The Law Firm Brand Builders Podcast

Before you walk into your annual marketing plan, know your numbers. This clip covers the five things firms should bring to the table: signed cases by source, average case value, real intake metrics, operational changes, and true capacity.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether...

PMP's VP of Advertising Services, Haley Weigle, breaks down what changed when ChatGPT reversed its ban on legal marketing, why these ads behave more like paid search than social, and where in the funnel firms are actually reaching potential clients.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the countr...

In this episode of The Law Firm Brand Builders Podcast, Lindsay Lucas, VP of Growth, and Haley Weigle, VP of Advertising Services at PMP Marketing Group come together to unpack ChatGPT's reversal on legal marketing, what these new ads look like in the wild, and the five things every firm should bring to their annual planning meeting.  PMP Marketing Group is a trusted partner to law firms nationwid...

Michelle Prince breaks down the assumption she hears most often from mass tort attorneys: that every lien resolution vendor offers the same level of service. She explains what actually separates a strong partner from a mediocre one, and shares the one thing every firm can do tomorrow to speed up settlements.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more tha...

Before founding LitPRO, Michelle Prince practiced law in North Carolina and spent years on the vendor side of mass torts. She explains how a decade-old plan to modernize an outdated healthcare lien resolution industry, paired with a genuine commitment to client service, led her and her co-founders to build LitPRO from the ground up, starting with some of the most complex asbestos litigation in the...

Al Ludwig sits down with Michelle Prince, Founder and CEO of LitPRO, to discuss healthcare lien resolution in mass tort litigation.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a spe...

Seth breaks down the biggest blind spot he finds when he starts working with a new firm: attribution. He explains why tracking where cases actually come from, and training intake to ask the right questions, changes everything about a firm’s marketing strategy.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across...

Seth explains why he places intake under marketing instead of operations. He walks through how listening to real client calls sharpens messaging, informs website content, and helps marketers understand which leads are actually worth chasing.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Wheth...

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with legal intake and sales consultant, Seth Alcozer from Legal Logistics Consulting to discuss intake structure, sales process, and attribution for law firms.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether you...

Tim Semelroth shares the wildest case of his 28 year career, a fistfight on an Iowa farm that ended in a shooting, a deposition inside a prison, and an opposing witness who tried to fight him across the table.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com   🔗 Watch more episodes here: thelawfirmbrandbuilders.com   ✔ Follow us:   https://www.linkedin.com/showcase/law-firm-brand-builders/...

Tim Semelroth explains why he approaches the courtroom like a classroom, not a sales pitch, and how teaching at trucking CLEs across the country turned him into the go to referral for truck wreck cases, even though he is the only lawyer in the room from Iowa.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com   🔗 Watch more episodes here: thelawfirmbrandbuilders.com   ✔ Follow us:   https://...

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Tim Semelroth, Partner at RSH Legal, to discuss how a background in teaching, a childhood love of the Boy Scouts, and a disciplined referral strategy built one of the strongest brands in the state.  PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm mark...

While competitors killed their ad budgets during COVID, Mike's dad told him to do the opposite. DM Injury Law held (and grew) its spend, scooped up TV inventory at a fraction of the price, and came out of the pandemic with more market share than ever, a real time case study in playing offense while everyone else panics PMP Marketing Group is a trusted partner to law firms nationwide and has manage...

Mike retells the story his TV executive dad told him as a kid: two furniture stores sold the same product, but only the one with a consistent brand (and a mascot dog named Ruggles) survived. The other went dark and back on the air over and over, and went out of business. A simple, sticky lesson on why consistency beats cleverness in advertising, and why the wheelbarrow of cash is the price of buil...

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Michael DiPasquale, founding partner of DM Injury Law (formerly DiPasquale Moore), to discuss the rebrand that reshaped his firm's identity, why “Mike's Got This” became stickier than his own last name, the real cost and payoff of building a local celebrity brand, and where he sees law firm consolidation and private e...

Think referral marketing is expensive? Think again. Cassidy explains why the real investment isn't dollars, it's time. She shares why attorney marketing is one of the cheapest acquisition channels, why client referrals begin at intake, and how creating an exceptional client experience leads to referrals without constantly asking for them. PMP Marketing Group is a trusted partner to law firms natio...

Most firms hope referrals happen. Cassidy Lewis explains how to build a repeatable attorney referral system instead. She breaks down Cooper Hurley's "Next Four" strategy, quarterly touchpoints, gifting, follow-up, and why referrals thrive when they're supported by systems—not luck. PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm m...

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, to discuss how law firms can build predictable referral systems, strengthen attorney and client relationships, measure what actually matters, and create marketing strategies that drive long-term growth. They also dive into the debate over broadcas...

Personal injury marketing doesn't follow a normal ROI timeline. This clip breaks down a real campaign where months of aggressive spend with no measurable return were followed by two case wins large enough to justify the entire investment, a reminder that in PI marketing, success has to be judged over the long term, not month to month.  PMP Marketing Group is a trusted partner to law firms nationwi...

In a crowded legal marketing landscape, personality-driven content is proving more effective than polish. This clip explores how one attorney's unconventional, personality-led content strategy generated massive organic reach, and what it reveals about the growing overlap between authentic content and paid ad performance in legal marketing.  🎯 Learn more about PMP Marketing Group: www.pmpmg.com  ...

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Fransisco Wiles, Webris paid media director who runs Meta and Google ad campaigns for law firms across the country. Together they unpack why most firms simply don't film enough content, and why the ones willing to test rapidly, rather than chase polished production, consistently win.  PMP Marketing Group is a trusted...

Most firms focus on getting the phone to ring, but what happens after that matters just as much. Learn how strategic videos can answer objections, strengthen your intake process, and help convert more potential clients into signed cases. PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether yo...

Discover the emotional framework behind high-converting law firm videos. This conversation explores the three pillars of persuasive messaging— Identification, Trust, and Hope —alongside the marketing principles of Ease, Speed, and Greed , and how combining them helps turn landing page visitors into signed clients. Learn why emotion, clarity, and urgency are the key ingredients in converting prospe...

 In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Shlomo Kugler, CEO of Benchmark Commercials, to explore what separates law firm videos that simply look good from those that actually drive trust and convert clients.  Whether you're a law firm owner, legal marketer, or agency looking to improve client acquisition, this episode is packed with actionable insights on u...

Your marketing agency shouldn't work for your firm, it should work with it. The strongest results come from true partnership. PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific c...