The Kate Show

Today on The Kate Show, I am speaking with the charming Rick Campos of Design Biz Survival Guide. If you've ever felt like you and your design firm needed a survival guide, well, you were right. Building a strong business and creating a lasting legacy requires a community. In this interview, Rick shares deep insights on the struggles that home professionals face over and over again, why he calls h...

Guys, SideDoor recently released the best feature ever. You can now embed your collections and products directly into your own website. SideDoor's new iFrame embed feature is so exciting to me as a marketer because it makes implementing and selling products so much easier. If you haven't at least investigated this platform yet, you need to before you get left behind. Today, I'm going over my sugge...

You have a great lead magnet on your website. But... No one is signing up for it. If this describes you, stick around. Today on The Kate Show, I'm revealing the three primary actions you need to take in order to get people to sign up for your lead magnet. You already know this, but I'll say it anyway: You can't set it and forget it. No matter how wonderful your lead magnet is, you still have to pr...

The idea of marketing your business so that you can continue to grow when you are already being pulled all over the map (mentally, creatively, financially) doesn't seem feasible. Or does it? The truth is you can trim and lighten your marketing workload by letting go of a few mindset traps that our modern business culture has built around us. If you are ready to get minimal with your marketing, thi...

The feast to famine cycle (or the many clients to no clients pattern) that is so prevalent among designers, stagers, workrooms, and organizers can easily be circumvented. Today on The Kate Show, I'm sharing two productivity routines that I use in my own business to ensure I am never marketing more or less than what I should be, regardless of how many or how few leads are coming into our pipeline....

If you are ready to refresh your social media, your content marketing, your website, and your client process with beautiful verbiage and flowy-yet-crisp designs, this episode of The Kate Show is for you. Get ready for your marketing to be completely transformed. Today, by popular demand, we are revealing a completely new marketing resource for interior designers, home stagers, professional organiz...

Curious whether your website is making even just one mistake that is preventing your business from growing? In today's episode of The Kate Show, you'll learn the answer to this question.

Have you ever wondered how you could up-level your paid client consultations? Whether you are an interior designer, home stager, professional organizer, or window treatment specialist, your consultation time is valuable. If you aren't already charging a premium rate for those consults, you'll need to after gleaning all the wisdom from today's interview.

I can't believe how much time I used to spend marketing my business. Before I ran a marketing agency, I ran a copywriting business. A failing one. Looking back, all that wasted time and money was a rite of passage. I didn't know what I didn't know, but now that I know it, I'm sharing it with all of you. I'm that weird marketer who tells you to spend LESS time on your marketing, not more. If you ar...

As an interior designer, home stager, professional organizer, or window treatment business owner, you have too many responsibilities and not enough help (or time) to keep everything moving forward. Because of this, if you're anything like me, you may have started relying on apps for, well, everything. Today I'm sharing 10 amazing and fairly new apps, plus five core apps, that you and your home ind...

You started a business and now you are questioning everything about your identity. Your skills, your talents, the value you bring to the world — everything you once believed about yourself is now held in question. And the insecurities you had previously? Well, those have likely gotten worse. If this sounds like you, you need to take a few deep breaths and listen to this episode. I'm not going to g...

Today's topic was requested by successful home stager Theresa Ceglio of We Stage Jacksonville: Home stagers get a lot of push back in this hot seller's market both from the agents and home sellers. They feel they don’t need to do anything to their listings or properties because everything is selling so quickly. I work with agents that see the value in staging and won’t take a listing if they won’t...

If you don't have a defined sales funnel for your home industry business, you'll find that marketing feels very difficult and expensive. You might even feel like nothing is working - which is not a great feeling to have! I've talked for dozens of hours on the importance of having a sales funnel, and today I'm breaking down the framework of an ideal home industry sales funnel. Consider this a templ...

Today on The Kate Show, I'm sharing a lightweight business model that has become popular with home professionals who want the flexibility of working remotely, but they don't want to offer e-design. The cool part about this consultancy business model is that you can still meet with clients in person, just as you would for a normal, on-site consultation. But unlike traditional services, you wouldn't...

Today on The Kate Show, I'm sharing five key areas in your marketing that are likely far too generic. If you are suffering from a lack of clients, despite an overall booming home industry (circa 2020 and 2021), the issue might not be external (i.e. the economy, your location, YOU). The issue could very well be that you just aren't vocalizing what you want. Today, let's put a voice behind those int...

Today on The Kate Show, I'm sharing 4 simple ways you can connect with followers. This will push you out of your comfort zone, as it should. This will help you achieve the goal of higher interaction rates on your posts, and it definitely isn't magic. It's about being a real person. It's about being yourself.

Are you stressed out because you aren't getting new clients from social media? Today's episode of The Kate Show might be one of the most enlightening episodes I've ever selected for the show. Listen to it, and you'll walk away with an entirely different perspective on what social media is actually supposed to be doing for your business.

Airbnb, VRBO, and the entire short-term rental market are BOOMING. As an interior designer, home stager, or professional organizer, there is no reason why you can't get in on this action. So if you are looking for a new niche, this might be it. Today on The Kate Show, I am interviewing two pioneers in the short-term rental entrepreneurship space, Annette and Sarah of Thanks for Visiting. This info...

As our businesses shift and grow, it is possible to outgrow your original ideal client. On today's episode of The Kate Show, I'm sharing a strategy that will help you redefine your ideal client, restructure your flagship service offering, and actually speak directly to your leads in a way that makes hiring you not just a want but a need.

In today's episode of The Kate Show, I'm teaching you how to become the home professional who knows the right people. If you've listened to Episode 153, in which I shared actual scripts for connecting with referral partners, this episode is not a repeat. Rather, it builds off the methods and strategies I shared previously, with specific positioning toward realtors and similar professionals. Busine...

Blogging is so impactful that you know your home industry business needs it, but you're wondering how you can reuse the content you've worked so long to create. Today on The Kate Show, I'm sharing easy tips for reusing your blog posts as marketing videos. Don't worry, the process is short and sweet. In fact, your biggest hurdle won't be filming the video, but having the courage to hit "record." We...

Writing blog posts for your interior design, home staging, professional organizing, or window treatment business doesn't have to become your next part-time job. In today's episode of The Kate Show, I'm sharing everything from blog post writing strategies to best practices that can directly impact your SEO and result in faster content creation.

Pinterest is quietly making changes to its platform. While they have a right to make these changes, you have a right to be aware of how they intend to use your content and how those changes will directly affect your marketing as a home industry entrepreneur. Today I'm sharing a summary of these Pinterest changes and what you can consider changing in your Pinterest activities to potentially offset...

Specificity will grow your business in the home industry. Having a signature service will grow your business. Niching down and scaling up will elevate your brand, resulting in more referrals, better marketing, and amazing collaborations. No one knows this better than today's guest, Salimah Mamdani of Fully Booked Designer. Whether you are new to the home industry or you've been running your busine...

Today on The Kate Show, I'm sharing one such tool with you: Canva. Though a fun and lighthearted tool, it can do so much more than help you create your next social media post. Whether you have the free version of Canva or you've drunk the Kool-Aid of Canva Pro (I have! No regrets.), you are going to learn something new today about how Canva can serve you better.