The Law of Relevancy

This week, we sit down with Michael Cooney, Co-Founder of WhatConverts, a leading call and lead tracking platform. Michael shares the growth journey of WhatConverts, from serving a handful of customers to becoming an essential tool for over 20,000 companies. He and Cordes dive deep into the importance of product development, the value of marketing data transparency, the challenges of staying focus...

On this episode of The Law of Relevancy, we are joined by  Jon MacDonald , founder of The Good. The Good  provides digital optimization for well-known brands including Adobe, Nike, Xerox, and more. As a recipient of the prestigious Forty Under 40 Award, Jon's journey from the dot-com boom to his latest venture is packed with invaluable insights. Tune in as we explore psychological principles, cutt...

On this episode of The Law of Relevancy, we are excited to be joined by Mickie Kennedy, the Founder and President of  eReleases !   eReleases is known as the best press release distribution service for small businesses and is celebrating 25 years in business! Mickie is a trusted authority in helping small businesses, authors, and startups enhance their visibility and credibility. Tune in to hear f...

Join us for an insightful conversation on the latest episode of The Law of Relevancy podcast, as we welcome Jonathan Baker from Punctuation! Punctuation is the leading authority on positioning, reinventing, and selling firms in the creative and digital space. With expertise in M&A strategies tailored to entrepreneurial expert firms, Jonathan offers insights into key areas such as Positioning, Stru...

Tune into our latest episode as we're joined by Nick Usborne, copywriter, trainer, and speaker. Nick is a pioneer in the craft of digital copywriting with over four decades of industry experience. He teaches writers to combine the power of Artificial Intelligence (AI) with teh human touch of Emotional Intelligence. Nick's influence is worldwide with his online courses reaching thousands of student...

We are excited to be joined by Lyda Tymiak Lindell, President & CEO of UrBestNow, on the latest episode of The Law of Relevancy. With a diverse and impressive background, Lyda has been a part of a variety of businesses, always striving to be the best in each industry. A life-changing injury caused her to pivot in her career and make a move towards functional medicine to understand the root causes...

On the latest episode of The Law of Relevancy, we are joined by Leigh Harting, Owner of 3 Daughters Brewing, and Melissa Roberts, Director of Business Development for Woodie's Wash Shack. Leigh shares her family's journey that brought them into the brewing industry, their involvement in the community, and how she's giving back to other women in business, one of whom is Melissa. Melissa is the sole...

Join us in welcoming Maria Cherjovsky, CEO of Camaraderie Foundation, on the newest episode of The Law of Relevancy! Camaraderie Foundation's mission is to provide healing for the invisible wounds of war through counseling, emotional, and spiritual support for all Military Service Members, Veterans, and their families. Maria brings over 25 years over experience in the fields of workforce developme...

Tune into the latest episode of The Law of Relevancy as we welcome Ryann Halo, the founder and CEO of Halo Consulting!  Halo Consulting is a leading growth strategy firm for small businesses. Over her 18+ year career, Ryann has founded, advised, & grown multiple companies from startup to scale. Currently, she is focused on her "Grow & Glow" method, helping female business owners empower their team...

We're very excited to be joined by the team of  Kitchenery  on the newest episode of the Law of Relevancy podcast! Join us in welcoming Akshay Bhuva, CEO; Andrew Collier, Director of Corporate Partnerships; and Paulo Cezar Lopes Sa, Business Growth and Operations Manager. Kitchenery is an innovative company develops and produces wireless technology products that make your life easier. With their i...

On this episode of The Law of Relevancy podcast, we're excited to welcome Brandon Leibowitz, the founder and operator of  SEO Optimizers ! SEO Optimizers is a digital marketing company dedicated to assisting small and medium-sized businesses in achieving top rankings on Google through search engine optimization (SEO) tactics, social media strategies, and paid ads to generate traffic and enhance th...

Join us in welcoming Deanna Shimota, CEO of  GrowthMode Marketing , on the newest episode of the Law of Relevancy podcast! GrowthMode is a team of seasoned B2B marketers with a shared love for all things marketing. They blend the art and science of marketing to align with client goals and focus on achieving the results businesses need. Tune into this episode as Deanna helps define "demand gen mark...

In the latest episode of the Law of Relevancy podcast, we're joined by Brittany Ward, Founder & CEO of The 21st Agency. With over 16 years in the industry, Brittany has driven brand growth for powerhouses like Burger King Corp, Buffalo Wild Wings, Disney, and Pampered Chef. Originally known as a marketing whisperer, Brittany's agency has evolved into a nationally recognized marketing powerhouse. T...

We are honored to have Eva M. Brown join us for this Law of Relevancy episode. Eva is a 100-year-old Holocaust survivor whose story is a testament to resilience, reinvention, and the human spirit. She made daring decisions under Nazi rule, using her wit and resourcefulness to survive against all odds. But Eva's story isn't just about survival; it's about reinvention. From a seamstress to a sought-...

We're excited to welcome Carolyn Walker, CEO & Managing Partner of  Response Marketing , to The Law of Relevancy podcast! As a branding expert, Carolyn boasts an impressive track record of working with major firms and high-profile brands. As the leader of Response Marketing, her primary focus is transforming client partners into enthusiastic advocates. Under her leadership, the agency has garnered...

Join us on The Law of Relevancy as we welcome Andrew "Andy" Wilson, President & CEO of  Quiet Professionals , LLC. As a leading provider of government and commercial defense services, Quiet Professionals specializes in a wide array of solutions to ensure mission success while emphasizing enhanced decision-making dominance in the global power landscape. Andy is a distinguished combat-decorated reti...

Join Dan Jones on this episode of the Law of Relevancy! Dan is the CEO of IT Resources , a leading provider of Technology staffing solutions. IT Resources has extensive industry/market knowledge and operates by delivering value with honesty and integrity. Dan and Cordes dive into a discussion about Dan's baseball career and how so many lessons from sports have translated to his business career. As...

Tim Love, the CEO of  Alltrust Insurance , joins us on this episode of The Law of Relevancy! A Tampa native, Tim brings more than 32 years of industry benefits experience to his work at Alltrust Insurance. Tune in to the episode as he and Cordes talk about the insurance industry, the impact of community and involvement, and supporting your employees and organizations.

ChatGPT is scary good. We're going straight to the source - welcome to this episode of The Law of Relevancy where we'll be interviewing ChatGPT! The AI language model has been trained on a vast amount of data and can respond to a wide range of questions and prompts, sounding human-like. And with the emergence of GPT-4, the chatbot is worth all the buzz. We're diving deep into who ChatGPT is, what...

Elizabeth Dvorak is the Founder and CEO of Workscapes, a full-service office dealership offering furniture, walls, flooring, architectural products, and space planning. She began her career in commercial furniture in Atlanta, GA, and six years later went on to found Workscapes. Her focus is creating spaces to work that foster learning, healing, and community. We're so excited to share her story as...

Mike DiBlasi is one of the top leaders in Commercial Real Estate in Tampa Bay. With over 15 years of experience, Mike is an established expert in the market completing nearly 650 transactions across the Bay area. He has held Vice President roles, been involved in strategic planning, property acquisitions and development projects, and has experience as a broker. And, he was a college athlete at Flo...

Peter W. Zinober is a labor & employment lawyer concentrating his practice on the defense of employment discrimination cases and on "traditional" labor management relations law. He has been practicing law since 1969. Pete believes the three most important aspects of law are professionalism, civility, and ethics. Tune in to hear stories of his journey throughout his law career.

Don Zurbrick is an owner with a history of working in the information technology and services industry through entrepreneurship, Marketing Management, Sales, and CRM. Join Don on this episode as he shares how his different roles, companies, and leadership examples have helped shaped him into who he is and shape why how he leads his team at TeamLogic IT.

Rolfe Arnhym is a Tampa institution and is the definition of what being relevant means. He currently is a leader within Vistage Florida and leads 3 groups with over 60 business leaders in total, and he received the 2021 Outstanding Business Leader award from the Tampa Bay Chamber, among a litany of major accomplishments. Listen and learn what motivates him and how he is still one of the sharpest m...

Derek Laliberte joins Cordes on this TLR episode! Derek is the founder of a Brand Engagement Agency called Disruptur. He is a former all-American athlete, a published author, and serves as Ministry Leader for Celebrate Recovery. Tune in to his episode!