The Law Firm Marketing Minute

Did you like this episode? Dislike it? Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary Vaynerchuk about content marketing, and we're sharing that conversation with you!

Did you like this episode? Dislike it? We are excited to announce the launch of Spotlight Insider! This new, giant media section of our website is designed to be a resource for you to get marketing and business development tips and inspiration every day of the week. Listen to this week's episode to learn all about it, and head on over to www.spotlightinsider.com to check it out!

Did you like this episode? Dislike it? The future of marketing IS content, and video is leading the way. This week, we're looking at how much opportunity lies in front of you with platforms like TikTok, Instagram Reels, and YouTube Shorts.

Did you like this episode? Dislike it? Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week's episode!

Did you like this episode? Dislike it? Is your content evergreen? Can you go back to it months, even years, later and still get value from it? If not, it's time to re-examine your content strategy.

Did you like this episode? Dislike it? The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm!

Did you like this episode? Dislike it? This week, we're reiterating just how important podcasting can be for your marketing strategy in 2022. We provide stats and some common sense advice to show you why, if you haven't yet, you need to start a podcast for your business!

Did you like this episode? Dislike it? It's episode #400! Starting off 2022, we're going to focus a lot on mental health, and this episode looks at the idea of contentment and having that as your baseline as you pursue the goals and dreams you set for yourself. What do you think?

Did you like this episode? Dislike it? We're closing out 2021 with gratitude and looking forward to some BIG things at Spotlight Branding in 2022. Don't miss these announcements!

Did you like this episode? Dislike it? What's your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the starting point for everything in your business and career, and should ultimately shape your marketing message!

Did you like this episode? Dislike it? There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails.

Did you like this episode? Dislike it? For the purposes of this week's discussion, it's okay if you're working 60-70 hours a week on your firm. Just make sure those extra hours are spent doing things you actually enjoy. Most of the time, however, you're only working those extra hours because you're manually doing processes than can otherwise be automated. We discuss the im...

Did you like this episode? Dislike it? Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we're sharing a mindset change we made and how you can apply it to your business to hopefully help you out. Got a mindset switch that worked for you? Share it with us!

Did you like this episode? Dislike it? For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn't mean there aren't things you can be doing to improve your firm! In this week's episode, we highlight a few key areas to address with your firm in order to start 2022 off on the right foot!

Did you like this episode? Dislike it?  If you're using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their fullest potential. In this week's Law Firm Marketing Minute, we cover several potential functions and integrations that you may not be utilizing that can save you time and money!

Did you like this episode? Dislike it?  ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week&a...

Did you like this episode? Dislike it?  Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what - those emails are full of lies, and we debunk their claims on this week's episode.

Did you like this episode? Dislike it? We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not enough to market just to generate leads. You need to continue marketing to your prospects during and after they make their buying decision. Check out this week's episode to see what we mean, and stick around to find out abou...

Did you like this episode? Dislike it? A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman takes over to provide some tips on how your receptionist can create a great experience for people calling your firm.

Did you like this episode? Dislike it? This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think!

Did you like this episode? Dislike it? Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that's where you find yourself, the best thing you can do is just take some time to explore what's out there and see where other people that have been in your shoes ended up. There are countless possibilities, you just need to s...

Did you like this episode? Dislike it? Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each.

Did you like this episode? Dislike it? Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. 

Did you like this episode? Dislike it? We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration.