The Law Firm Marketing Minute

Did you like this episode? Dislike it? We all know we need to spend money on marketing, but when is the right time to start, and what is the right amount? Check out this episode on my take when it comes to spending marketing dollars on your law firm. The post Spending Money on Marketing – LFMM 132 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In our final installment of our series on SEO vs Branding,we take a look at the importance of video, and the SEO benefits versus the branding benefits. The post SEO vs Branding: Video – LFMM 131 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Having a social media presence is becoming more and more important for law firms, but is it for SEO reasons, or branding in exposure? Listen in for our fourth installment of SEO vs Branding: Social Media. The post SEO vs Branding: Social Media – LFMM 130 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Should you blog for the sake of SEO and Google, or should you focus on blogging in a way that is best for your audience? Check our this episode where we look at SEO vs Branding when it come to writing blogs. The post SEO vs Branding: Blogging – LFMM 129 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Check out this episode to learn more about having an SEO strategy for your website, versus a Branding strategy, and why it may be important to know which is most important for your firm. The post SEO vs Branding: Website – LFMM 128 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Check out this new series from LFMM, SEO vs Branding, where we look at how to approach both strategies when it comes to internet marketing. The post SEO vs Branding: Overview – LFMM 127 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? The purpose of your website is not to “create” leads. Check out this episode to find out what we mean. And, stay tuned for a special free resource at the end. The post The Purpose of a Website – LFMM 126 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Does branding matter for lawyers? And, what exactly does it mean for lawyers to have a strong brand? Check out this episode to get an answer in just a few minutes! The post What Does “Branding” Mean for Lawyers? – LFMM 125 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? The more and more I hear speakers and internet marketing companies talk about legal marketing, the more and more they seem to bring the focus onto SEO. Check out this episode to learn why I think that this extreme focus on SEO for lawyers is ultimately doing you a disservice! The post Stop Worrying About SEO – LFMM 124 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Episode 3 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating email newsletters for your law firm. The post How to Create Easy…E-Newsletters – LFMM 123 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Episode 2 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating blogs for your law firm. The post How to Create Easy…Blogs – LFMM 122 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Episode 1 of a 3 part series on how to take easy steps to building your internet foundation. Listen in for advice on creating video for your law firm. The post How to Create Easy…Video – LFMM 121 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Listen to this episode for quick tips on how to make the right marketing decision for your firm, and stay tuned for a special announcement at the end. The post Making the Right Marketing Choices – LFMM 120 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Should you put a website chat box on your law firm website? And, how easy is it? Listen to this episode for some quick insight into the value and ease of website chat. The post Let’s Chat about “Website Chat” – LFMM 119 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Check out this episode for some quick pointers on the importance of making sure your law firm’s leads are coming form diversified sources.  As they say, don’t put all your eggs in one basket! The post Lead Diversification – LFMM 118 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? What is better, having a marketing company that does it all, or one that focuses on just a few aspects of legal marketing? Tune in get our take on the question. The post Do I Want a “One Stop Shop” Marketing Company? – LFMM 117 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In this episode we look at how online marketing, and your overall internet presence, greatly affects your offline efforts such as networking, advertising, and referrals. The post Connecting Offline and Online Marketing – LFMM 116 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In this episode, I provide a few quick pieces of advice for how to construct your marketing plan to grow your law firm in 2016. The post 2016 Marketing Plan – LFMM 115 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Many lawyers do not consider if they should start their own law firm and invest some financial capital from day one.  Check out this episode for a few quick thoughts on why it might be worthwhile to consider that just like any other business, a law firm should begin with some capital from day one. The post Starting Your Firm with Financial Capital – LFMM 114...

Did you like this episode? Dislike it? Listen to this episode to learn some of the different ways you should be measuring your law firm marketing, thus helping to determine if it is working.   The post Measure Your Marketing – LFMM 113 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Avvo is one of the leading databases of lawyers on the internet.  Listen to this episode for some quick thoughts of what you should be doing with your Avvo profile.   The post Should I Be Using Avvo? – LFMM 112 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In part three of this three part series we look at pricing of marketing services and if you should have a one stop shop for your law firm marketing.   The post How do I Pick My Marketing Company? Part 3 – LFMM 111 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In part two of this three part series we talk about how to assess Return on Investment when making your marketing decisions. The post How do I Pick My Marketing Company? Part 2 – LFMM 110 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In part one of this three part series we look at how to compare proposals of different marketing companies, and the importance of looking at quality and purpose, more than a list of services. The post How do I Pick My Marketing Company? Part 1 – LFMM 109 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Click below to check out this Podcast episode of the Law Firm Marketing Minute. The post Where Do I Start? – LFMM 108 appeared first on Spotlight Branding .