The Layover Live

This week on the Layover Live, Director of Analytics Paul McLeod stops by to discuss Simpleview’s Insights Hub year-end round-up. Paul gives an in-depth look at DMO website traffic and the wild ride that this year has been.

Grant Stoltz, Strategic Analyst here at Simpleview stops by to discuss the ever-confusing metaverse. Jason and Grant discuss the recent announcement from Facebook that they are changing their name to “Meta” and why the name change is important. They go into some detail about what exactly the metaverse is and why destination marketers should be paying attention to this rapidly evolving technology.

Ed Harris,  CEO of Discover Lancaster  joins Jason on The Layover Live this week to talk about some new and innovative ways Discover Lancaster has been marketing their destination. Jason and Ed discuss their recent use of a vendor called Carvertise, what exactly it is, the results Discover Lancaster has seen, and why cars might be better than billboards for advertising.

Jason Holic, VP of Business Applications and Insights at Experience Kissimmee stops by to talk about the ever elusive task of showing a DMO's impact to their community and stakeholders. Jason Holic shares a tool he has created called "The Impactulator" which allows DMOs to easily calculate and share the impact they have had on their communities. The Jasons discuss the origins of The Impactulator,...

We’re continuing our deep-dive into the world of data and privacy changes this week on The Layover Live as we’re joined by Benoit Grouchko, CEO of Near EU and Global Privacy Officer, and Evan Saunders, VP Global Tourism and Hospitality at Near. Jason, Evan, and Benoit discuss what exactly mobile intelligence data is, how Near collects this data, what the recent privacy updates from Apple and Faceb...

Our very own Travis Yewell, Associate Creative Director, and Michele Barnes, Senior CRO Analyst, join Jason this week to tackle the complex world of UX. Jason, Michele, and Travis discuss what exactly UX is, how good UX can build trust with travelers, and how destination marketers can make sure they're making proper UX choices for their website.

Kim Murden, Tourism Manager for Chesapeake Convention & Visitors Bureau, joins Jason this week on The Layover Live to talk about how they've found a niche market and created the all-new Paddle the Peake campaign around it.  Jason and Kim discuss how the Paddle the Peake came to be, some of the results they've seen so far, and what the future of this campaign might look like. As always the...

This week on The Layover Live, our very own strategic analyst, Grant Stoltz, joins Jason to talk about some common mistakes you may be making with your data that can lead to poor marketing decisions. Jason and Grant discuss what exactly these mistakes look like, how direct traffic to a site may not be as it appears, and they share some aspirational and tactical advice to destination marketers.

Our very own Veronica Williams joins Jason this week on The Layover Live to talk all about upcoming privacy changes from Apple and how that might affect your email marketing. Jason and Veronica discuss what exactly is happening with some of the updates Apple recently announced, who those changes are going to affect, how these changes will affect open rates, and what destination marketers need to k...

Zeek Coleman, Senior Director of Product Marketing at Adara, joins Jason this week to talk about the impending data apocalypse and what destination marketers can do about. Jason and Zeek discuss what exactly is happening in the world of data and privacy, what the recent iOS 14.5 and macOS 12 rollouts may mean for marketers, plus Zeek shares his top tips on how you can stay on top of the ever evolv...

Leroy Bridges, Vice President, Digital & Communications at Visit St. Pete Clearwater, returns to the show to talk about everything that's happened in the last year you last saw him. Leroy and Jason talk about how SPC navigated the last half of 2020, the new Amazon Prime show that features St. Pete Clearwater, and what is in store for SPC for the remainder of 2021.

Our very own Sandee Jordan and Caroline Dawson join Jason this week on the Layover Live to talk all about how DMOs can be (and should be) marketing to the LGBTQ+ community beyond pride month. Jason, Sandee, and Caroline discuss how DMOs should communicate their destination to LGBTQ+ travelers throughout the year, they share which destinations are doing some excellent LGBTQ+ marketing, and they dis...

Uwern Jong, Editor-in-Chief of OutThere Magazine, and Rachel Covello, CEO & Publisher, of Outcoast.com, join Jason this week on The Layover Live to talk about DMOs and how they are marketing to the LGBTQ+ community. Jason, Uwern, and Rachel discuss how the LGBTQ+ community is planning travel coming out the pandemic, what DMOs need to be aware of as they are marketing to the LGBTQ+ community, h...

Gathan Borden, VP of Marketing at Visit Lex, returns to the Layover Live almost a year exactly from when he was on last. Jason and Gathan talk about what the remainder of 2020 brought to the Visit LEX team, how they navigated those challenges, and what lessons they learned. Turning towards the future, they talk about what the future of Visit LEX looks like, and Gathan shares some advice for destin...

Jordan Musall, Data Intelligence Manager for Hamilton County Tourism, joins Jason this week on The Layover Live to discuss geolocation data and how DMOs can use this valuable data source. Jordan and Jason talk about what exactly geolocation data is, how Hamilton County leveraged this data to answer previously unanswerable questions about their destination, what the Hamilton County Tourism team lea...

This week on the Layover Live, our very own Amir Muntasser, Director of CMS Development, stops by to talk about the looming search algorithm update from Google and what destination marketers need to know. Jason and Amir dive into what exactly this update entails, how PageSpeed and site performance relate to this update, how to use Google's PageSpeed Insights, and how to keep your site performing i...

Grant Stoltz joins Jason this week on The Layover Live to talk about the ever-evolving and equally complex world of FLoCs, cookies, and data privacy. Grant and Jason talk about what exactly 1st and 3rd party cookies are, what a FLoC is, and how Google's privacy sandbox plays into all of this. They also discuss how the recent changes by Apple and Google will affect destination marketers and what th...

On this international episode of The Layover Live we have not one, but two guests! Codi Bott and Caroline Dawson of Simpleview join Jason this week to talk about the ever-growing social media platform TikTok. Jason, Codi, and Caroline discuss what exactly TikTok is, why it’s just more than lip syncing and dancing videos, and how DMOs can approach using TikTok as part of their marketing initiatives...

Our very own Briley Peters joins Jason on The Layover Week to talk all about how hotel and accommodations operators have been navigating this last year. Briley and Jason discuss who has thrived during the pandemic, how hotels and accommodations trends have changed over the last year, and what we can expect as we enter recovery and begin looking towards a rebound in travel.

Bill Wishowski, Director of Operations at GoBreck.com joins Jason on The Layover Live this week to talk about how the Breckenridge Tourism Office has navigated and changed their marketing strategy throughout the last year, how they've focused on marketing fundamentals, what they've learned since reopening, and what the future of tourism in Breckenridge looks like.

Our very own Amber Gallegos joins Jason on The Layover Live this week to talk about the myths and misconceptions around evergreen content. Jason and Amber discuss what evergreen content actually is, how DMOs can keep their content fresh, and how to properly “tend your content garden.” Plus Jason and Amber walk through how to conduct a content audit and what do after you’ve completed an audit and h...

Brian Bossuyt, Executive Vice President & CMO at Pocono Mountains Visitors Bureau  joins Jason this week on The Layover Live Jason Swick to talk about the all new Pocono Television Network, a 24/7 television network dedicated to all things Pocono Mountains. Brian and Jason discuss the origins of the Pocono Television Network, how they're measuring success with this new endeavor, and how t...

Our very own Grant Stoltz joins Jason on The Layover Live this week to talk metrics, KPIs, and dashboards. Jason and Grant discuss why now may be the perfect time to revisit your old KPIs and metrics, how to select what your news KPIs should be, and what even a KPI is. Jason and Grant also talk about how you can use your newly created KPIs to their fullest, how to properly display your progress to...

Our very own paid media expert, Ben Holman, joins Jason on The Layover Live this week to talk about what’s ahead in 2021 for the world of paid media. Ben and Jason discuss how data privacy is changing this year and how the recent iOS updates can affect your paid media efforts. They also talk about the recent trends destination marketers should be taking advantage of with their paid media. Plus the...

Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 and how destination marketers can take advantage of the new functionality. They also discuss how DMOs can prepare to start using this new platform and where you can learn more about Google Analytics 4...