The Leonie Dawson Show

I've had my a*se ripped a new one on the internet approximately seven billionty times for having opinions... so I've kept very, very quiet about this one, and now Tam and I are hopping on our tiny fierce ponies and galloping straight into the spiciest topic of the year. AI. How I went from wanting to throw my laptop across the room every time someone said the word, to building a little fai...

For a huge chunk of this podcast’s life I recorded it with my phone shoved down my bra on the school run, with zero dot points and zero clue what I was going to say... and it’s now passed 250,000 downloads. So Tam and I are spilling the whole behind-the-scenes bizzo: the gear (a lil bit fancy, mostly not), the editing shortcut that saves me HOURS, and the AI prompt that writes my show notes, coz I...

She copied my planner. Same questions, same structure, new font. When I called her on it she told me she'd never heard of me. Reader, I had her receipt. Tam and I are going through every copycat, copyright kerfuffle and internet pile-on I've survived, including the time a button company tried to get me cancelled in my sleep. For every creative who's hoarding ideas because someone might...

Wake up at 4am. Hustle harder. Say yes to everything. Fuck that. This episode is the replay of Leonie's Unhinged Productivity Hacks webinar, and it's the anti-bro-marketing guide to getting your shit done without wrecking your body, your brain or your family time. Sixteen million dollars in revenue, hundreds of workshops, 3,000+ articles, all in 10 to 20 hours a week. Here's how. If you've tried e...

A shop owner DM'd me for advice. Ten minutes later I was standing in her store. She runs a health food shop here in Canberra. She'd been working SEVEN days a week, she was exhausted, + she didn't know where to turn. When I got her message, I knew I had to help. Two hours later we'd found four magic money opportunities hiding in plain sight in her business. The first had three people lining up with...

This one's a live masterclass, recorded with a room full of gorgeous humans asking me absolutely anything they wanted. We pulled a tarot card, did a meditation, and then got into the real stuff: money fear, pricing, creativity, and what happens to your whole life when you stop making things. If you're a creative human building a business and you've hit that weird squeamish feeling about earning mo...

Leonie's recording from outside, and there's a reason. Operation De-SADify is underway after a week of crying at random, including weeping twice in one day about Cathy Freeman winning gold in 2000. Tam has found the Slavic shamanic teacher she's been hunting for years and is running a literary festival. We're both reading fabulous books that we want to tell you about. Also: the autistic Olympics....

At 8pm one night I got that look in my eyes. The one my husband knows means I'm about to ride the wild donkey. By 4am I'd sent an email every hour, illustrated cartoons to go inside them, invented offers I'd never sold before, and slapped a 24-hour expiry on every single one. I also let people email me their OWN offers at their own price. Total made in that 24 hours: just over $42,000. This episod...

Ever been told the only way to "fly at the pointy end of the plane" is to hustle 24/7, live away from home 340 days a year, and barely see your kids? Leonie's response: are you fu**ing stupid? This week she pulls back the red velvet curtain on her quarterly planning retreat — the rituals, the lake ceremonies, the non-alcoholic botanical wine, and the exact process she runs to help women plan a who...

Leonie took 12 of her biz besties on retreat, had a full-blown past-life vision in the winter ocean (stone cold sober), hired an actual horse off Facebook for a unicorn photoshoot, got her t*ts out to make someone feel less vulnerable, and discovered that every single woman in the room had lost her phone at least three times that day. Tam gets the full debrief — plus how Leonie built this peer mas...

Tam and I got WILDLY into it this week. We're talking energy hygiene — how to clear your energy, protect your space, shield your biz, and yes, even your bloody phone. Because that thing is an actual energy portal that can zap ya! We share the actual daily rituals we use (salt scrubs! crystal grids! hands in the dirt at 6am!), Tam debuts her new favourite concept — Resting Bitch Energy (RBE) — and...

Darlingheart, You know that feeling where your brain is on fire, your to-do list has become sentient, and somebody wants to know what's for dinner AGAIN? Yeah. Tam and I get it. We get it in our BONES. So we sat down and talked about the two levers you've actually got for overwhelm. (Two! That's double the levers! Exponential growth, baby!) One of them you probably already know. The other one? Fre...

Ever spent $30,000 on a business coach that turned out to be a cult? Leonie has. In this episode, she's sharing the full story of how she got sucked into a business coaching program that used textbook cult dynamics — and what it took to get herself back out. Vague spiritual word salad. Moving goalposts. A Facebook group full of people having "breakthroughs" you can't quite seem to unlock. A coach...

Leonie's back after a break, recording this one solo from bed (because minimal viable podcast is still podcast), and she's spilling everything from the last six weeks — a $151K launch month, an intimate in-person retreat, an ADHD food-forgetting saga, a holiday that healed her heart, and enough book and TV recommendations to fill your entire weekend. Who this is for: If you're a neurodivergent cre...

Everyone's panicking that AI is going to kill e-courses. Leonie's been selling courses online since 2008 and she's seen every "this is dead" cycle the internet has to offer. Podcasting was too niche. NFTs were the future. And now, apparently, your course is toast because ChatGPT exists. In this conversation with Claire Venus from Sparkle on Substack, Leonie breaks down the one very specific type o...

I have been running a membership since before "membership" was even a word anybody used on the internet. Back when dinosaurs roamed and I was custom-coding my own website by Googling things I didn't understand. I have made over $10 million from memberships. And I hear from SO MANY freaking brilliant humans on brilliant ideas for 2, 3, 4... 86 YEARS because of myths, fears, and what I must lovingly...

In today's episode, Leonie and the brilliant Tamara Protassow are back together — crystals in hand, Lemurian energy activated — for a deliciously honest conversation about what actually moves the needle in your business. Tam shares the results of her bold 2026 experiment: marketing EVERY. SINGLE. DAY. (yes, even when it's inconvenient, even when life is chaotic, even when she's run out of words by...

This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you're neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best way. Can you really run a business if you're neurodivergent? Not only can you — it's quite...

Picture this: you've got a massive March launch planned, a to-do list longer than your unicorn tail, and then — you fall UP the stairs, your back seizes, your menstrual cycle murders your ADHD meds, and Mercury decides it's doing SOMETHING (retrograding? microwaving? who knows). In this raw, funny, and deeply wise episode, Leonie Dawson shares EVERYTHING that went sideways in one wild pre-launch w...

What actually happens when you're doing all the marketing and nothing is landing? Is it your strategy... or is it something deeper? In this raw, real, and out of the ordinary episode, Leonie Dawson does something she's never done publicly before — she takes co-host Tamara Protassow through a deep, live soul coaching session in real time, right here on the podcast. No edits. No script. Just pure in...

What if the chaos you're feeling isn't a sign you're failing — but a call to come home to yourself? In this deeply moving episode, Leonie Dawson invites you into Day 1 of her transformational 2026 Dream Quest. This isn't your typical goal-setting workshop. This is soul work for creative, neurodivergent entrepreneurs who are ready to reclaim their joy, power, and dreams in a world that feels overwh...

What happens when you combine unicorns, price drops that go the opposite direction, and a business model that prioritizes joy over formulas? This episode is packed with juicy announcements about the future of my academy—and trust me, you're going to want to hear every single detail. I'm joined by my brilliant accountability coach and podcast co-host, Tamara Protassow, as we talk through the bigges...

When the world feels like it's on fire, it's tempting to hide. To stop showing up. To freeze in the middle of all the chaos and convince yourself that promoting your business right now is somehow "too much." But here's the truth: the world doesn't need you to shrink. It needs you to keep shining. In this raw and real conversation, Leonie and Tam dive deep into why growing your business during chal...

Ready for some straight talk? This AMA episode covers everything from AI hype (spoiler: Leonie's not that excited) to navigating criticism without giving up and becoming a goat herder in Corsica. Leonie and Tam dive deep into the real changes happening in online business right now. Forget the $2,000 mega-course era—we're moving into something better. More human. More real. The conversation spans A...

Welcome back to 2026, gorgeous! New Year, New Witchy US! Join Leonie and her biz bestie Tamara Protassow for the most delightful catch-up about their summer break adventures. From explosive mishaps in Big W to summoning wombats by moonlight, this episode is peak "successful creative realness meets witchy chaos." Tam shares her health breakthrough with dark-sprouted lentils (yes, really), Leonie co...