SSDM

The Laundry Room

Business EN ↓ 15 episodes

15 year marketing veterans Nick Skislak and Michael Taylor unfold and air the industry's dirty laundry. More than typical marketing jargon, it's a candid look at the business, culture, and the occasional off-topic gem. Ready to sort through it all with us? Join us in The Laundry Room.

Author

SSDM

Category

Business

Podcast website

ssdm.co

Latest episode

Jul 15, 2025

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Episodes

Your Social Media Manager Is Probably Doing It Wrong 15.07.2025

In this punchy episode of The Laundry Room , Nick and Mike break down the overlooked fundamentals of social media etiquette. From ghost town business accounts to tone-deaf engagement, they explore why brands still struggle to play the game—and what to do instead. You'll hear stories about missed opportunities (Graco, anyone?), what social platforms are really for, and how strategy—not just con...

We Didn’t Just Lose the Client. We Also Lost the Plot. 13.06.2025

In this episode, Mike and Nick peel back the layers on one of the hardest pills to swallow in agency life: sometimes, the client doesn’t leave because of performance—they leave because you stopped paying attention. Through stories of hiring missteps, misaligned expectations, and silent quitting on both sides of the table, the guys explore how “good enough” thinking leads to real business loss. The...

You’re Not Growing – Because You’re Afraid to Lose 15.05.2025

In this episode, Nick and Mike dive headfirst into one of the hardest truths in agency life—and business at large: growth requires risk, and too many teams (and clients) get stuck in the safety of “good enough.” From long-standing client relationships that have plateaued to misaligned expectations that silently erode trust, the guys share firsthand stories and scars that reveal why clarity, commit...

Senior Living’s Marketing Wake-Up Call: They’re Savvier Than You Think 15.04.2025

The senior living industry is facing a seismic shift—and most operators are sleeping through it. In this episode, we unpack why today’s senior customers (and their adult children) are savvier, more digital, and less tolerant of outdated sales tactics than ever before. We break down the disconnect between marketing and sales, the real cost of ignoring leads, and how lack of transparency is costing...

The Biggest Lies You’ve Been Told About Marketing Success 14.03.2025

If your marketing isn’t delivering results, chances are you’re making at least one of these 10 common mistakes. In this episode of The Laundry Room Podcast , we break down the biggest pitfalls that keep businesses stuck—like inconsistent branding, overreliance on one marketing channel, ignoring customer feedback, and focusing too much on short-term gains. We also tackle why so many companies fail...

Is Your Marketing Guy Wasting Your Time? 28.02.2025

Marketing takes time—but how much time should you really give it before deciding if it’s working? In this episode of The Laundry Room Podcast , we tackle one of the biggest frustrations for business owners: how long should you invest in marketing before pulling the plug? From companies that have thrived on referrals and trade shows to those taking their first steps into digital marketing, we break...

Grow Your Business by Saying No 28.02.2025

In a world where businesses chase every opportunity, the real winners are the ones who focus. In this episode of The Laundry Room Podcast , we unpack the challenge of narrowing your niche, why saying "no" can be the best move for growth, and how defining your ideal customer leads to more profitability, better processes, and stronger client relationships. From personal stories of taking o...

How Much Should You REALLY Spend on Marketing? 27.02.2025

What happens when a business wants to grow but refuses to set a budget? In this episode of The Laundry Room Podcast , we tackle the biggest mistake clients make when working with an agency—coming in without a clear budget or goal. From navigating RFPs to understanding how top companies like Salesforce invest in marketing, we break down the real numbers behind business growth. We also discuss the p...

Are We Losing the Human Touch in Business? 27.02.2025

Has customer service become a thing of the past? In this episode of The Laundry Room Podcast , we tackle the shift in consumer expectations, how businesses have dropped the ball, and why the power of the dollar is the ultimate scorecard. From a heartwarming balloon shop experience to a frustrating restaurant disaster, we break down real-life examples of service that wins customers—and service that...

The Art of Winning New Business 02.08.2024

Join us for the thrill of winning new business! We share tips, stories, and insights on landing new accounts and building client relationships. Listen in to learn how to turn leads into loyal clients and celebrate every win. If you loved the episode, make sure to like and subscribe for more!

How Radical Transparency Will Attract and Retain Talent 05.07.2024

What makes managing talent the hardest job in the world? In this episode of The Laundry Room, we dive deep into the complex world of talent management. From attracting the right people to retaining top talent, we explore the challenges and strategies that can make or break a business. Tune in to hear insights, stories, and practical advice on how to navigate the people side of the business. 👉 Sub...

This Changed How We Look At ‘Junk Leads’ 10.06.2024

In this episode, we dive into the nitty-gritty of B2B marketing with a focus on lead nurturing. We talk about: the struggles agencies face how marketing and sales can work better together practical tips for keeping your leads warm and engaged Tune in for some real talk and actionable advice to boost your marketing game. Don’t forget to subscribe to unfold more insights and discussion!

The Client-Agency Breakup: Why They Call It Quits 03.05.2024

Does the thought of losing a major client keep you up at night? In this episode of The Laundry Room, veteran marketers Nick Skislak and Michael Taylor examine the pitfalls that lead to agencies getting fired. We'll uncover the hidden dangers of mismatched goals, poor communication, and the complacency that can creep into client relationships. Tune in to learn actionable strategies for safeguarding...

Why Sales Teams Need to Be Content Creators 10.04.2024

In our inaugural episode of The Laundry Room, hosts Nick Skislak and Michael Taylor, with a combined 30 years of marketing experience, air the dirty laundry of sales and marketing. From making your sales team's personal brand shine to understanding the shift in consumer behavior, this episode is a goldmine of insights. Your spot in The Laundry Room is reserved.👉 Subscribe at https://bit.ly/3Jc8zU...

Introducing: The Laundry Room 01.04.2024

Introducing The Laundry Room, the podcast that airs the dirty laundry of marketing and sales, premiering Friday, April 5th. Agency veterans Nick Skislak and Michael Taylor cut through the noise, ditching jargon and buzzwords for real talk. Get ready for unfiltered insights, candid discussions, and hard-earned wisdom from 15 years of wins and losses in the industry. Tune in to learn, grow, and tran...

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