The Lida Citroën Podcast

Have you been told you need “more executive presence” and walked away with no idea what that means or what to do next? It's one of the most common pieces of feedback in leadership, and one of the least explained. It also often decides who gets promoted. Lida Citroën, executive coach and author of The New Rules of Influence, breaks down what people usually mean when they say it, drawing on a client...

What if becoming the leader you've always wanted to be didn't require a new title, more credentials, or waiting until you finally "feel ready"? It just requires a decision and the willingness to do the internal work first. In this conversation, Lida Citroën sits down with Claudia Wolter, a certified coach with over 15 years of corporate experience, including seven-plus years leading large remote t...

What if the most important question in your career isn't "What do you do for a living?" but "How do you want to be remembered?" Alfred Nobel found out by accident — a newspaper ran his obituary early, mistaking him for his brother, and the headline called him "The Merchant of Death." He didn't wait for the real thing to change course. In this episode, Lida Citroën unpacks the question she asks eve...

What do you wish you'd known when you started your career? Did you understand the role personal branding, relationship-building, and authenticity would play in it? In this episode, we help you find direction, meaning, and the tools for a successful career. Professionals often enter the workforce without much knowledge about personal branding, networking, and social media management. In this episod...

Courage and vulnerability aren't soft skills. They're key pieces of the foundation of a strong personal brand that builds long-lasting influence. In this episode, Lida draws from The New Rules of Influence to make the case that showing up with courage and vulnerability isn't a weakness or a liability, but it's the key to building a leadership brand and influence that connects with your teams and s...

Many leaders say they want a high-performance team, but few have a clear philosophy for how to build one.  In this episode, Lida sits down with Paul Barwick-Copeland, Director of Business Consulting and Value Realization Services at NiCE, one of the world's leading AI and customer experience technology companies. Paul leads global high-performing teams across EMEA and APAC, spanning multiple cultu...

What if the behavior you think is making people like you is the exact thing preventing them from respecting you, considering you for new opportunities, and taking you seriously as a leader? People-pleasing rarely feels like a problem when you're doing it. It feels like kindness, generosity, and being a good teammate. In this episode, Lida gets personal about a moment she said yes to something she...

Now that you understand how self-talk shapes your narrative and reputation (listen to episode #25), it's time to take that internal foundation and translate it into the kind of executive communication that actually moves your stakeholders to act. Knowing what to say to yourself is step one, and communicating and influencing up is the next level.  In this episode, Lida sits down with Naomi Price, S...

What if the biggest threat to your reputation isn't what you say out loud, but the story you're telling yourself before you even open your mouth? In this episode, Lida Citroën shares a personal moment that spiraled into a fully imagined situation, and uses it to unpack one of the most overlooked drivers of leadership presence: your self-talk!  Lida breaks down the three-step narrative formula that...

What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time? In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working Women Mentor Podcast, to explore one of the most common challenges professionals with multiple busines...

Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line? In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the targ...

Your online presence can open doors for you before you even walk into the room. In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful professional relationships online that open doors in your career. Together, they unpack:  • Why Linke...

Imposter syndrome is one of the most talked-about challenges in leadership, and yet, it continues to hold even the most capable professionals back. In this episode, Lida Citroën breaks down what imposter syndrome really is, why it shows up, especially in high-achieving leaders, and (most importantly) how it may be quietly costing you influence, visibility, and career growth. Drawing from real clie...

Imagine performing at your highest level, with no script and no edits. That’s the reality of live broadcasting, but it’s also the reality of leadership today. In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live...

How can leaders communicate so their messages break through the noise? In a world flooded with information, notifications, emails, and meetings, the ability to communicate clearly and effectively has never been more important. But effective communication isn’t just about speaking well or writing a polished email (I see you AI). It’s about knowing how to share ideas in a way that builds trust, earn...

Many accomplished leaders believe that if they work hard, deliver results, and stay visible, opportunities will naturally follow. But building influence works differently, and they find themselves: • Visible, but not influential with decision-makers • Working hard, but overlooked in critical conversations • Publishing thought leadership, but attracting the wrong audience • Navigating a career tran...

Have you ever finished reading something interesting and realized you don’t remember a single word? In a world flooded with information and powered by AI, leaders are consuming more than ever. But are we actually retaining it? And more importantly, can we apply it when it matters most? In this episode, Lida sits down with Charles Good, leadership and learning science expert and President of the In...

Everyone has a personal brand, by design or by default! In this episode of The Lida Citroën Podcast, Lida breaks down what personal branding really means (and what it doesn’t), why it’s the foundation of influence, and how your values, reputation, narrative, and visibility shape the opportunities that come your way. If you’ve ever believed that doing good work quietly should be enough, this conver...

Why do so many talented professionals stall right when they’re ready for more?   In this episode of The Lida Citroën Podcast, Lida Citroën shares her own career journey and sits down with corporate executive, Navy veteran, and senior enlisted leader, Latoya Roberts, for a candid conversation about mentorship, visibility, and using your voice when it matters most.   They dig into the moments where...

Visibility is not about being everywhere, it’s about being intentional! In this episode of The Lida Citroën Podcast, Lida challenges the myths around visibility and personal branding, and reframes visibility as a leadership strategy, not ego. Drawing from real client conversations, her book The New Rules of Influence, and a recent LinkedIn poll of over 33,000 professionals, Lida explores why becom...

This episode of The Lida Citroën Podcast explores one of the most defining leadership traits of 2026: Empowering others!  Lida and her guest speaker, Jessica Lovett, unpack why empowerment is a core leadership skill that builds trust, resilience, and long-term influence. Together, they explore how empowerment shows up across generations, in remote and hybrid workplaces, and in an era shaped by AI...

In this episode of The Lida Citroën Podcast, Lida reflects on the lessons of 2025 and tackles one of the most critical leadership skills of our time: resilience. Drawing from her work with global leaders, entrepreneurs, military veterans, and executives navigating layoffs and organizational change, Lida answers real questions from coaching sessions and client conversations, including how to lead d...

In this episode of The Lida Citroën Podcast, Lida sits down with guest expert Megan Bozzuto for a powerful conversation about influence, trust, advocacy, and what it really takes to authentically serve a community. Drawing from personal stories—including Lida’s journey into the military community and Megan’s work elevating women leaders—they explore how leaders can build meaningful relationships,...

Gratitude is an influence multiplier! In this episode, Lida dives into one of her most powerful and personal topics: gratitude! Drawing from her TED Talk, her seven-day gratitude project, and years of working with leaders, veterans, and organizations, she unpacks how gratitude is a superpower.  You’ll hear stories of reframing adversity, simple daily practices that strengthen emotional resilience,...

Many of the most skilled and capable professionals in the workforce today are military veterans — yet too many find themselves underemployed after transition. Not because they lack talent, but because there is a communication gap between how veterans describe their experience and how hiring managers interpret it. In this powerful and practical conversation, Tricia Kim, Transition Assistance Progra...