The Law Firm Marketing Minute

Did you like this episode? Dislike it? Your E – Newsletter shouldn’t just be some copy that you throw together once a month that is destined for the recipient’s junk folder. This time on the Law Firm Marketing Minute, Danny explains what your Email Newsletter should accomplish. The post What Your Email Newsletter Should Accomplish – LFMM 182 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Short answer: Yes. But if you’re interested in learning what kind of content to post, ways to make posting easier and faster, plus some image ideas, click here to see what Danny has to say. The post “Should My Law Firm Use Instagram?” – LFMM 181 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there’s another reason you could be losing even more traffic: click play to find out. The post If Your Website Isn’t Mobile-Friendly, it’s Costing You More Th...

Did you like this episode? Dislike it? Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your “lukewarm” website visitors, click to listen to […] The post How to Capture “Lukewarm” Website Visitors – LFMM 179...

Did you like this episode? Dislike it? How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They’ve turned their product into an experience. Why not do the same with your law firm? The post Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don’t want to be distracted by random phrases all over your website that don’t fit in with your content. Why try to please the SEO robots and move up from the top of […] The post Write Your Website Content For Humans, Not SEO Robots – LFM...

Did you like this episode? Dislike it? The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from […] The post How to Improve Your Avvo Rating – LFMM 176 appeare...

Did you like this episode? Dislike it? When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. The post Build Trust – LFMM 175 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Are your marketing efforts inviting the wrong type of clients to your firm? Quantity can be good in some scenarios, but you should be looking to attract clients that can pay for your services and need assistance in your area of expertise. Click to listen to Daniel go over some marketing tips to attract the right type […] The post Who Are You Inviting? – LFMM...

Did you like this episode? Dislike it? Spotlight Branding co-founder, Daniel Decker, explains how you can take a long weekend without feeling guilty that work isn’t getting done. There are systems that you can put in place so that your business can run smoothly without you being in the office. Click to listen and find out more. The post Memorial Day Weekend – LFMM 173 appeared first on Spotlight B...

Did you like this episode? Dislike it? We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying. The post Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn’t that you’re not going to find clients on social media, but when they’re in need of a lawyer, that’s where they’ll find YOU. The post What Social Media Accounts Should a Law Firm Have? – LFMM 171 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Spoiler Alert: It’s not as important as you may think. Companies that offer a “one stop shop” package that includes SEO are probably not moving your Google ranking up the list, unless you’re spending hundreds of dollars on SEO specifically. Don’t get caught up in adding keywords awkwardly on each page of your website, click […] The post How Important is it th...

Did you like this episode? Dislike it? Do you want to get more out of your email newsletter? If you’re already putting in the work to create and send it out, why not make sure it’s reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter. The post How to Reach More People With Your Email Newsletter – LFMM...

Did you like this episode? Dislike it? This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn’t!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you’re […] The post What Are You Trying to Acc...

Did you like this episode? Dislike it? Check out some reasons why video is so important to have on your website. Not only does it make you more personable, and help visitors feel like they know you, it establishes credibility. Click below to listen to the whole podcast and learn more reasons why video is essential to your law firm’s website. The post Why You Need Video on Your Law Firm Website – L...

Did you like this episode? Dislike it? In this episode, Daniel explains the difference between “branding” and “marketing”. A lot of people use these terms interchangeably, but here are some of the key differences, and why they matter for your law firm. The post Branding versus Marketing – LFMM 166 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? This time on the Law Firm Marketing Minute, Daniel explains why you need to establish your brand as an attorney. Click play to learn five reasons why your firm needs to brand itself. The post Five Reasons Why Your Brand Matters – LFMM 165 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? In this episode of the Law Firm Marketing Minute, Daniel Decker reveals why your marketing should act as a gatekeeper to your services. While you want to attract clients, some simply aren’t worth the hassle and can prevent you from establishing yourself as an expert in your field. The post Your Marketing As a Gatekeeper – LFMM 164 appeared first on Spotlight...

Did you like this episode? Dislike it? Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business. The post Get More From Your Networking by Following-Up – LFMM 163 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm’s focus is the best thing you can do. The post Don’t Be Afraid to Narrow Your Focus – LFMM 162 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Check out the newest podcast, and find out the answer to the question “What is “Top of Mind Awareness?” Once we’ve answered that, keep listening to find out why this idea is so important for lawyers. The post What is “Top of Mind Awareness?” – LFMM 161 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Take just a couple minutes and listen to our latest podcast, on the Commodification of the Legal Industry. In a world where everything is becoming do-it-yourself and people can get legal advice on the internet, learn how to stand out and make yourself an expert in your field. The post The Commodification of the Legal Industry – LFMM 160 appeared first on Spot...

Did you like this episode? Dislike it? Check out our latest podcast episode to see if you should use Google AdWords to promote your law firm. The post Should I use Google AdWords? – LFMM 159 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Tune in to this episode of LFMM to understand the value of testimonials on your law firm website.   The post Including Testimonials on Your Law Firm Website – LFMM 158 appeared first on Spotlight Branding .