James Ketchell

The Lead Digital Podcast

Business EN ↓ 4 episodes

A weekly podcast for business owners tired of wasting money on marketing that doesn't work. Hosted by James Ketchell, founder of LeadDigital, each episode delivers straight-talking strategy in under 10 minutes. Learn how to cut waste, make smarter decisions, and actually get results from your digital marketing.

Author

James Ketchell

Episodes

The 30 Day Rule 06.02.2026 5:14

You’re two weeks into a new campaign. The results aren’t awful, but they’re not great either. Then you see someone talking about a new trick that’s “working really well right now,” and suddenly you’re second-guessing everything. Should you stop? Try something else? That other approach looks so much better. Here’s the truth: your marketing probably isn’t broken. You’re just stopping it before it ha...

The Cobra Effect 30.01.2026 4:44

This week we explore the Cobra Effect and the importance of aligning the right incentive with your agency to get the right outcome for your business

How to Reduce Your Google Tax Bill 16.01.2026 4:18

Most business owners and marketing directors accept their monthly Google Ads bill as a necessary cost of doing business. But there is a hidden surcharge buried in every account. It is an invisible Google Tax that most businesses pay without ever realising it. Google Tax Calculator https://www.leaddigital.com/blog/how-to-reduce-your-google-tax-bill/

Yet another podcast! 01.01.2026 0:32

Quick introduction to the new podcast we're launching in 2026