The Level 10 Contractor Daily Podcast

Rich talks Financing! If you've read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He'll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising.

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME.

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does an 11-year-old kid standing on third base at a critical moment of a big game and a married man being invited to a business dinner by a female colleague have to do with each other? Well, both of them will have conflicting voices running through their h...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge… and it's a life or death sentence on the line. You can't just throw out a bunch of platitudes, you have to...

It's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how and when to rotate your TV and radio ads… and a bad experience down at the credit union....

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. You've heard Rich on the podcast talking about financing before… you know, how you should integrate the discussion into your salesperson's opening, and talk about monthly payments from the git go. Today's podcast starts there… and then takes the discussion of how to implement financing to Ninja levels tha...

This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he's getting worked up… the recording goes bad, and Rich has to finish the episode on his studio mic by himself. Do you think that...

Today's episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. You'll find this process both fascinating and inspirational. Well, not inspirational like "Now I want to run a marathon or climb Mt Kilamanjaro"... but inspirational like "Hey I could do something like...

Another Monday means it's time for another installment of our "5 Ways To Monday" series… The economy's tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic times.

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we review core concepts of Level 10's marketing strategy. This is a great refresher if you've been listening to the podcast, absolutely necessary if you're new to Level 10, and a perfect bookmark podcast you can return to anytime you need t...

Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas. What's an innovation formula? It's a specific way to look at your business in terms of innovation. Today's formulas include such things as the "Pulaski No-Punt," "Free Lunch," "Guaranteed Greatness," "Grand Theft Inno," and "Quality Counts." It's a...

Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through a list of TEN things that we do over here at Level 10 Contractor that make our sites, well, better than other ones you might get from other companies. Watch on YouTube: https://youtu.be/AhamlAIKo2M

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more.

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more. Watch on Youtube: 6 Side Hustles for Contractors [WITHOUT Losing Focus on Your Main Thing]:   https://youtu.be/y7puzZ-R9Us

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich's message today just might strike a chord…  because he's basically going to tell you to STOP trying to fix yourself. He's going to give you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them. He starts wi...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in....

As the title would suggest, this episode is geared toward smaller remodelers, and it has to do with having a fundamental understanding of what it takes to be successful in business, from a marketing perspective. If you're a bigger company–go ahead and take a listen, too… you just might find this to be helpful for you as well.

 It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. Instead of doing what most innovation books and gurus do--which encourages you to be innovative, and tells you about Apple and Southwest airlines--like that helps… Rich...

Watch on YouTube: https://youtu.be/eYoYVbkEDX0 Today's podcast is interesting on many levels. Rich is going to tell you a story about the time when he was a juror on a murder trial… and how the district attorney's failure to clearly educate the jury on certain specific points that he THOUGHT were readily apparent to everyone confused the heck out of the jury and caused them to draw all kinds of fa...

In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down "geo-keyword pairs," the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about negotiating those media deals. This topic is on his mind because he's been working with some of Level 10's staff on media negotiations recently… and he made a few notes on some things he's been helping them with. So it's not exactly like being a fly on the wall for a personal traini...

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich answers why no one keeps to their goals. He quickly disposes of the old, stand-by excuses of being too lazy, too busy, or too distracted by other things. It might actually have more to do with overcoming negative FEELINGS that you've attached to maki...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right ques...