The Learning Lounge

Discover how branded podcasts can take your marketing to the next level - building authentic connections, boosting brand awareness, and positioning your business as a trusted voice in your industry. In this episode, we draw insights from our blog post, spotlighting why more brands are choosing podcasts and the advantages you shouldn’t miss. Want help creating your own podcast or audio content for...

n this video, I'm tackling the outdated concept that's secretly killing your sales: the traditional marketing funnel. After 25 years working with these models, I can confidently tell you—they're fundamentally broken. Your customers don't behave like water flowing neatly through a pipe. They zigzag, backtrack, research independently, and completely ignore your carefully crafted sales sequence. In 2...

From our blog: https://www.likemind.media/top-tips-for-social-media-in-2023/

Taken from our blog: https://www.likemind.media/what-does-content-marketing-look-like-in-2023/

For years, the concept of a sales and marketing ‘funnel’ has been prevalent in many marketing consultant’s (‘gurus’) arsenal of weaponry to get businesses to move prospects to the point or purchase. It’s an outdated practice. In this article, I’ll discuss why you should ditch the concept of a funnel and create content for each part of your customer’s journey – however they travel. Read the article...

The news seems unavoidable and, when you see it, there’s a temptation to feel an impending sense of doom about inflation, the cost-of-living crisis and the general impact on the economy. To a certain extent, it’s easy to talk ourselves into a catastrophe that isn’t there but, equally, burying your head in the sand isn’t going to help your business push through any downturn, if there is one. Market...

As written in our blog: https://www.likemind.media/audio-content-marketing-strategy-why/

Back in March 2020, the UK went into lockdown and the whole country virtually stopped. The impact on business has been huge. We were just creeping back out (arguably too fast for some) when the second wave of coronavirus hit and we’re now seeing restrictions come in once more. Lessons should have been learned from the first wave, but this time, things are slightly different and should be easier on...

As written on our blog post: https://www.likemind.media/do-you-still-need-to-communicate-with-customers-about-coronavirus/

Published as a blog here: https://www.likemind.media/why-blogging-and-writing-is-the-best-content-format-during-the-coronavirus-outbreak/

As written from our blog: https://www.likemind.media/communicating-in-a-time-of-crisis/