The Landscaper's Guide to Modern Sales & Marketing

What does it take to juggle a multimillion-dollar snow and landscape business with a podcast, nonprofit, and a commitment to fitness? In this episode of The Landscaper’s Guide, host Jack Jostes catches up with Dave Wescott of Transblue, recorded live from the SIMA Symposium in Pittsburgh. Dave opens up about how he leads in the snow and landscape industry while balancing multiple passions and resp...

What’s it like to manage a landscape project for over 15 years? 🌳 Join host Jack Jostes as he tours a stunning property in Amherst, Massachusetts, meticulously designed and maintained by Better View Landscapes.  In this episode of The Landscaper’s Guide, Jack is joined by Tory Chlanda, the owner of Better View Landscapes, who shares the secrets behind this incredible project and his 29-year journ...

Are you just growing your landscape business, or are you scaling it deliberately for long-term success? In today’s episode of The Landscaper’s Guide, host Jack Jostes dives into the crucial differences with Christeen Era, a true trailblazer in landscape finance.  Christeen is the author of Profit First for Lawn Care and Landscape Businesses and has been guiding landscape companies through financia...

In this episode of The Landscaper's Guide, host Jack Jostes sits down with Lou Seidel, Director of Business Development at AccuWeather. Discover how AccuWeather's professional services can transform your snow and landscape business by providing precise, real-time weather data to prevent issues and maximize efficiency. Lou Seidel brings over 30 years of experience at AccuWeather to the ta...

In this episode of The Landscaper's Guide, host Jack Jostes sits down with Jacob Peffer, a rising star in the commercial snow and landscape industry. At just 23 years old, Jacob has QUADRUPLED his snow sales in one year and grown his business exponentially. Discover the strategies and processes that have propelled his company to new heights. Jacob shares his journey from winning SIMA’s Alan S...

Would you consider your company culture to be “award-winning”?  In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Matt Hager, VP of Operations at Earth Development, and Cassandra Baron, Operations Support Manager. Earth Development has been named the Best Place to Work by SIMA three years in a row, and today, we’re diving into their secrets to success. Discover how Earth D...

In this episode of The Landscaper's Guide, host Jack Jostes stops by For Garden's Sake in Durham, North Carolina, to chat with owner Scott Pearce. Scott shares his journey from running a small lawn treatment business to owning a 21-acre property featuring a Garden Center, Landscape Design-build Division, and Maintenance Company. Scott dives into his unique marketing strategies, highlight...

In this episode of The Landscaper's Guide, host Jack Jostes sits down with Robert Miller, the Owner of RPM Landscape Contractor. Dive into Robert's incredible journey of personal and professional growth, revealing how a mix of intentional living and some good ol' self-care can work wonders for your business. Robert opens up about how focusing on health and fitness, including teaming...

In this episode, host Jack Jostes chats with Josh Bahler, the innovative Operations Manager and Owner of Bahler Brothers, to explore the mighty combo of core values and the potential for technology in landscaping. Discover how Josh brings values like quality, integrity, and family to life through creative methods like fun team games and epic t-shirt designs.  Wondering how tech could spice up your...

In this episode, host Jack Jostes goes solo to unveil powerful sales strategies guaranteed to boost your landscape business and close more deals right away!  Drawing from his vast experience and insights gained from working with numerous clients, Jack shares five essential sales management tips that will streamline your operations and significantly enhance your closing rates. Whether you're a...

In this episode, host Jack Jostes sits down with Ryan King from King Landscape Design, a landscape designer who's changing the game with his virtual design business. 🌍 Ryan’s journey is nothing short of inspiring, from his roots in Connecticut to creating a successful nationwide business. Jack and Ryan explore the story of how a random message from a Canadian client kickstarted Ryan’s career...

In this episode, host Jack Jostes sits down with Mike Wagner from Exbet Advising, a prominent member of the Snow and Ice Management Association (SIMA) who helped rewrite the SIMA Safety Standards documentation. Mike shares his extensive experience in the snow industry, from his beginnings as a heavy equipment mechanic to his role as a fleet manager and safety manager.  Together, they discuss the d...

In this episode, host Jack Jostes sits down with the inspiring Dujon Blondel, founder of Green Glow Gardens. Dujon shares his incredible journey from cultivating cannabis in Humboldt County to becoming a pioneer in regenerative agriculture. Discover how Dujon's unique background and personal health breakthroughs have shaped his innovative approach to landscaping and gardening. Whether you&apo...

In this episode, Jack Jostes, Jamie DuBose and Robert Felton share their takeaways from the Magnetic Marketing SuperConference in Dallas, TX. They discuss the game-changing insights and strategies for elevating your landscape business. Whether you're looking to optimize your marketing automation, identify your Hell Yes Customer, or improve team efficiency, this episode is packed with valuable...

In today’s episode, host Jack Jostes shares conversations from attending Dan Kennedy’s Magnetic Marketing SuperConference in Dallas, TX. Despite the conference being a marketing-focused event, he met some green industry business owners and the world’s fastest copywriter who shared their stories on this episode of the Landscaper’s Guide. Listen to the full episode to learn more about:  Direct Respo...

In this episode host, Jack Jostes, is joined by Ramblin Jackson client, Jack Williams from Austin Living Landscapes. Get a behind the scenes look at the transformation of a beautiful residential property in Austin, Texas, exploring innovative solutions for landscaping challenges and efficient project management.  Watch the full episode to learn:  - Unique methods for creating privacy and managing...

In today’s episode, host Jack Jostes shares his personal experiences and key takeaways from the book " You Can't Teach a Kid to Ride a Bike at a Seminar " by David H. Sandler, exploring its impact on both personal and team sales performance. This episode is a must-listen for landscape companies who are looking to refine their sales process, enhance customer interactions, and improve...

In today's episode, host Jack Jostes is joined by Donna and Kurt Kauffman from Unique Landscaping, who discuss how their horticultural expertise and business insight has propelled their company to the forefront of the landscaping industry.  Listen to the full episode to hear:  Unique Landscaping’s strategies for adapting landscaping designs to regional climates, and how they overcame extreme...

In today’s episode, Jack Jostes sits down with Cycle CPA owners Joe & Carla Policastro to discuss why accurate cash flow numbers aren't a luxury, but a necessity for landscape companies. They covered how to make critical investments in financial processes and software before scaling with staff, the art of balancing a marketing budget that fuels aggressive growth, and how to successfully p...

In this episode, host Jack Jostes is joined by Steven & Erika Johns, owners of Envisioning Green, where they discuss how they've streamlined operations while maintaining a positive work-life balance through the power of goal setting and intentional scaling. They share their firsthand experience on making the tough calls to trim services and redefine their landscape business to focus on th...

In this episode, Jack Jostes and Jessica Winkler sit down to review current marketing trends and explore technology's evolving role in digital marketing, They cover insights of Google trends, the importance of reviews on Google and their impact on search results, innovative AI applications for customer engagement, and they share exciting events and new products coming soon from Ramblin Jackso...

In this episode, host Jack Jostes is joined by Lora and Jay Archer from Green Jay Landscape Design in New York, who share their expertise on ecological landscaping and restoration. Discover how ecological landscaping can naturally curb pests, restore balance, and contribute to environmental sustainability.  Listen to the full episode to:  Learn how ecological restoration mirrors natural environmen...

In this episode, host Jack Jostes dives into the importance of values beyond financial compensation for employees in the landscape industry. He shares personal insights and stories from employees of landscape companies, shedding light on what truly matters to them, a key ingredient to creating a fulfilling workplace environment and retaining employees for years to come. In this episode, listeners...

In this episode, host Jack Jostes speaks with 3 green industry experts: Joshua Gillow from Yes Express, Mike Carey from Marmiro Stones, and Phil Bahler from Pave Tool Innovators. They discuss how landscaping companies can differentiate themselves with exceptional client experiences, better communication, and state of the art hardscape materials. Their insights can elevate your landscape company&ap...

In this episode, Jack Jostes hosts Eddy Zakes from Earth Development, an industry leader in commercial snow and landscape management known for creating a culture of integrity and continuous improvement. Earth Development has been honored with the Snow and Ice Management Association's Best Place to Work award for two consecutive years. Under Eddy Zakes's leadership since 2021, the company...