The Layover Live

This week on The Layover Live we're getting up close and personal with content. Jason is joined by Strategic Analyst, Grant Stoltz to discuss an article from Think With Google around how companies are personalizing video content and how marketers can create multiple creative variations easily.

This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO and content teams can work together to make your overall digital marketing efforts even more effective.

This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platform or tool. They also talk about what small changes marketers can do to make marketing is more effective.

This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoSchedule about emotional headlines and when marketers should and shouldn't use emotional triggers in their writing.

This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it today. They also discuss the pros and cons of AMP for email before you decide to go out and use it.

This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effectively.

This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.

This week on The Layover Live, we're now available as a podcast! Yes that's right, you can now subscribe to the Layover Live as a podcast and get the biggest trend in digital marketing straight to your favorite audio platform each and every week. To celebrate the occasion, Jason is joined by Grant Stoltz to discuss how destination marketers can take advantage of podcasts and even how they can make...

This week on The Layover Live Jason is joined by social media expert Shanda Maloney! Shanda and Jason discuss an article about Twitter's algorithm from Hootsuite and what Digital Marketers can do do increase their engagement on the platform.

This week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience.

This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.

This week on The Layover Live Jason is joined by Greg Evans to talk about digital accessibility. Jason and Greg discuss a recent article around Beyonce (yes, Beyonce) who is being sued for not having an accessible website. They also discuss what DMOs can do to stay compliant with the new changes in the ADA laws.

This week on The Layover Live, things are getting dangerous. Jason is joined by Michele to discuss an article from the Neisen Norman Group about personalization. Jason and Michele talk about what the dangers of overpersonalization are and how to avoid some of these pitfalls.

This week on The Layover Live Jason is joined once again by Samantha Keithly to talk PPC. Jason and Sam discuss the recent Verizon-Microsoft media deal and what that means for marketers. They also talking about the underutilization of Bing Ads and how that can be a great way to reach your audience. 

This week on The Layover Live, Jason and Paul talk about cards! No...not the kind of cards you're thinking about. Jason and Paul discuss an article from 9to5Google about Google's new Activity Cards, which have been slowly rolling out in search, and what digital marketers need to know about these new changes. 

This week on The Layover Live we're coming to you from  the 2019 Simpleview retreat. With all the planning for the upcoming year we figured there was no better time than to talk about one of the biggest trends out there - Voice Interface. Grant and Jason discuss a recent article from MarTech Today about all things voice, AI and omnichannel marketing.

This week on The Layover Live, Jason is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a great article from UX Design about UX trends in 2019. They talk about everything from designing for healthy user behaviors, to taking an open approach to the way we design.

This week on The Layover Live Jason is out sick! But don't worry, we got you covered. Grant Stoltz is filling in for Jason this week and is joined by Shanda Maloney, Social Media Specialist. Shanda and Grant talk about Instagram's API changes mean to marketers and what you need to know about hashtags and brand mentions.

This week on The Layover Live we look into the magic 8 ball to predict our future. Just kidding. This week Jason is joined by Aaron Nissen to discuss an article from MarketingLand about B2B marketing in 2019. Aaron and Jason talk about what these changes mean for DMOs and what meeting and event planners need to know.

This week on The Layover Live, Jason and Grant discuss a recent article from MarketingLand which details the shift in ad dollars from Facebook News Feed to Instagram Stories. They talk about what this change means for marketers and how you can stay on top of this shift.

This week on The Layover Live we're celebrating our first birthday! To celebrate, we're mixing things up a bit and coming to you from the Dave Ramsey EntreLeadership event in Phoenix, AZ. Since we're at an EntreLeadership event, no better guest than the VP of EntreLeadership for Ramsey Solutions, Sarah Sloyan. Sarah and Jason discuss what time-starved DMOs can do to manage their time, how DMOs can...

This week on The Layover Live, Erin McNamara's attempt to take over for Jason is thwarted. Aside from overthrowing host positions, Erin and Jason talk about how to identify areas of opportunity for SEO. Additionally they discuss why ranking #1 on Google isn't all that it's cracked up to be.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. They also discuss mistakes the Paid Media team has seen and how DMOs can avoid these pitfalls.

This week on The Layover Live we're all sorts of excited about sitelinks! Jason Swick, VP of Digital Marketing, is joined by Director of Business Intelligence, Paul McLeod, who calms down just long enough to talk about Google's changes to sitelinks and what that means to DMOs. Paul also discusses the new State of SEO report which is now available to all DMOs.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by J̶e̶n̶n̶y̶ Michele Barnes, CRO Analyst. Jason and Michele discuss and article from Webiquity about four ways to use personalization in digital marketing. They discuss pitfalls of personalization and what DMOs can do to make their marketing even more effective.