The Leading in a Crisis Podcast

Send us Fan Mail When tens of thousands of people have to leave home over a chemical incident, the hardest part isn’t just operations, it’s keeping the public confidently informed while the story explodes across the news. We pick up our conversation with Greg Barta, Public Information Officer for Orange County Fire Authority, on what actually works when the phones won’t stop ringing and every word...

Send us Fan Mail When a chemical incident triggers the evacuation of tens of thousands of residents, communications stops being a “nice to have” and becomes operational. We’re back with Greg Barta, Public Information Officer for the Orange County Fire Authority, to dig into the nuts and bolts of crisis communication that most people never see: where to stage a press conference, how to set the tone...

Send us Fan Mail Imagine being PIO for an incident that includes the evacuation of 50,000 local residents and and a real threat of major explosion or chemical release that could cause massive damage to homes and businesses. That' black swan scenario is what PIO Greg Barta was facing with his team at Orange County Fire Authority this past Memorial Day weekend when a runaway chemical reaction t...

Send us Fan Mail Most companies don’t fail a crisis because they lack smart people. They fail because the “plan” is a dusty document, the spokesperson is untested, and the first real coordination happens at 11:30 on a Sunday night. We sit down with Mitch Cohen, founder of ClearLine Crisis and a 25-year crisis communications veteran, to talk about what it takes to build real readiness before reputa...

Send us Fan Mail Fifty thousand people evacuate, rumors fly, and the search for the latest information becomes frantic. During the Memorial Day weekend chemical incident in Orange County, California, residents in Garden Grove and Anaheim needed more than breaking news; they needed clear, trusted, practical directions they could use immediately. Enter Victor Tran, a 27-year-old web designer and sof...

Send us Fan Mail On this episode, we continue our review of the high-stakes incident and evacuation in Orange County, CA over the Memorial Day holiday weekend. Some 50,000 residents were forced to flee their homes as a runaway thermal reaction built pressure and risk inside a local manufacturing facility. We're joined by journalist Alexandra Datig, who covers news issues in Southern Californi...

Send us Fan Mail A storage tank starts heating up, pressure builds, and suddenly Orange County is staring down a worst-case scenario: a thermal runaway that could end in a catastrophic explosion or a dangerous vapor release. Over Memorial Day weekend, that risk forces rapidly changing evacuation decisions, including a massive evacuation affecting about 50,000 people in Garden Grove and Anaheim.  W...

Send us Fan Mail As impacts from the war with Iran become more evident around the world, and more serious, we dive into how one highly experienced supply chain manager is managing the disruption. Hint, planning is key, but existing relationships (or lack thereof) with suppliers can play a significant role in your response. Jeff Zudock, a veteran of ExxonMobil and an expert in supply chain manageme...

Send us Fan Mail Supply chain disruptions, like those we're seeing now around energy supplies from the Persian Gulf, can cause long-term business and profitability impacts. Leadership skills in those tense situations can make or break a company's response to these unforeseen events. Jeff Zudock, a 35-year veteran of ExxonMobil and an expert in commercial and supply chain management, join...

Send us Fan Mail Twelve tons of Kit Kat bars get stolen, and suddenly the internet is doing what it does best: turning a real-world incident into a meme factory. We dig into why that kind of viral corporate humor can be a smart PR play in the right context, and why it can also become reputation roulette when the facts change. I’m joined by Natalie Gibson, founder and CEO of Songue PR, to talk abou...

Send us Fan Mail A deepfake can hit your audience before your first internal briefing ends and the most “engaging” version of events is often the least true. That’s the reality we dig into with James Hartsfield, former director of communications at NASA’s Johnson Space Center, as we unpack what it takes to lead crisis communications in a changing media environment. We start with the foundation: pr...

Send us Fan Mail A shuttle breaks apart on re-entry, the world demands answers, and the people closest to the story have to decide what transparency actually looks like when an investigation is just getting started. We pick back up with James Hartsfield, former director of communications for NASA’s Johnson Space Center, to talk through what happened after Columbia’s first, intense week of press br...

Send us Fan Mail Columbia didn’t arrive when it was supposed to, and the whole world felt the silence. We sit down again with James Hartsfield, recently retired as director of communications at NASA’s Johnson Space Center, to walk through the most difficult minutes and hours after the Space Shuttle Columbia disaster and what crisis leadership looks like when every word carries consequence. He also...

Send us Fan Mail The most frightening part of a space flight crisis is how fast it rewrites reality. One minute the plan is a routine landing and a little live education for viewers. The next, you’re choosing words that millions will remember forever. We sit down with James Hartsfield, a veteran NASA communications leader from Johnson Space Center, to talk about what it really means to be the voic...

Send us Fan Mail On today's episode we're revisiting the story of the terrorist bombing at the Ariana Grande concert in Manchester, England in 2017. A suicide bomber detonated a backpack bomb loaded with nails just after the concert ended, killing 22 concertgoers and  injuring hundreds more. The Islamic State claimed responsibility for the attack. Our guest today, Amanda Coleman, served...

Send us Fan Mail One rushed reply can turn a small complaint into a full-blown brand reputation crisis, and social media makes that mistake painfully easy. We sit down with Lee Caraher, president of DoubleForte PR and author of two management books, to talk about what crisis communication really demands from leaders and teams when the pressure hits. We dig into social media crisis management, incl...

Send us Fan Mail A late-night plane crash is tragic on its own, but it also triggers a second crisis that unfolds at the speed of phones, headlines, and social feeds. We step through the early communications around the Air Canada Express crash at LaGuardia Airport involving a Jazz Aviation-operated flight, looking at what the public saw, what stakeholders needed, and where the response gained or l...

Send us Fan Mail Your crisis plan looks great on paper until the day you can’t use email, chat, or even your own devices. That’s where this conversation goes: into the messy, human reality of executive communication when the normal playbook disappears. I’m joined by Texas-based executive coach Susan D. Nelson to unpack what leaders actually need to stay credible and calm, and why the biggest threa...

Send us Fan Mail Alarms don’t announce themselves politely. They scream into your day and force you to decide who speaks, what’s true, and how to steady a room full of worried people. That’s where Ruth Rendon has spent her career—first as a Houston Chronicle reporter, then as a corporate communications leader at bp, Marathon Petroleum, and SABIC—bringing order to messy moments with clear words and...

Send us Fan Mail Sirens fade, but the lessons shouldn’t. On this episode, we sit down with Helen Hynson Vettori—former paramedic, federal emergency planner, and now the mind behind the Black Swan thriller series—to explore how real-world crises become page-turning stories that sharpen leadership and preparedness. From street-side triage to cross-agency strategy, Helen shows why decisive action at...

Send us Fan Mail Outrage online isn’t always organic—and when it’s engineered, it can hit hard. We sit down with crisis and risk consultant Phil Borremans to expose the mechanics of rage farming: coordinated attacks that use psychology, algorithms, and incentives to inflame audiences, distort brand updates, and turn a minor moment into a market-moving storm. From bots and fake accounts to “coordin...

Send us Fan Mail I n this episode , Philippe Borremans joins the podcast to explore key crisis preparedness and response strategies , including the growing challenges of deepfake videos , the widening trust deficit , and persistent capability gaps in the crisis comms field.  Phil shares key findings from his latest annual survey of over 100 crisis communications professionals — revealing results t...

Send us Fan Mail Imagine walking into a crisis room with a complete first-draft playbook—roles, spans of control, holding lines, and a 48-hour plan—ready in minutes. That’s the promise we explore with Chris Hamilton and Peter Heneghan, veterans of 10 Downing Street, BP, and AstraZeneca, and now the co-founders of Albie.ai. Their take isn’t hype: it’s a grounded, human-first approach to using AI as...

Send us Fan Mail Crises don’t wait for perfect plans, which is why Michelle Ehrhart’s mantra—practice makes permanent—hits so hard. Michelle, former VP of global communications at FedEx and now CMO at the University of Memphis, joins us to share the field‑tested playbook behind her new book, Crisis Compass. Tom and Michele share stories from their experiences and dig into the habits that turn pani...

Send us Fan Mail A deadly crash at UPS’s Louisville hub put crisis leadership under a microscope—and the first 24 hours told a powerful story about timing, empathy, and restraint. We invited Michele Ehrhart, former VP of Global Communications at FedEx and author of Crisis Compass, to unpack how the early communications played out in this heartbreaking incident.  We walk through the initial stateme...