The Life Insurance Training Show

Most agency owners try to get their team writing more life by giving them more life insurance training. That's part of the problem. In most agencies, the life sale doesn't die because the producer forgot what term insurance is. It dies way earlier. It dies in the awkward jump from auto and home to life. In this episode, I break down why life-only training doesn't translate to a P&C...

Most producers think they have a closing problem with life insurance. They don't. They have an opening problem. When you lead with the product ("where do you have your life insurance?"), you set yourself up for every objection in the book. "I'm good." "I've got it through work." The conversation dies before it starts. In this training I walk through the Em...

Most P&C agencies are sitting on a six-figure life insurance opportunity and don't even know it. You've got the lead flow. You've got the book. People already trust you. The problem isn't the opportunity. It's that the standard way the industry teaches you to sell life insurance does not fit a P&C transaction. In this episode, I walk through the exact system I used to g...

70-80% of insurance shoppers start their buying journey online — without ever talking to an agent. That's not a warning. That's already happening. In this episode, I break down why AI will win the speed game and the convenience game every single time — and why competing on price and quoting fast is a race to the bottom that you can't win. Then I show you the one thing AI will never be...

Your customers didn't call you for life insurance. They called for auto and home. So why are you pitching it like a separate conversation? In this episode, I break down the exact four-step framework I used to make life insurance feel like it belongs in every P&C conversation — not bolted on at the end like some random afterthought. Here's what we cover: → Why positioning is everything...

Your team is walking past life insurance sales every single day… they just don't know it. In this episode, I break down the 7 high-leverage moments that happen in every P&C agency where life insurance practically sells itself . These aren't cold pitches or forced conversations. These are the specific transactions and interactions where customers are already thinking about risk, their b...

If you're a P&C producer or agent and life insurance conversations feel awkward, forced, or like you're being pushy — it's not a you problem. It's a design problem. In this episode, I break down why most agencies struggle with cross-selling life insurance and why the common advice of "just bring it up on every call" is actually setting you up for more rejection, lower...

The insurance industry has been lying to you — telling you that if you can't sell the "right" amount of life insurance, don't sell anything at all. Meanwhile, families are left with $8,000 in savings and a GoFundMe page. In this episode, I'm breaking down why "something is better than nothing" isn't just a feel-good phrase — it's backed by the numbers. I&#39...

In this episode, I break down why "just ask more" is the worst advice you can give your team when it comes to selling life insurance in a P&C agency — and what to do instead. I unpack why asking without strategy kills confidence, creates early objections, and turns your producers into people who eventually stop asking altogether. Then I walk through the three things that actually mov...

Your auto renewals aren't just policy updates—they're your most predictable life insurance opportunity. In this episode, I break down the exact framework I used to turn routine renewal calls into consistent life insurance sales. Here's what you'll learn: why auto renewals create the perfect moment to introduce life insurance (hint: it's all about relevance and earning the right to the conversation...

Most producers freeze when they hear "I have it through work" or "I can't afford it." In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C agencies, and why the best producers don't handle objections at all. They prevent them. What you'll learn: The 4-step framework (Acknowledge, Clarify, Solve, Advance) that wor...

In this episode, I break down the EXACT system that took me from $35K to $100K to $151K in life insurance premium. Issuance reviews. Most agents write a policy and move on to the next thing — and they're leaving SO much on the table. Here's the deal: if they told you yes once, they will tell you yes again. This system gives you another at-bat with every single life insurance customer, it i...

In this episode, we break down why you're sitting on a gold mine and leaving 60-70% of your revenue on the table. Every quote you run is a life insurance opportunity, but most P&C agents bolt it on at the end after the customer's mentally checked out. Then they wonder why they get "I have it through work" or "not right now." Here's what changes everything: Layer...

Download the One Call Coverage Close Script FREE: https://insurancesalespro.org/opt-in-occc Want me to help your producers implement this? I will train, role play with, and hold your producers accountable: https://insurancesalespro.org/bookcall

This week, we're breaking down the classic “I have life insurance through work” objection and giving you the exact questions and language to move the conversation forward without feeling pushy. You’ll learn why customers default to this objection, how to use the AVA framework, and how to prevent the objection altogether by shifting the way you position life insurance from the start. This episo...

Need a few last-minute life apps to finish the year strong? This episode we break down a simple outbound strategy you can run today to re-engage customers who started a life app but never finished it. Learn how to: • Open the call like a service follow-up (not a cold call) • Rediscover and solidify the customer’s “why” • Shift them from cost-thinking to coverage-thinking • Use trial closes that na...

Most team members are only focused on Step 1 of the sale…writing the app. But what if there was a system that helped you double your apps and your premium? This week, we break down The Life Insurance Funnel, the 3-step system that helped me go from $35K to over $100K in life premium in a single year. If your team isn’t following this funnel, you’re leaving money on the table. ✅ Questions about en...

What’s really holding your team back from doubling their life insurance production? In this episode, we break down the five biggest constraints keeping team members from hitting their potential — and the mindset and systems needed to overcome them. From time management and lead flow to belief systems and personal drive, this episode is a blueprint for any team member ready to make life insurance p...

Most team members think they need better strategy—but it’s usually their state & story holding them back. In this episode, we break down why emotional regulation and belief systems determine success long before tactics do. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscri...

The best producers don’t wing it, they prep for it. In this TMP Live Rewind, we break down how a few intentional minutes of preparation before your day, your calls, or your appointments can completely change your results. We’ll be sprinkling these short lessons from TMP Live throughout the year—quick mindset resets to keep your team sharp and producing. ✅ Questions about enrolling your team in ou...

In this episode, we get real about the emotional side of sales. Colter breaks down what it actually looks like to stay consistent when the highs are high and the lows hit hard. From his time as an LDS missionary to years knocking doors in Tulsa, Colter shares the lessons that taught him how to regulate his emotions, stay disciplined, and keep showing up no matter what. He also gives five simple st...

We’re kicking off our TMP Live Rewind series — a collection of short, powerful moments from Colter’s “17 Lessons” talk at TMP Live. In this first mini-episode, Colter breaks down why confidence doesn’t show up before you act, it’s built through action. If you’ve ever waited to “feel ready,” this one’s for you. We’ll be sprinkling these lessons in throughout the year, so keep an ear out for the res...

Most people think life insurance is only about protecting income, but one of the most powerful ways to position it is around their mortgage. In this episode, Colter shares how he went from struggling to sell a handful of life apps a year to writing over 200 by using the “mortgage protection play.” We talk about why the best time to bring it up is when someone’s buying a home, how to frame coverage...

Team Members don’t rise to their goals—they fall to their systems. In this episode, Colter unpacks how systems and persuasion work together to drive consistent production. You’ll learn why preventing objections is more powerful than “overcoming” them, the common mistakes that trigger resistance, and the exact strategies to meet customers where they are, pivot with confidence, and keep sales pressu...

Accountability drives production...but most agents struggle to implement it without feeling like they’re micromanaging. In this episode, Colter breaks down two proven strategies, commission reviews and consistent training, that keep team members motivated, focused, and producing at a high level. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls...