The Leaderboard Insights Podcast

This month, Nathan Lindberg is joined by Marc Guldimann , CEO and Co-founder of Adelaide . Marc is the founder of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics. In this episode, hosted by Nathan Lindb...

This month, Nathan Lindberg is joined by Zach Smith, Vice President, Client Partnerships at Generation Media. Zach brings decades of gaming industry experience - from game tester to marketing roles at Acclaim, Majesco and Gameloft, to building media strategy for publishers like Square Enix, Nexon, Plaion and Capcom. He recently joined Generation Media to launch and grow their North American practi...

This month, Nathan Lindberg is joined by  Takuya Inoue , the  Director and Head of Marketing  at  Capcom USA .  In this episode, hosted by  Nathan Lindberg ,  VP of Brand Partnerships at Overwolf, we explored: How Capcom shifted its marketing to an "entertainment-first" approach that builds lifelong fans. The strategic difference in launching a new IP like  Pragmata  versus a 30-year fra...

This month,  Chad De Luca  is joined by  Andrew Martinson , Sr. Marketing Manager with H&R Block in charge of Gaming, TV, Audio, and Out of Home.  He has 18 years of experience in media strategy, reporting and implementation and has led the gaming strategy since it’s inception. In this episode, hosted by  Chad De Luca , Head of East Coast Brand Partnerships at Overwolf, we explored: Why H&...

This month, Nathan Lindberg is joined by Morgan Pomish, the SVP of Innovative Experiences at Digitas North America. A strategist by trade, she’s spent over a decade in advertising and has led innovation at Digitas for the past four years. In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored: How opt-in behaviors like branded mods signal intent and drive...

This month, Nathan Lindberg is joined by Alexander Lee, the Lead News Writer at GamesBeat. Alexander is one of the most prominent writers covering the industry today, spending his time at the intersection of games, creators, and the business models shaping them. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored: Major studios like Rockstar Games are...

This month, Nathan Lindberg is joined by Sami Barnett, Senior Director of Gaming at TMA by Omnicom Group. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored: Best in class case studies from State Farm & Doritos How brands should be thinking about gaming holistically in 2026 (beyond “just media”) Why gaming sponsorships + media must work together...

This month, Nathan Lindberg is joined by VP of Global Media at Liquid Advertising, Nikki DePaola, a seasoned advertising professional with over 14 years of experience at Liquid. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored: The challenges endemic publishers face in shifting players’ attention to new releases as audiences spend more time in fewe...

This month’s guest is Max Bass, VP of Emerging Connections at GALE, where he sits in the agency’s innovation practice helping clients understand and activate new marketing channels, with a primary focus on gaming. Before GALE, Max spent eight years in the agency world leading accounts across entertainment, tech, toys, and alc/bev, then served as VP of Marketing at Immortals where he secured and re...

This month's guest is Cody Flaherty, the Chief Operating Officer at Atlas Creative, a leading UGC studio behind the world's most successful experiences on Roblox and Fortnite. Cody brings over 15 years of experience in technology and gaming. At Atlas, he focuses on growing original games and helping major brands succeed in the UGC space and has worked on several award winning campaigns like Star T...

This month, we had the pleasure of speaking with Don McLean , dentsu 's Director of Gaming Agency Services for the Americas. Don, who has collaborated with Overwolf on multiple successful projects, shared insights from his 12+ years working at agencies where he specialized on everything from global strategy to digital planning, social media, PR, and beyond. This episode explores: How gaming IPs ar...

Dive deep into Chipotle’s unique and long-term gaming strategy with  Christopher Mann , SVP at REVXP, the gaming division of rEvolution. Hosted by  Nathan Lindberg , Head of US Brand Partnerships at Overwolf, our first episode explores: How Chipotle's gaming strategy zeroes in on FGC (Fighting Game Community) partnerships in major titles like Street Fighter & TEKKEN Why brands should be th...