The Leveraged CEO

Matt and Jack discuss effective training cues for personal trainers, emphasizing techniques for exercises like squats, deadlifts, bench presses, and lat pulldowns. Highlights 🏋️‍♂️ Importance of training cues for effective personal training. 🦵 Squat techniques enhance client performance. 🔄 Deadlift mechanics focus on bracing and push vs. pull. 💪 Bench press setup varies for bodybuilding vs. pow...

Chris Champion emphasizes the importance of AI and podcasting for entrepreneurs to thrive in 2025, advocating for automation and personal branding. Highlights 🎙️ Podcasting is the key to building personal brands and networking. 🤖 AI can automate tasks, allowing entrepreneurs to focus on growth. 🦁 Entrepreneurs must “hunt” for their success, embracing competition. 📈 The separation of wealth will...

In this episode of the PT Profit Leverage and Lifestyle Show, Matt reflects on the significant changes and accomplishments he experienced throughout 2024, as well as his plans for the coming year. Throughout the podcast, Matt provides insights on how to plan effectively for the upcoming year by breaking down goals and creating actionable steps. Highlights 🎉 Celebrating Milestones: Matt reflects o...

Matt and Michael discuss tax strategies and business structures for personal trainers, emphasizing the importance of proper accounting practices. Highlights 📊 Understanding business structures is vital for tax efficiency. 🧾 Zero is a recommended accounting software for personal trainers.💡 Separate business accounts help manage finances and simplify bookkeeping. 📈 GST registration is necessary...

In Episode 48, learn how to sign new clients in December and prepare for the January rush through effective marketing strategies and client engagement. Highlights 🎉 Importance of consistent marketing in December. 🎁 Run a high-value New Year giveaway to attract leads. 📈 Use various platforms for promotion: social media, emails, and in-gym engagement. 🐾 Incorporate fun elements, like a kitten, t...

In this episode, I’ll cover how to keep your personal training clients engaged and committed over the Christmas and New Year period: 🏋️‍♂️ Set the example for your clients and plan ahead 🎉 Host a Christmas party to build community and boost retention ✉️ Send an email with key updates to your clients 📅 Use time hold forms to manage client sessions 🤝 Offer makeup sessions or switch clients to a h...

Kyle Erikson discusses building high-performing teams, emphasizing the importance of values, mission statements, and effective recruitment. Highlights 🌟 Importance of defining mission and values for business success. 🤝 Aligning team members with company values ensures cohesive growth. 📈 Effective recruitment involves assessing skills, understanding, and desire. 🔑 Trust and delegation are essen...

Jack Smith transitioned from retail to personal training, plateaued in his business, and now earning more than he ever has, focusing on a hybrid model for growth and stability. Highlights 🌟 Jack started personal training in 2021 after a retail career. 🔄 Transitioned from Good Life to Anytime Fitness for better control and opportunities. 💡 Overcame a plateau by seeking mentorship and structured...

Pablo transitioned from a busy face-to-face personal training business in Sydney to a successful online PT model after doubling his clientele. Highlights 🚀 Pablo doubled his face-to-face PT sessions from 15-20 to 35-40 per week. 🌍 Successfully transitioned to online training after moving back to Spain. 💡 Shifted focus from short-term challenges to long-term client goals. 🤝 Improved client rete...

Structuring your finances with three separate bank accounts can help manage taxes effectively and avoid a hefty tax bill. Highlights - 🏦 Three Bank Accounts: Set up an everyday transactions account, a Warchest account, and a tax account.- 💰 Tax Savings: Allocate 20-30% of your income to the tax account to manage tax liabilities.- 📈 GST Registration: Register for GST if you earn over $75,000 ann...

Mat Layton discusses his journey in personal training, overcoming challenges, and achieving success while balancing education and self-care. Highlights- 🎉 Epic Results: Matt shares his growth and achievements in personal training.- 🌍 Background: He moved from Wales to Australia and transitioned from retail to fitness.- 📚 Education: Balancing a Bachelor's in Criminology with his PT career.- 💪 M...

Learn how to set your personal training rates and structure offers to minimize client objections and maximize value. Highlights 💰 Determine your worth before setting prices. 📊 Offer flexible session lengths to cater to clients’ preferences. 🏆 Include additional services for client support and accountability. 📈 Regularly reassess client goals and progress to maintain motivation. 🛠️ Utilize tech...

A hybrid model combining face-to-face and online services is essential for PT businesses to achieve scalability and profitability. Highlights: 💡  Hybrid Model Explained : A combination of face-to-face and online services for personal trainers. 📈  Scalability : Enables trainers to scale their business without hiring a large team. 💰  Higher Profit Margins : Reduces overhead costs, increasing prof...

🎉 Big News! After years of running a successful personal training business, I'm making a bold move—going all-in on business coaching! 🚀 In this episode, I share why I’m stepping away from PT, how I’ve doubled my coaching income in just 3 months, and the tough decision to leave behind my long-term clients. If you're ready to level up and pursue your passion full-time, this one’s for you. 💥 Learn...

Stop selling PT packs! Structure your offers with direct debits and value stacking for better retention and stability. Highlights 🚫 Stop selling PT packs! 💰 Retention issues stem from frequent reselling. 📅 Switch to direct debit for seamless payments. 📈 Weekly or monthly payments ensure stable income. 🎁 Use value stacking to enhance perceived value. 🔄 Automate the experience for clients. Key...

Blake Randall shares insights on building high-performing teams, emphasizing recruitment, onboarding, and ongoing support for coaches. Highlights 🎙️ Returning guest Blake Randall discusses team-building strategies. 📋 Importance of defining company values in hiring processes. 🔍 Focus on communication, integrity, and excellence during recruitment. 🤝 Effective onboarding includes shadowing and reg...

Jono transformed his struggling boot camp by taking responsibility, upskilling, and creating an online course, leading to significant success and expansion. Highlights 🌟 Jono’s journey from being ranked last to thriving boot camp instructor. 📚 Investment in courses and coaching led to business transformation. 🎥 Leveraged Fiverr and YouTube for course creation and marketing. 💪 Initial doubts we...

Jackson Millan - The Wealth Mentor | CEO and Co-Founder of Aureus Financial Jackson Millan - The Wealth Mentor has spent the last 16 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families. He has successfully helped thousands of clients build in excess of $3 billion in combined wealth and has scaled multiple 7 figure bu...

Harry Drew shares his transformative journey from struggling with mental health to building a successful online personal training business. Highlights 🧠 Mental Health Struggles: Harry faced severe anxiety and suicidal thoughts before seeking help. 💪 Transition to PT: After overcoming his challenges, he became a personal trainer, focusing on mental well-being. 🌍 Online Coaching: Harry is transit...

Matt discusses effective strategies for nurturing leads to build trust and establish authority within the fitness industry. He emphasizes the importance of consistently providing value through various methods, such as email campaigns and social media engagement, including private Facebook groups. Matt shares real-life examples of how these nurturing techniques have led to successful client acquisi...

Matt discusses the importance of having terms and conditions for personal trainers, outlining key elements and the need for enforcement. Highlights 📜 Importance of Terms: Terms and conditions set boundaries and expectations for clients. 💰 Minimum Commitment: A minimum training term ensures client commitment and stable cash flow. ⏳ Cancellation Policy: Implement a 12-hour notice for session canc...

Craig Justin shares his journey from struggling with weight and working night shifts to building a successful home-based personal training business focused on health transformations. Key Insights 🏋️‍♂️Niche Focus: Craig strategically targets clients aged 25-50, allowing him to cater to a specific demographic and build a loyal client base. Understanding one’s niche can vastly improve business outco...

Matt discusses AI’s role in enhancing efficiency for fitness businesses with Jackson Chen, exploring automation, lead engagement, and client retention strategies. Highlights 🏋️‍♂️ Jackson shares his journey from golf coaching to gym ownership and software development. 🤖 AI’s speed of engagement is crucial for fitness professionals to respond to leads quickly. 📈 ACR offers an all-in-one solution...

Jake from Fitribe discusses his journey in the fitness industry, sharing insights on building a successful online business and maintaining work-life balance. Highlights 🌍 Jake’s journey includes transitioning from gym ownership to an online fitness business. 📈 Fit Tribe aims for $1 million in contracts this year, exceeding their original goals. 👥 Team collaboration is essential, with clear role...

Recording sales consultations enhances performance, provides learning opportunities, and ultimately increases conversions and client retention. Key Insights 🎯 Pressure-Driven Performance: Knowing that others will hear your consultations motivates better performance, similar to athletes performing under spectators. 💰 Financial Growth through Skill: Improving sales conversions translates directly...