The Legal Edge: Marketing Smarter for Law Firms

Most law firms shoot a few videos, get discouraged by low views, and quit. Jeff Hampton did the opposite. Starting in 2020 when he spotted a wide-open gap on YouTube, Jeff built a channel for Hampton Law Firm in Fort Worth, Texas that now pulls 18 to 20 million views a month and generates millions in annual revenue annually. He didn't stop there. When a cold-call attorney from Oklahoma offered him...

When venture capital flooded the personal injury market and national firms started spending half a billion dollars a year on advertising, most small firm owners decided they couldn't compete. David Craig decided to do something different. As managing partner of Craig, Kelley & Faultless, a 10-attorney firm with offices across Indiana and Missouri, David has spent 40 years doing exactly one thing:...

Most family law firms plateau at five attorneys—unable to scale without sacrificing quality, culture, or their sanity. Charles Hatley defied that ceiling. As CEO of Melone Hatley, he's grown a two-person operation into a 33-attorney, multi-state powerhouse that landed #3 on the Law Firm 500 and earned back-to-back Inc. 5000 recognition. In this conversation, Charles pulls back the curtain on what...

Most attorneys think scaling means hiring expensive associates and leasing bigger office space. Diana Khan, founder of DK Law Group in Maryland, proved that wrong by growing from 3 employees to 43 in just three and a half years—all while raising three kids under seven and building multiple businesses including a title company, real estate brokerage, and property management firms. After a breaking...

Family law is one of the most emotionally demanding and competitive practice areas in legal marketing. Maggie Nowell, family law attorney at the Nowell Law Firm in Spartanburg, South Carolina, has spent 14 years mastering it. After nearly a decade at the Kate Law Firm practicing exclusively in family law, Maggie joined her husband Mark at the Nowell Law Firm in December 2020—right in the middle of...

Most attorneys launch solo practices with a brick-and-mortar mindset that bleeds cash before they sign their first client. Artie Vaughn, founder of Vaughn Defense, flipped that script entirely. After 12 years as a JAG officer in the US Air Force, Artie hung his own shingle in November 2023 and built a profitable criminal defense and Title IX practice from day one—all while keeping overhead under $...

Most personal injury firms burn through marketing budgets without understanding why their lead generation keeps failing. Devin Downey, founder of Blue Sky Legal, pulls back the curtain on what actually works, and what's putting firms at serious compliance risk. From the "vampire clients" you'll never reach to why your intake team's follow-up strategy is probably costing you cases, this conversatio...

Most mass tort marketing follows the same tired playbook, spray and pray on social media, burn through budgets on expensive search ads, and hope something sticks. But what if the most effective channels are the ones everyone else has written off? In this episode, Zack Smith and Holden Berlin of Transport Digital Media share how they've built a lead generation machine that starts with data, not pla...

In this episode of The Legal Edge, Rob Rosasco sits down with Tim Corcoran, one of the most respected voices in the business of law. As a consultant, speaker, and former law firm executive, Tim helps firms rethink their models, align their operations, and unlock their profitability. This conversation dives deep into what's broken in traditional law firm operations, why the billable hour model hurt...

In this episode of The Legal Edge, Rob Rosasco sits down with Andy Donaldson, partner at Holtsford Gilliland in Montgomery, Alabama, to discuss the unique challenges of marketing an insurance defense firm. Unlike consumer-facing law practices, insurance defense firms operate in a niche where reputation, relationships, and strategic visibility are key. Andy shares his journey into insurance defense...

In this episode of The Legal Edge, host Rob Rosasco sits down with Jon Cumberworth, CEO of Intake Engine, a company revolutionizing how mass tort firms convert leads into signed clients. Jon pulls back the curtain on what's really working in legal intake today, sharing insights from his journey from oil and gas to becoming a legal tech pioneer. From building Client Chat Live in 2008 to now leading...

In this episode of The Legal Edge, host Rob Rosasco sits down with Matt Evans, partner at Evans Law Firm in Annapolis, Maryland. Matt opens up about carrying forward a three-generation family commitment to serving his community through law, and how that foundation shaped his approach to real estate, land use, and construction practice. From learning the business at his father's title company to na...

In this episode of The Legal Edge, host Rob Rosasco sits down with Tim Bailey, partner at Bailey, Javins & Carter, a nationally recognized firm focused on personal injury and catastrophic workplace injury law. Tim shares his journey from growing up in the coalfields of West Virginia to becoming a managing partner of a powerhouse litigation firm. With insights into firm growth, marketing strategy,...

Welcome to The Legal Edge, the podcast that gives you a competitive advantage. I’m your host, Rob Rosasco. Each week, we dive into conversations with industry leaders and marketing experts to bring you actionable insights and inspiring stories that will help your law firm grow and connect with your ideal clients. Let’s get started!