The Law Firm Marketing Minute

Did you like this episode? Dislike it? In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do that without compromising integrity and still provide value to your audience? We discuss it in this week's episode.

Did you like this episode? Dislike it? LFMM Live is back! When is the right time to post social media content? Does it really matter for small firms like yours? We discuss this and more on this live Law Firm Marketing Minute!

Did you like this episode? Dislike it? Having your team constantly come to your door with questions can be a huge distraction and cause you to waste more time than you need. This week we talk about the importance of a good meeting structure with your team and how you can make it happen.

Did you like this episode? Dislike it? In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things!

Did you like this episode? Dislike it? This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place?

Did you like this episode? Dislike it? Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think.

Did you like this episode? Dislike it? This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face.

Did you like this episode? Dislike it? We use the term "evergreen content" a lot, but what does it really mean and what benefits can it provide you? Our Thursday live stream has all the answers! Remember - you can tune in live every Thursday at 8:30am eastern on our Facebook, Twitter, and YouTube channels to catch the episode as we record!

Did you like this episode? Dislike it? Fresh off Podfest 2022 in Orlando, we share what we learned and talk about why it's so important to seek out opportunities to learn and grow. 

Did you like this episode? Dislike it? In this extra-long episode from our Thursday live stream, we break down our brand new Legal Marketing Trends Report and share the biggest highlights that we found. Want your own copy? Go to www.spotlightbranding.com/trends22

Did you like this episode? Dislike it? Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better. 

Did you like this episode? Dislike it? Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy. 

Did you like this episode? Dislike it? If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm.

Did you like this episode? Dislike it? Our Thursday live stream rolls on as we discuss the benefits of embracing tech in your law firm!

Did you like this episode? Dislike it? People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter, LinkedIn, and YouTube channels, with the recording going up as a bonus Law Firm Marketing Minute soon after. On today's episode, we're talking about how to make your firm more inclusive for your employees.

Did you like this episode? Dislike it? Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode!

Did you like this episode? Dislike it? Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you.

Did you like this episode? Dislike it? Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode.

Did you like this episode? Dislike it? While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode!

Did you like this episode? Dislike it? Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode!

Did you like this episode? Dislike it? We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we walked away just as inspired as our winner! 

Did you like this episode? Dislike it? If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode!

Did you like this episode? Dislike it? You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK!

Did you like this episode? Dislike it? This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it.