Chemistry PR and Multimedia

The Lab

Business EN ↓ 5 episodes

Diving into the vast world of public relations, communications and marketing, discussing the latest hot-button industry issues and speaking with industry professionals.

Author

Chemistry PR and Multimedia

Episodes

THE LAB | Episode 5: Planning For a Crisis Situation 12.03.2026 15:55

Chris and George Explain different strategies to prepare yourself and your organization for a crisis scenario.

THE LAB | Episode 4: What Do Journalists Want From PR Professionals? 26.02.2026 13:59

What are journalists actually looking for when you try to pitch them a story idea? George and Chris take a deep dive into that question and more on this episode of The Lab.

THE LAB | Episode 3: PR vs Marketing, What's The Difference? 16.02.2026 10:14

On this Episode of The Lab, Chris and George explain the differences between public relations and marketing and why both are important to your brands' overall communications strategy.

THE LAB | Episode 2: The Benefits of Message Mapping ft. Beth Fagan 17.12.2025 24:36

Strategic Communications expert Beth Fagan sits down with Chris Kuban and George Sells to discuss how the message mapping process clarifies a clients' main message, supercharging their campaign.

THE LAB | Episode 1: Find Your Core Message 17.12.2025 13:51

Chemistry PR & Multimedia founder and CEO Chris Kuban sits down with the agency's Director of Client Services George Sells to discuss how the process of message mapping serves as the foundation for a great communications campaign.