopardizing their businesses. Marketing is an amazing tool - it's not the problem. If you know what you're doing, it's the solution. It's a legit ticket to success and, most importantly, it's an investment in the future...

What is The Bloom Crew? Who is The Bloom Crew for? What do I get inside The Bloom Crew? What makes this content worth my while? What will I learn inside The Bloom Crew? Do I need to have advanced skills to be a part of The Bloom Crew? Should I take your online courses or join The Bloom Crew - what's the difference? These are just a few of the most frequently asked questions I've received about The...

Wanna scale your business? Tune in for this super quick story / tip that I hope sparks a fire in you during TBC WEEK. If you're looking for fresh ideas to grow your business + expand your exposure, give this a listen. There are SO many unique opportunities out there for you to organically increase your revenue right now - you just need the right tools + the right teacher :) ---- This episode is fr...

Get ready because The Bloom Crew™ is back open for new members and in this episode, I'm telling you all about this ultimate help center and online marketing mentorship community for solopreneurs that I created earlier this year. TBC has seriously changed the game for all of the solopreneurs and small business owners who've joined - it's been incredible and incredibly FUN. Tune in to hear me share...

In this episode, I talk with influencer and branding extraordinaire, Michelle Wintersteen, of MKWCreative Co. She shares her best branding tips for small business owners and solopreneurs and drops some wisdom about things like... Why is branding so important for small business? When should I hire a professional to help me? What should I look out for when I’m building a brand of my own? How can I b...

Gear up for an amazing listen on this episode! I’m speaking with Evingerlean Hudson, Ph. D., affectionately known as Dr. Eve, is Founder and Chief Strategist of Evingerlean Worldwide — an entity created to help people thrive through personal transformation and entrepreneurial development. As an empowerment speaker and author, Dr. Eve has touched thousands of lives. Further, she leads The First-Gen...

In this episode, I link up with Alexa Carlin, founder of Women Empower X and nationally recognized public speaker, to talk about how women can build their confidence + breakthrough as solopreneurs. Alexa shares amazing insights into her expertise, including the story of her near death experience, which forced here to transition and go for her dreams, no matter what the stakes were. We talk about h...

Meet Lauren Allen, the founder of Corporate School Dropout, a podcast and business she started to support new business owners as they create their corporate exit plans and enter the wild world of entrepreneurship. This episode ROCKED my socks. In it, we talk about Lauren’s journey from corporate hustle to living her dream as she builds her own business, the common mindset obstacles that hold women...

In this episode, I'm shining more light on what added-value offers are and how they can help you profit on a massive scale, especially during the holiday season. I also give examples of these for service providers, product makers and retailers. This episode is sort of a follow up to Episode 19 so, if you haven't listened to that yet, go listen then, dive into this episode. ---- This episode is fro...

Meet Marisa Sellman, one of my amazing members who is making.it.happen. She is a fierce solopreneur with an amazing mission and I’m so excited to share her story with you in this episode.  Marisa is the founder of The Marketplace, a nonprofit Christian Fair Trade store that partners with 90 ministries in 30 countries to offer a collection of unique, one of a kind, handmade products from artis...

I know it sounds CRAZY but the busy season is quickly approaching. Your business has been through the wringer this year - A LOT has changed and, because of that, your offers will need to shift. This isn’t your average year so, you can’t do average business. This episode shares a simple 3 step process I use to plan big marketing promotions, especially those that revolve around the holiday/busy seas...

Organic marketing can open amazing doors for your business. You MUST stay strong + step into it. You MUST stop using whatever cookie cutter go with the flow marketing tactics you’ve been using + start paying attention to your strategy - the thing that will make all of those annoying day to day marketing tasks easier. When you do, all of the special offers, launches, new products, services, etc. pr...

I'm back after a brief summer break and I'm coming in hot with a few essential quick tips for all of my small business owners and solopreneurs out there! The end of this year is going to look a lot different than other years so your marketing needs to evolve too. In this episode, I talk a bit more about what that looks like, how the current climate impacts your holiday offers and what you MUST do...

Want to grow your Instagram following and engagement? Stop blowing money on boosted posts and wonky ads and do this stuff instead - it'll work better for you :) Tune into this episode to learn the 5 simple steps for growing your Instagram ASAP! ---- This episode is from an earlier chapter of the show, before evolving into the Life with Liz Podcast, which is centered around self-love and personal g...

In this episode I speak with one of my clients, Mary Giglio - a business and hospitality professional who helps restaurant owners actualize the core principles of marketing, training, and staff development necessary to gain loyal repeat business. Her ultimate goal is to let no restaurant fail! And, boy, could we use that kind of knowledge right now. Tune in as Mary and I give tips on what to do as...

---- This episode is from an earlier chapter of the show, before evolving into the Life with Liz Podcast, which is centered around self-love and personal growth for women. I'm grateful you're here as this work continues to grow and deepen. Thanks so much for being a part of the journey. Watch Liz's FREE Workshop: If you’re ready for a gentler way to grow, watch my free 25-minute workshop. It’ll sh...

These books helped grow my business like gangbusters! If you know me, you know I love a good non-fiction read. These are the books that have inspired + enlightened me on my journey. I dive into each title and the unique ways each one has impacted me over the years, especially when I was a new solopreneur. ---- This episode is from an earlier chapter of the show, before evolving into the Life with...

It's such a fantastic feeling when you get great customer service. I'm sharing an experience I had this week with a company that got it right and what you should be looking out for in this wheelhouse for your business. Customer service reaches so far beyond just traditional phone and email. What tone are you setting for your business across platforms? Tune in to this quick tips episode where I sha...

Wanna start your own podcast?    Ever since I launched my podcast, I’ve had a ton of inquiries about how I did it so, in this episode, I'm telling you exactly how I started my podcast without spending a cent.   Launching my podcast has been an amazing experience and I can already sense that it's scaling my business.   I want that for you too!   Podcasting, while it may see...