The Life by Design Business Podcast

Are you creating a freebie or running a masterclass and not getting the attendees you'd like?  Have a gut feeling you are running traffic to messaging that isn't converting? Getting clicks on your landing page but people aren't giving you their email address? Are you not getting the leads and sales you want for your offers, so you always feel like you need to create something new? If you're wonder...

Over the last couple of years there's been a trust recession online. Buyers are more sceptical, the online space is loud with Ai slop. And many business owners are finding that the things that used to work aren't working as well as they once did. Yet there is one simple strategy that has helped me build trust across all four of my businesses for almost 30 years to create demand, it helps build a s...

I see so many brilliant business owners working incredibly hard and not getting the results they want, and it's because they hav't caught up with what people are craving. In this week's episode of Life by Design, I'm sharing something I've been noticing, that I've been  supporting my clients to solve beacuse the businesses getting attention right now aren't necessarily the ones producing the most...

This Overlooked  Strategy  Is Helping Me And My Clients Fill Our Offers Right Now Are you thinking "I'm working so hard. Why isn't this working?" You're showing up, Creating content, Sending emails. Running masterclasses, Launching offers. Trying all the things. Yet somehow the results don't   match the effort you're putting in. When that happens, it's easy to assume something is broken. It's easy...

This week's episode of Life by Design is for the high achieving business owner who is constantly making herself wrong. The woman doing the mindset work. The journalling. The therapy. The personal development. The woman who is deeply self aware and always looking inward to see what she needs to fix. Because sometimes… it isn't a mindset problem. Sometimes the problem is that you've become so condit...

What if the reason your content is no longer converting has nothing to do with the algorithm… and everything to do with the fact that your audience is craving something else from you? In this week's episode of Life by Design, Claire shares the biggest shift she's seeing in the online space right now after 30 years of building successful brands and helping clients grow sustainable businesses. If yo...

There is one conversation I have with almost every single client I work with, and in this weeks episode I have decided to share it with you. It is a big part of why my clients results shift so quickly. The clients you see going from no sales to fully booked with a 3 month waitlist From 1K months to consistent 18K months From stuck and second guessing to clear, confident, and in demand In this epis...

I'm reknowned for helping my clients 3 x their prices, creating demand and filling their offers to achieve consistent 10k-20k months, and here is one problem I see that has people trying to solve the wrong problem. In this week's episode of Life by Design, we're talking about one of the most frustrating things you can hear on a sales call: "I'll think about it." Because most of the time… it's not...

In this week's episode of  Life by Design , I'm taking you behind the scenes of something that shapes everything in your business- your calendar. Because the way you run your calendar will either give you freedom… or take it away and cost you your next level growth. After 30 years of running my own businesses, I've experienced very different seasons of life. From being single and working all hours...

This One Pattern Could Be Running Your Entire Business (Without You Realising) If you feel like you're doing everything right in your business… Showing up, creating content, working hard… But something still isn't clicking… This episode will hit home. Because what if the real reason things feel harder than they should… isn't your strategy? It's what's happening underneath it. In this week's episod...

In this week's episode, I am sharing what 3 decades of marketing and sales and filling every offer I have ever sold has taught me about increasing sales conversions, I have seen this not only in my own 3 service based businesses but inside my coaching clients businesses too: You'll learn The one simple shift that will change how your sales process works to book more clients What is really happenin...

You're showing up. You're posting consistently. You're doing what everyone says you "should" be doing… So why isn't it converting? In this week's episode, I'm sharing the missing piece I see over and over again from being on over 3,000 1:1 coaching sessions, with business owners whose content looks good on the surface… but isn't bringing in leads or clients. I am also sharing my own experience of...

This episode is for you if… You feel like there's not enough hours in the day to work on your goals. You're at full capacity Think you may be making things harder for yourself than they need to be You keep saying "I just need more time" You're working hard but the results aren't matching the effort You know something needs to change, but you can't quite see what   What we're diving into The decisi...

If you are like a lot of clients when they come to me, you are spending a lot of time creating content and not making the sales and money you want and need to be. Or Maybe like some of my clients, you are further along, ready to raise your rates, become recognised as a thought leader and want to scale.  But your content is not turning into more clients. Instead it feels like you are talking into t...

In this week's episode, I'm pulling back the curtain to share what went into my client making 4 x her monthly salary from 2 sales posts.. and Another client  who joined me for a one month intensive, sell two packages in just a few days from a handful of posts. From the outside, it looks instant. From the inside, there was intention, strategy and a lot of groundwork. If you've ever seen results lik...

I'm sharing a major shift in my business and why I'm SO excited for this and why it feels 1000% aligned with what I am seeing online right now. We are in what many are calling a trust recession. But I actually see it as a competency recession. Too many people have been sold promises by coaches without the experience, depth, or skill to deliver real transformation. And the result? Smart, capable bu...

You can create the most valuable free training in your industry… And if you don't have dialled in messaging that effectively sells people on ehy they should give you their email and sign up, it won't convert as well as you want it to. If your masterclass, PDF or challenge is not converting the way you expected, it is rarely because the content is not good enough or that people don't want what you...

In this week's episode of Life by Design , I'm taking you behind the scenes of my most focused and productive January in over a decade and sharing exactly what led to: • 11 sales conversations • 3 new high level clients • Ongoing conversations with women ready to work with me • Exceptional conversion rates across my   funnel And no, this wasn't luck or hustle for the sake of it. This episode is ab...

The number one question online business owner are asking right now is  "Why is my marketing not performing, or not performing as well as it used to?" Perhaps you have been asking the same. The truth is, what used to work no longer works in the same way. The online space has changed. AI has changed how content is created. And the majority of business coaches and training resources are still teachin...

How I Get a 40–45% Email Open Rate (and Why This Matters More Than Going Viral) If you're tired of feeling like you have to be "on" all the time and constantly chasing the next algorithm change or trending audio.   If you want your marketing to actually work without burning you out. And if you want people to want to open your emails, This episode will help! What if your business didn't rely on bei...

If you're doing all the things,   showing up online, working on your messaging, getting people into your world,   but during your sales calls you are getting sweaty palms when you need to say your price.  Stuck in your head when you hear an objection,   and   aren't converting calls in to clients in the way you want and need to, I recorded this episode is for you. Because more often than not if yo...

Have you spent your time and energy putting together landing page copy and you aren't getting the sign ups you want? Or perhaps you're getting some sign ups, but not from the people who want to pay your rates? In this episode, I'm sharing how I recently supported a client to increase her cold traffic sign up page conversion rate from 19% to an above industry standard 32% conversion. This episode i...

As ambitious business owners we all start a new year with good intentions. Goals, plans, ideas about what we want more of and what we are ready to leave behind. But when things feel harder than expected a word or phrase of the year as an anchor to come back to can be extremely powerful? In this episode of Life by Design , Claire shares the process she used to choose her intentional phrase for 2026...

If you've noticed a decline in traffic, leads, or sales recently, this is a must listen to learn what will give you the competitve edge in 2026 from my 30 years experience lived experience doing this. The online space has shifted fast over the last 12-18 months. What worked even a year ago isn't landing in the same way, and many business owners are creating more content, using more tools, and stil...

So many business owners are already deep in their 2026 planning. Mapping things out. Setting big financial goals. Trying to create the perfect plan that will finally make it work.  And yet, this is the exact point where I see people unknowingly slow themselves down. In this episode of Life by Design, I'm sharing a perspective that comes from 30 years of entrepreneurship, building and scaling four...