The Layover Live

This week on The Layover Live Jason Swick is joined by Grant Stoltz to talk about TikTok. Jason and Grant discuss this ever-growing platform along with some of the new features available to advertisers who are interested in using TikTok as an ad platform.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an important aspect of SEO - link building. Grant and Jason talk through several strategies presented in a recent article from Search Engine Journal and share which are the most attainable methods for marketers.

This week on The Layover Live Jason is joined by Grant Stoltz to discuss a recent article from Convince and Convert around 8 content trends for 2020. Jason and Grant review these trends and talk about which trends will be the most effective for your marketing efforts in 2020.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent announcement from TripAdvisor around their TripAdvisor Connect platform, allowing users to buy co-branded ads from TripAdvisor on Instagram and Facebook.

This week on The Layover Live, Jason Swick is joined once again by Grant Stoltz to discuss how to take your Facebook Ads from invisible to remarkable. Grant and Jason discuss the ways marketers can leverage Facebook's variety of ad types and placements in order to hit their marketing goals.

This week on The Layover Live, Grant takes over as host and is joined by Marketing Automation Specialist, Christopher Rolls to discuss an article around email templates for events. Grant and Christopher discuss some quick wins you can make with your emails and how you can leverage marketing automation tools to ensure your event has a great turnout.

This week on The Layover Live Jason Swick is joined by Grant Stoltz to discuss why marketing everywhere and spreading yourself too thin, might not be the best strategy. Grant and Jason also discuss marketing strategies to help decide where and when to place your marketing collateral.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an article from Marketingland about common mistakes marketers make with their metrics. Jason and Grant discuss was to avoid these common pitfalls and how to properly measure success.

This week on The Layover Live, Jason is joined once again by Grant Stoltz to discuss the often visited, but rarely talked about website Reddit. Grant and Jason discuss what exactly Reddit is and how marketers can benefit from doing research on Reddit and what the pitfalls of posting to the site may be.

This week on The Layover Live we talk about cookies, but not the kind you can eat. Jason is joined by Grant Stoltz to discuss an article from AdAge discussing Google cautioning that blocking cookies can cause more harm than good. Jason and Grant also talk about what marketers need to be aware of due to these changes to cookie tracking.

This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent change to Google Analytics, allowing users to combine their app and website data under one view. Grant and Jason talk about this change and what this means for marketers who are working with an app and a website.

This week on The Layover Live Jason is joined by Erin McNamara to discuss a recent article from SparkToro that more than 50% of Google searches are "zero-click" searches. Jason and Erin discuss what exactly a zero click search is along with what DMOs can do  to stay ahead of the changing search landscape.

This week on The Layover Live, we're talking maps of all shapes and sizes. Jason and Grant talk about some new changes announced to Google Maps and how Google is bringing AR to the masses. They also discuss some how destinations can make sure they're ready for these new features. 

This week on The Layover Live Jason is joined once again by Grant Stoltz to talk content distribution. Jason and Grant discuss an article from the Content Marketing Institute about how to pick the right kind of placement for your content. Jason and Grant also talk about setting goals for your content marketing initiatives. 

This week on The Layover Live Jason is joined by Amber Gallegos to talk content. Amber and Jason discuss the concept of content splintering and how DMOs can use this idea to make multiple pieces of content from a single theme.

This week on the Layover Live, Jason and Christopher talk about a recent article from Content Marketing Strategy Magazine on how AI and automation are changing content marketing. The duo also discusses how AI and automation can help DMOs to be more efficient and strategic in reaching their desired audiences.

This week on The Layover Live we're talking about popups. More importantly, why some popups are good and others, well...aren't. Jason is joined by Hannah Mullenbach to discuss a recent article from the Nielsen Norman Group around how popups should be used on a website and what to do to make sure they don't cause a bad user experience.

This week on The Layover Live we talk social ads and learn that Grant doesn't have a future as a Jeopardy contestant. Jason is joined by Strategic Analyst Grant Stoltz to discuss how the social ad landscape has changed and what marketers need to do in order to adapt to this changing platform.

This week we celebrate GDPR's first birthday! Jason is joined by Sandee Jordan to discuss an article from Act-On that takes a look back on what has happened in the first year in since GDPR has been enacted. They also discuss what DMOs can do to make sure they're still in compliance with the rules of GDPR.

How's that for alliteration? On this episode of The Layover Live, Jason returns to his rightful spot as host and is joined by Shanda Maloney to discuss the importance of social media scheduling and how DMOs can plan their social content effectively. Plus we give some tips on how to determine what content to post on what platform.

This week on The Layover Live we're talking about a bugs! No, not that kind of bug, we're talking about a recent bug discovered in Google's web crawler. Paul McLeod joins Grant Stoltz to discuss what this recently discovered bug means and how it affects destination marketers' websites. 

This week on The Layover Live, Grant Stoltz is in the host seat and is joined by Amber Gallegos to answer the common question of "How long should my content be?" Amber and Grant discuss an article from Marketing Muse to clear up whether you should be focusing on content quality or quantity.

This week on The Layover Live we're coming to you live from Simpleview Summit! In this very special Summit edition of the Layover Live, we're mixing things up and bringing two panelists onto the show, Katie Cook from Visit Austin and Marissa Willman from Greater Palm Springs CVB. Katie and Marissa discuss some of the biggest trends happening in digital marketing and give real world examples of how...

This week on The Layover Live we're mixing things up a bit! Grant Stoltz takes the reins as host and is joined by VP of Marketing, Cara Frank, to talk about the quickly approaching Simpleview Summit. Cara and Grant talk about what first timers and Summit veterans alike can expect this year, along with any tips or tricks to make the most of your time in Phoenix.

This week on The Layover Live we're talking about robots...but not the kind you're thinking of. Director of Business Intelligence, Paul McLeod, stops by to talk about bot traffic on DMO websites and how to properly handle them when examining your website's analytics.