The Kate Show

Mind control — the moment you read those words, you likely had a negative reaction in the pit of your stomach. But here’s the funny thing about it: If you can control your own mind, you become the hero of your own story and a legacy for thousands of others, but if you try to control someone else’s mind, you are the villain in a hundred stories. The concept of mind control, or controlling what we t...

If you’ve been running a business in the home industry for more than two years, you’ve likely run into some nuanced marketing questions, such as… “Which blog post topics will resonate most with high-end clients versus the DIYers that I don’t want to attract?” “Which marketing tools do I actually need? I’d rather not be working with 15 different platforms.” “My pipeline dried up after years of gett...

Do you have a burning marketing question? Today is your day. In this episode of The Kate Show, I’m answering 10 of the most-asked questions I get from all of you. I’m covering things like, “How can I quickly get my next client?” to “How can I get more contacts on my mailing list?” as well as some hard-won marketing tips from other home professionals who’ve created their own success. This was suppo...

One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this:  “Can you create a marketing plan for me?” The short of it is, yes, I spend a lot of time doing this on private consulting calls with my Vault members. The longer version of it is… Why don’t I just pull back the curtain on my easy, six-step strategy process so you can d...

I never thought I’d be talking about robots and artificial intelligence on this podcast. But, here I go. If you’ve heard of ChatGPT-4 (for the sake of brevity, I’ll just call it ChatGPT going forward), you’ve likely also heard that some businesses are attempting to let this AI create all their marketing content. If you think that sounds amazing (and who wouldn’t?), you might also wonder if it’s to...

Are you frustrated by a lack of results in your marketing, especially when you feel like you’ve been doing everything right? Or perhaps you don’t know if you’re doing anything right but since you’re trying so many different things, one of them is bound to work…right? Not quite. Today on The Kate Show, I’m breaking down the things that you should be doing to market your business in the home industr...

If you've been struggling to get your first client or if your ultimate goal is to attract the high net worth client but all your online marketing methods are falling flat, you need to meet today's guest on The Kate Show Podcast. Self-made international entrepreneur, interior designer, and architect Nina Parvaresh pulls back the curtain on how she broke into the ultra-wealthy demographic (think: Du...

Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and cap...

"I need more website traffic," is a common statement that hits my inbox from interior designers, home stagers, and organizers who want more clients. However, many business owners aren't aware of their existing website traffic stats. This presents a problem: Unless you know where you are, you can't know where you need to go. "I look at my website analytics, but I can't make sense of them." Relatabl...

Do you ever feel like growing your business is an insurmountable task? Maybe you have young kids and no extra time. Maybe you're working out of your garage. Maybe you don't "come from money" or you have very few connections. If you are feeling discouraged or intimidated by your lofty business goals, you need to hear the wisdom shared by today's guest. Today I'm talking with Taylor Angel of Angel's...

Do overthinking, stress, and worry describe your day-to-day while running your business? Do you feel the need to clone yourself just to keep everything together? If so, today's episode of The Kate Show is for you....and for me. I'm not sure if I've ever had a podcast guest pinpoint SO WELL the exact issue that so many of us female entrepreneurs face: Overthinking, which leads to stress, which lead...

How do you market your business if you've relocated? There's nothing worse than getting to a new location and having the stress of moving and unpacking, only to realize that you have no projects lined up and not so much as a warm lead in your inbox. But there is good news! This discouraging situation is highly preventable. If you've already moved and haven't done any of the marketing preparation I...

Are you feeling uneasy about whether you are doing everything you can to market your design, staging, organizing, or window treatment business? If so, it's time to refocus. Don't let yourself get stuck in a rut, doing the same marketing tasks over and over without ensuring that one flows into the next and that you can track the appropriate results. Spoiler alert: Not every marketing activity shoul...

Today's episode of The Kate Show isn't a tutorial on how to be a great mompreneur — because I actually have no idea how to do that. Instead, I'm sharing a few of the struggles, solutions, and boundaries I've uncovered thus far in my journey. If you run a business and have kids or plan to in the near future, it's time to listen up. It's about to get real.

Have you ever wished you could hire someone to help with your interior design firm without having to spend weeks training them or months holding their hand? If so, it's time to consider skipping your next intern and jumping straight to a true, experienced professional. Today's guest on The Kate Show is easily seen as the fairy godmother of interior design businesses. She's experienced, she adapts...

If I could go back to 2014 and give myself some words of wisdom as a new business owner, I'd have a lot to say. I'd give myself a heads-up on every mistake the "older" me would make and share how the "younger" me could avoid those pitfalls. The thing is... Those experiences, especially the bad ones, brought me something incredibly valuable as an entrepreneur: Wisdom. My friend, today's episode of...

Do you use Linktree in your Instagram bio? While it's popular and seems like a great idea, Linktree is actually taking all the traffic that should be going directly to your website. This is no fault of Linktree; it's just how technology works. Rather than using a third-party tool like this to redirect your social media fans to wherever they need to go, and thus lose the website traffic, you should...

In the interior design world, delays and backorders happen, even on a regular day. Add into the mix both economic and political global upheaval — with a dash of supply chain issues — and you've got yourself a cocktail that isn't all that easy to swallow. How do you keep track of which products or materials are ordered, en route, delayed, or delivered? You might have to hire a team member for that...

"Live and learn," has been the most cliché and yet the most accurate theme of my life, and I know that I'm not alone in this. Today on The Kate Show, I'm getting personal with you and sharing some of my top regrets — and top wins — since starting my business eight and a half years ago. Why talk about my regrets? Because those who don't know their history are doomed to repeat it (another cliché tha...

As someone who runs a marketing agency, I often work with home professionals who are trying to sell a digital product. I KNOW it can be difficult, especially when you are first getting started. Unfortunately, selling digital products isn't as simple as creating a PDF and setting a price on your website. Today on The Kate Show, I'm walking you through how to create, set up, market, and sell your fi...

Does your interior design, organizing, or home staging business seem to get clients from Instagram? While we don't see this very often in my agency (nor do my colleagues in the marketing industry) we do come across the occasional home pro who gets good clients and projects from Instagram. By the way, this episode is a continuation of popular episode #164 entitled, "3 Reasons Luxury Interior Design...

Many moons ago, I had my friend and business partner Jaquilyn Edwards on the podcast to discuss our venture together. Years later, that venture is thriving (and growing our members' businesses!), plus, we are always looking to take it up a notch. Today on The Kate Show, Jaquilyn and I will be discussing blogging for the home industry in more depth than you might have heard before. While our last i...

Nearly every interior designer, stager, window specialist, and organizer has a Google Business Listing. If you don't, you need to set one up immediately. Not only does your business get placed on the map when people are looking for your specific set of services in their local area, but it's also a place to collect client reviews and share photos, events, and blog posts. Having a completely filled-...

No one is an overnight success, yet some people have had their success brewing steadily on the back burner for years before really cranking up the heat and stepping into the spotlight. Interior designer Sara Lynn Brennan is no exception. I might be biased, as my agency has had the honor of working with Sara off and on throughout the years, but I do think she is a stellar example of what you can ac...

Today on The Kate Show, I have the huge honor of introducing a new online tool created by my dear friend and confidant, Michele Williams. Her online financial dashboard tool makes it kindergarten-easy to actually understand the budgets, trends, and health reports of the money in your business. If you're like me and don't have "a head for numbers" — or you're just sick of analyzing spreadsheets and...