The Kara Report | Online Marketing Tips and Candid Business Conversations

We talk a lot about traffic, SEO hacks, and cranking out content when we’re trying to grow our online presence. But what if the goal isn’t just more content—but better content that actually connects? In this episode, I’m joined by Ryan Robinson—long-time content marketer, blogger, and co-founder of RightBlogger—for a conversation about creating standout content in the age of AI. We talk about why...

In this episode, I’m joined by Carolyn Leisure—founder of Maypop Creative Studio and website evolution expert—for a conversation about turning your site from a digital business card into your hardest-working team member. We talk about strategy, automation, trust, and how to make sure your website is pulling its weight (so you can get out of your inbox and back into your zone of genius). This episo...

We talk a lot about optimizing for SEO, launching new services, and doing all the things in our businesses. But what happens when you decide to do less, simplify your offers, and lean into what feels truly aligned—even if it means walking away from things that technically work ? In this solo episode, I’m pulling back the curtain on my brand-new website—and the five bold (and slightly scary) decisi...

Positivity isn’t just nice—it’s powerful. In this episode, I’m sharing why positivity in marketing isn’t just a feel-good tactic—it’s a data-backed, results-driven strategy. If you’ve ever felt grossed out by fear-based sales tactics or guilty about trying to "agitate pain points," my hope is that this episode will feel like a breath of fresh air. I’m walking you through the latest Pinte...

We talk a lot about growth, but what if scaling your business isn’t about adding more—but actually doing less? In this short solo episode, I’m sharing three quotes about scaling that have deeply resonated with me lately, and why I know they’re true based on my own experience. If you’ve felt overwhelmed by too many ideas, too many offers, or too much on your plate, this episode is a permission slip...

We talk a lot about blogging, consistency, and showing up online—but what if the reason your blog isn’t bringing in sales isn’t the amount of content, but how it’s structured? In this episode, I’m diving into the two most common issues that sabotage your blog’s performance—and how to tell if you’re dealing with a traffic problem or a conversion problem. If you’ve been blogging for a while and stil...

We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring? I have to be honest, in this stage of my business? Boring actually sounds pretty good to me. In this episode, I’m joined by Maggie Patterson—creator of B...

We talk a lot about strategy in business—pricing, marketing, systems—but what about the mindset stuff that quietly chips away at our growth and profits? The truth is, some of the most expensive mistakes I’ve made weren’t because of bad investments or wrong moves… they were because of imposter syndrome. You know the feeling: you hesitate to raise your prices because you’re worried people will walk...

There’s no shortage of website advice out there—but if you’ve ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts. In this episode, I’m joined by Sara Noel of BTL Copy—the internet’s mos...

There’s no shortage of marketing advice out there—but if you’ve ever felt like you’re doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works. In this episode, I’m joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions...

There are a million ways to grow your business—but what if the most powerful strategy to grow a high-impact business was actually doing less ? In this episode, I’m joined by holistic business coach Rosemary Dede, who helps high-achieving women build businesses that align with their lifestyle, values, and seasons of life. We talk about redefining success, creating intentional systems, and building...

Are you still treating your blog like it’s 2017—posting short, generic updates and wondering why your traffic isn’t budging? Or maybe you’ve been putting off blogging altogether because you’re not sure it’s still worth it in the era of AI, TikTok, and shiny new platforms. If that’s you, this episode is a must-listen. Today, I’m diving deep into what’s really working for blogging in 2025—and what o...

Are you feeling like selling your offers is harder than it used to be? Maybe your last launch didn’t hit like you thought it would, or you're noticing your audience seems more hesitant to buy. You’re not imagining it — the market has shifted, and people are being way more cautious with how they spend. But that doesn’t mean you can’t still sell well (and ethically) in this season. In this epis...

There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide. Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforc...

There are so many buzzwords in the online space, and "lead generation" is definitely one of them. Everyone says you need to grow your email list, create lead magnets, and optimize your landing pages—but how do you actually make it work? If you’ve ever launched a freebie, only to wonder “Where are the leads?”, this episode is for you! We’ll go beyond the basic advice and talk about what t...

Are you still using Pinterest like it’s 2019—and wondering why your results aren’t what they used to be? Or maybe you’ve heard that Pinterest is a great tool for traffic and sales, but every time you try, it feels like you’re just throwing pins into the void. If that sounds familiar, this episode is for you. Today, I’m breaking down exactly what’s working on Pinterest in 2025—and what’s absolutely...

Eight years in business—what a ride! I can’t believe it’s been that long, and honestly, it feels like the perfect time to reflect on everything I’ve learned. There are things I’m so glad I did early on… and then there are the things I’d 1000% do differently if I could go back. In this episode, I’m getting real about the biggest lessons from my business journey—what worked, what totally flopped, an...

Do you keep hiring virtual assistants, only for them to quit after a few months? Or maybe you’ve brought on a VA, hoping they’d magically take tasks off your plate, only to find yourself more overwhelmed than before. If that sounds familiar, this episode is for you. Today, I’m diving into the biggest mistakes business owners make when hiring and managing VAs—and what you can do to create a work en...

Do you ever feel like you've said everything there is to say in your business—like you're just repeating yourself over and over? While repetition is key in marketing, it can still start to feel a little stale. If that sounds familiar, this episode on how to find content ideas is for you. Today, I'm sharing nine ways I generate fresh content ideas—even as someone who writes a ton of...

As an online business owner, you likely know the importance of scaling your business. But what if you don’t have the budget for ads? Or even if you DO have a budget for ads, you might be wondering if there is any way to scale your business without ads (or at the very least - diversify your efforts). First, let me cut to the chase: the answer is a resounding yes! Listen, as an online marketer offer...

If you're a freelancer or a creative business owner, chances are you've thought about whether to focus on project-based work, aim for more retainer clients, or try a mix of both. Maybe you're currently doing one and wondering if the grass is greener on the other side? That's exactly what I want to dive into today. I've worked in both a retainer model vs. project-based clie...

What does it really look like to get good at marketing? Especially at the beginning of the year, many of us set lofty goals: add a new channel to our marketing, spend less time marketing, finally be consistent, or create better content. But what does that actually look like? How can we actually get better at marketing? One of the things I wanted to bring to you early this year is an interview with...

Is anyone else still in disbelief that it’s 2025? This episode is for all my nosy listeners who love a peek behind the scenes—hearing about other people's goals, reflections on the past year, and plans for the new one. If that’s your kind of tea, you’re in the right place! Last week, I posted a story on Instagram about how I create quarterly Looms for my team, and it got a lot of interest. So...

In this episode, I’m sharing practical tips that have made a huge difference in my business and could do the same for you. If you’ve ever dealt with missed deadlines, unclear requests, or slow responses, these simple tweaks will make your communication clearer, faster, and more effective. If you want to get faster responses (and BETTER responses) from your clients and team, these will help! 🎙️ In...

In this episode, I'm talking about why we need to start taking intentional breaks when it comes to marketing and content creation. I'm also sharing my recent experience with batching podcast episodes, lessons learned from observing other creators, and why giving yourself "white space" can lead to fresh ideas and renewed creativity. Whether you're managing a podcast, blog,...