The Kate Show

Have you ever been presented with a sponsorship, advertising, or partnership opportunity and felt unsure how to navigate that decision? Ha, same here. At face value, sponsorship opportunities look amazing - as they should. The organization or company offering the sponsorship to you has the responsibility of "selling" that slot to you and will likely promise you all sorts of new clients if you just...

Do you want to become well-known as an interior designer, home stager, or custom workroom? Do you want to be memorable, personable, and magnetic to your target client? Do you want to inject your business with high octane, proven-to-work marketing? Yes? Me, too. What I'm about to share with you is oddly simple and, financially, so attainable. But don't let it fool you. It will do wonders for your m...

If you are trying to reach high-end clients, increase your rates, or establish your credibility, you're going to love this episode. Today on The Kate Show, I'm chatting with Ashley Uhl. She specializes in helping interior designers create amazingly simple (and simply amazing) client experiences that will help you stay organized, look professional, set expectations, and provide your clients with a...

Guys, I am seriously over-the-moon happy that Instagram is finally taking steps toward removing their most addictive and harmful feature. In today's episode of The Kate Show, I'm sharing how this change will affect your business Instagram account and what you need to do to be ready when your likes disappear.

We try to help people, right? Sometimes it just doesn't work out, despite our best intentions. In this episode of The Kate Show, I'm sharing why you might be attracting bad clients unknowingly, the red flags you should watch for when entertaining a new prospect, and how to handle them when they slip into your schedule.

Blogging is a marketing beast that scares many interior designers, home stagers, and workrooms. It requires consistent creativity, a knowledge of SEO, and at least a decent amount of writing ability. With all these things in mind, it can be easy to get overwhelmed by the idea of starting a blog, especially if you aren't sure what to say, how often to write it, or where to source your photos. More...

AirBnb is taking over the hospitality industry. These hosts are ready to make money. As designers and stagers, you are the perfect professionals who can help them maximize the aesthetics and comfortability of their spaces, which leads to more bookings and higher rates for the host, which circles back to you, greatly increasing the value of your services and the price you set on them. Today on The...

If you're on the fence about creating a team to support your business, if you still wonder whether you should be doing it all to "save money," or if you want to build a team and don't know who to hire first, you're in luck. Today on The Kate Show podcast, I am sharing the top subcontractors you should considering hiring to further your business. Plus, I'm sharing the contact info of several of the...

Tough conversations in business are unavoidable. Whether you are dealing with a disgruntled client, a wayward employee, or an off-the-rails subcontractor, you know that sometimes you just have to put your game face on and have "the talk." On today's episode of The Kate Show, my guest - a business coach for woodworkers - is sharing his simple formula for difficult conversations. His straight-forwar...

Have you ever been told that your business idea, new service offering, or passion project won't work? Unfortunately not every entrepreneur in the home industry has a support network behind them, especially if they attempt to do something that no one in their family, social circles, or industry has accepted as "normal." When you're doing something different, you'll be treated differently. Sometimes...

If you're on the fence about creating a team to support your business, if you still wonder whether you should be doing it all to "save money," or if you want to build a team and don't know who to hire first, you're in luck. Today on The Kate Show podcast, I am sharing the top subcontractors you should considering hiring to further your business. Plus, I'm sharing the contact info of several of the...

I am an achiever, a reformer, and a thinker. How do I know this? I've taken several different Ennegram tests and those results consistently appear. If you don't know what the Ennegram is, you're in for some breaking news: The Ennegram can be traced back to ancient Syria and Egypt and is a personality analysis based on a person's weakest points or the areas they need to improve. Each of the nine pe...

What does it take to become an HGTV interior designer and receive public acknowledgement from the Real Estate Staging Association as one of the most influential people in the industry? My special guest, Rachel Moriarty will tell you. I have been following Rachel for years and was completely floored when she became a customer of Socialite. I mean, can I just be a fan girl for a minute? I had the op...

Whether you're a new interior designer, home stager, or workroom owner...or you've been in business for decades, you may find a time when your business is *crickets.* No projects on the horizon, no leads coming in.... And you might start to worry. However, worry is not a good revenue generator and also tends to kill any creativity left in your brain. The decisions any of us make from this mindset...

Do you ever get the feeling you aren't doing enough to market your design, staging, or workroom business? Wouldn't it be nice to have a checklist that could tell you, in mere minutes, whether you were on track for success or dangerously close to derailing? In this episode of The Kate Show, I'm sharing an 11 question checklist to help you determine the marketing and well being of your business.

"Should I make it obvious on my website that I am a one-person business or will that discredit me?" "How can I get clients to take me seriously when I only just graduated from design school?" "How can I reference my past careers without harming the validity of my current home industry business?" These are the questions I receive from entrepreneurs in the home industry. No matter how long or short...

Video is a big deal, but it doesn't have to be a colossal undertaking. Today on The Kate Show, we're chatting with home stager Tori Toth on why she started using video in her marketing and how it has helped establish her as a home staging influencer. Tune in to hear her realistic tips and strategies for becoming confident on camera and crafting a succinct message that your viewers can't stop watch...

Here's the truth: It's the small, seemingly insignificant things that will grow your business and multiply your marketing the most. Success doesn't lie in that one big event, that one special magazine feature, that collaboration, or that TV spot. Marketing your design, staging, or workroom business right into a state of success depends on the small details, the things you do consistently, the thin...

Well, this was fun! I asked you all on social media to send me your burning questions about marketing, about growing your business, and my personal life. This episode is full of easy-to-use marketing tips and juicy details about me that you either always wondered or never wanted to know. If you don't know me yet, you'll feel like you do after hearing this episode.

As an interior designer, home stager, or workroom owner, your project portfolio is one of your greatest marketing tools. Today, I'm sharing how you can leverage your portfolio - whether it is large or small - for the biggest and best marketing impact. We will cover the big things you should always do before and after adding new project photos to your website, how to make them work for you across P...

When was the last time you gave your business marketing a check up? Much like having a physical done with your primary care provider, doing a check up on your marketing is preventative and serves to actively improve your business. Don't wait for a lack of leads or new projects before you assess your marketing, because that would be "too late" and make it harder for you to dig yourself out of that...

Do you find yourself constantly starting at ground zero when brainstorming what you should post on social media, put in your newsletter, or write about on your blog? As interior designers, home stagers, and workroom owners, you already have way too much on your schedule. Reinventing the wheel with your marketing shouldn't be one more thing that eats up your time. On this episode of The Kate Show,...

When I ask home industry business owners what their marketing goals are, I often hear the same answers: "I want more clients." "I want bigger projects." "I want to get featured by shelter magazines." However, these are dreams, not goals. A goal is something that has a step-by-step plan leading up to its front door. For example, if I said I wanted to spend two weeks in Ireland for vacation, that wo...

As an interior designer, home stager, or workroom owner, do you have a mailing list? I ask this question of my new clients often. ...And I'm often met with raised brows, followed by questions such as: "Why do I need a mailing list? I have social media followers." "What if my contacts don't want to hear from me?" "Isn't email marketing outdated? These are valid questions, and ones that need answeri...

Do you run a soft furnishings workroom? Do you struggle with marketing? I get it. After speaking with countless workroom business owners, I recognize the special challenges you likely face when it comes to marketing your business. Whether you serve residential clients, trade-only, or both, you'll find this episode of The Kate Show to be a helpful, actionable plan you can implement right away to st...