The Layover Live

Brian Bossuyt, Executive Vice President & CMO at Pocono Mountains Visitors Bureau  joins Jason this week on The Layover Live Jason Swick to talk about the all new Pocono Television Network, a 24/7 television network dedicated to all things Pocono Mountains. Brian and Jason discuss the origins of the Pocono Television Network, how they're measuring success with this new endeavor, and how t...

Our very own Grant Stoltz joins Jason on The Layover Live this week to talk metrics, KPIs, and dashboards. Jason and Grant discuss why now may be the perfect time to revisit your old KPIs and metrics, how to select what your news KPIs should be, and what even a KPI is. Jason and Grant also talk about how you can use your newly created KPIs to their fullest, how to properly display your progress to...

Our very own paid media expert, Ben Holman, joins Jason on The Layover Live this week to talk about what’s ahead in 2021 for the world of paid media. Ben and Jason discuss how data privacy is changing this year and how the recent iOS updates can affect your paid media efforts. They also talk about the recent trends destination marketers should be taking advantage of with their paid media. Plus the...

Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 and how destination marketers can take advantage of the new functionality. They also discuss how DMOs can prepare to start using this new platform and where you can learn more about Google Analytics 4...

Our very own Eric Rankin joins Jason on The Layover Live this week to talk about the ever-changing world of data privacy. Eric and Jason talk about new data privacy laws and policies that were put in place last year and what destination marketers need to know to stay out of trouble. They also discuss the death of the 3rd party cookie and demystify acronyms you have have heard like IDFA or AAID. An...

Evan Trevers from Google and our very own Aaron Nissen join Jason on The Layover Live this week to start the new year off right! Jason, Aaron, and Evan, discuss what lies ahead in 2021 for DMOs and what they should be preparing for. They also discuss the new Travel Insights Hub from Google and how marketers can leverage the information that it provides. Finally, Evan and Aaron share some advice DM...

Our very own Tracy LeGault joins Jason this week on The Layover Live to talk  all about Google's search algorithm updates and what destination marketers need to know as these changes roll out in 2021. Jason and Tracy discuss what exactly is being changed in these upcoming algorithm updates, how destinations should be updating their websites, and Tracy shares some SEO tips and tricks to maximi...

Benny Anderson, Interim Executive Director at Visit Eau Claire, joins Jason this week on The Layover Live to talk about how Visit Eau Claire has shifted their paid media strategy throughout this year. Jason and Benny discuss what data and planning went into relaunching their paid media campaigns, how they’re measuring success, and how they have improved their marketing performance through Facebook...

Andrea Robyns, Marketing Technology Director at Experience Grand Rapids, joins Jason alongside out very own Michele Barnes, Senior CRO Analyst, to discuss content personalization and why it is more important than ever to be delivering personalized content Jason, Andrea, and Michele discuss how Experience Grand Rapids has pivoted their content strategy throughout this year, how they've implemented...

Erin Francis Cummings, President and CEO of Destination Analysts, and our very own Digital Strategist, Katie Cook, join Jason this week on The Layover Live to discuss the recent research Destination Analysts has published around fall and holiday travel trends for 2020. Erin, Katie and Jason discuss what travel sentiment for this fall and holiday season looks like, how travel demand and website tra...

Melissa Gogel, Vice President of Marketing, Tourism and Communications with Visit Phoenix joins Jason this week to talk about the approach Visit Phoenix has taken to start turning their paid media campaigns back on. Jason and Melissa talk about what data and research Visit Phoenix has used throughout this year to guide their strategy, how they’re measuring success from their campaigns, and how oth...

This week on The Layover Live we’re doing something a little different... We went back to the vault and pulled together some of the best pieces of advice from your fellow marketers have shared over the last several months of the pandemic. We have had the privilege of hosting some of the top leaders of the industry on the show and one thing we have consistently asked our guests is “what advice do y...

Heather Walter, Marketing Director of Visit Bucks County, joins Jason this week on The Layover Live to talk about local storytelling. Jason and Heather discuss Visit Bucks County's blog and podcast "From the Locals", how it came to be, what the strategy behind it is, and how they're measuring success from it. Heather and Jason also discuss how DMOs can get involved with podcasts and how to share t...

Laura Holmberg, Vice President, Marketing and Industry Communications with the U.S. Travel Association joins Jason this week on The Layover Live to talk about the recently launched "Let's Go There" campaign. Jason and Laura discuss the origins of this campaign, what data the U.S. Travel Association is looking at to monitor travel sentiment, plus they discuss how DMOs and other organizations can ge...

Over very own Katie Cook joins Jason this week on The Layover Live to talk about the power of audio and why audio and podcasts should be a part of your content marketing strategy. Katie and Jason discuss what types of audio marketing DMOs should consider, which DMOs out there are currently doing a great job with audio marketing, and how to get started with creating a podcast.

This week on The Layover Live, we're switching things up as your host Jason, is the one interviewed  in this week's episode! Jason sits down with our very own Grant Stoltz to discuss what data marketers should be looking at during the time of recovery, the top 5 strategies to improve your digital marketing, and what DMOs can do to be effective during times of uncertainty.

This week on The Layover Live, Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah and Visit Tybee, joins Jason to discuss all things paid media. Jason and Jeremy discuss how Visit Savannah and Visit Tybee have evolved their paid media campaigns over the last several months, what research and insights they're using, and how they're measuring success with their campaig...

Jasmyn Goodwin, Interim Vice President of Marketing & Communications with Visit Omaha, joins Jason this week to dive in to the world of creativity and storytelling. Jason and Jasmyn discuss how Visit Omaha has pivoted their marketing campaigns over the last several months and how storytelling has been an integral part of these campaigns. Jason and Jasmyn also discuss who "Bob the Bridge" is an...

Our very own Veronica Williams joins Jason this week on The Layover Live to talk all things email marketing! Jason and Veronica talk about strategies to still be engaging while sharing informational and utilitarian content through email and how to entertain and delight readers through email marketing. Veronica also shares several DMOs who are doing an excellent job with email marketing and how to...

Leroy Bridges Vice-President, Digital and Communications at Visit St Pete/Clearwater, joins Jason Swick on this week's episode of The Layover Live! Jason and Leroy discuss how Visit St Pete/Clearwater's content and social media strategy has changed throughout the pandemic, how  to share health and safety messaging, how to handle negative social media conversations, and much more.

Our very own Shanda Maloney and John Freeman join Jason this week on The Layover Live! John and Shanda discuss the destination marketing social media trends they've observed throughout the pandemic and during recovery. They also provide tips and advice on how to promote health and safety using social media, how to handle negative comments, and how to get partners  involved, invested and engag...

This week on The Layover Live, Jason is joined by Jeff Robinson, Director of Marketing at Visit Indy! Jeff and Jason discuss how Visit Indy has been approaching meeting and group sales, how they have changed their marketing throughout the pandemic and what marketing channels have been most effective for them. Jeff also shares what resources and support DMOs should be providing to meeting planners...

This week on The Layover Live, Jason is joined by Amrita Gurney, the VP of Marketing at Crowdriff where she leads a team responsible for brand, content, product marketing and demand generation. Amrita and Jason discuss how DMOs have been using UGC (user generated content) to promote health and safety throughout the recovery, how UGC can be used during local staycation campaigns, and best practices...

This week on The Layover Live, Jason is joined by Lead SEO Analyst, Erin McNamara to talk all things SEO! Jason and Erin discuss organic search trends we’re seeing right now, what content DMOs should be creating to address health and safety concerns, what areas of your site you may not have considered updating, and what changes Google is making to their search engine algorithm.

This week on The Layover Live, Jason is joined by not one, but two guests; Paul McLeod, Director of Business Intelligence, and Grant Stoltz, Strategic Analyst. Paul, Jason, and Grant join forces to discuss the all new DMO and travel data and insights that are now available through the Simpleview Client Portal. Paul and Grant explain what exactly these brand new data sets are, what some of the most...