The Letterdrop Podcast

Neal Goyal, VP Strategic Sales at Disco, talks why top sellers choose LinkedIn, closing revenue with LinkedIn, and activating social selling to create measurable impact on pipeline and brand within 60 days.

Parthi talks to Isaiah Crossman (formerly Topic and Wunderkind) about the ROI of LinkedIn as a social selling channel for sales teams compared to that of email and cold calling. Check out Isaiah's profile: https://www.linkedin.com/in/isaiahcrossman/

Parthi speaks to LinkedIn expert and Co-Founder of TACK Nick Bennett, who has generated $2M from organic LinkedIn. Check out TACK: https://www.tackgtm.com/ Check out Letterdrop: www.letterdrop.com

Parthi chats to Laura Erdem, who shares that social selling helps drive +$1M in pipeline for Dreamdata and why all teams should be adopting social selling. Check out Dreamdata: https://dreamdata.io/ Check out Letterdrop: https://www.letterdrop.com

Jane Serra, VP of Growth Marketing at Daxtra, shares how to get quick wins and set yourself up for success in the first months of your marketing leadership role. Check out Daxtra: https://www.daxtra.com/ Check out Letterdrop: https://www.letterdrop.com

Oliver Johnson, talented BDR at ServiceBell, shares how he has exceeded quota and meetings booked from outbound through social selling on LinkedIn. Check out ServiceBell: https://www.servicebell.com/ Check out Letterdrop: https://www.letterdrop.com

Adam Robinson, CEO of Retention.com and RB2B, shares his thoughts on the future of B2B in organic social and tactics to scale success on channels like LinkedIn. Check out Retention.com: https://retention.com/ Check out RB2B: https://www.rb2b.com/ Check out Letterdrop: https://www.letterdrop.com

Parthi chats to accomplished fractional CMO Alon Waks about account-based marketing, aligning marketing and sales, handling warm accounts, and more. Check out Alon's profile on LinkedIn: https://www.linkedin.com/in/alonwaks/ Check out Letterdrop: https://www.letterdrop.com

Ruth Favela (Tomorrow.io) chats to Paul about managing AI adoption in marketing teams and across an organization. Check out Tomorrow.io: https://www.tomorrow.io/ Check out Letterdrop: https://www.letterdrop.com

Parthi chats to James Hanzimanolis (Euridite) about the switch from the traditional outbound-only approach to inbound-led-outbound. Reach James on LinkedIn: https://www.linkedin.com/in/james-hanzimanolis/ Check out Letterdrop: https://www.letterdrop.com

Parthi talks to John-Henry Scherck (Growth Plays LLC) about complimentary SEO plays and of how to think about search today. Check out Growth Plays LLC: https://growthplays.com/

Parthi and Paul talk about how limiting current marketing attribution models can be and the difference between qualitative and quantitative attribution. Check out Letterdrop: https://letterdrop.com

Parthi and Paul talk early-stage SEO strategies and tactics for SaaS companies. Check out Letterdrop: https://letterdrop.com

Parthi is joined by Attentive's senior content marketing director Kasey Hickey, and she leads the conversation on the need to return to product and marketing basics in today's marketing climate. Check out Attentive: https://www.attentive.com/ Check out Letterdrop: https://letterdrop.com

Parthi chats with sales expert Greg Costigan (Box, Zenefits) on how to achieve a "center of excellence" for sales and turn sellers into trusted subject matter experts. Check out Greg's profile:https://www.linkedin.com/in/gregcostigan/ Check out Letterdrop: https://letterdrop.com

Paul and Parthi from Letterdrop chat whether generative AI has a place in SEO today and best ways of leveraging AI without compromising quality and credibility. Check out Letterdrop: https://letterdrop.com

Parthi and Paul from Letterdrop discuss the difference between content marketing and product marketing, how they approach them at Letterdrop, and more. Check out Letterdrop: https://letterdrop.com

In this episode, Parthi's guest is Olga Karanikos, CMO at SalesScreen - she talks to him about tracking meaningful content metrics and how to approach ABE in today's climate. Check out SalesScreen: https://www.salesscreen.com/ Check out Letterdrop: https://letterdrop.com

Parthi talks to Mark Jung, founder of Authority and a LinkedIn growth expert, about how to leverage LinkedIn as a primary acquisition channel and its benefits. Check out Authority: https://authorityb2b.com/ Check out Letterdrop: https://letterdrop.com

Parthi interviews Ryan Baum (Gorgias) to chat about not being afraid to experiment with AI use cases in marketing, the importance of owning a north star metric, and more. Check out Gorgias: https://www.gorgias.com/ Check out Letterdrop: https://www.letterdrop.com

Parthi interviews growth expert Casey Hill (ActiveCampaign), who talks to him about the importance of framing the system as the hero versus you and how to approach adopting AI into marketing workflows. Check out ActiveCampaign: https://www.activecampaign.com/ Check out Letterdrop: https://www.letterdrop.com

Parthi sits down with Shachar Orren from EX.CO about the marketing "branding problem" and the importance of tying marketing efforts to revenue. Check out EX.CO: https://ex.co/Check out Letterdrop: https://letterdrop.com

Parthi sits down with Nimo Shkedy from Impact 11 to talk about tactics to target the right customers, at the right time, with the right outreach to generate repeatable revenue. Check out Impact 11: https://www.impact11.com/ Check out Letterdrop: https://letterdrop.com

Parthi sits down with Lauren Funaro, Head of Content at Scribe, who chats about how to get SEO buy-in, a viable SEO strategy for PLG SaaS, and more. Check out Scribe: https://scribehow.com/Check out Letterdrop: https://letterdrop.com

Parthi sits down with Jason Cardillo to chat about the importance of customer-focused SEO, personalities behind your brand, and the new GTM. Check out Emplify: https://emplifi.io/ Check out Letterdrop: https://letterdrop.com