The K9PT Academy Podcast: Business lessons for canine rehab therapists

Today’s episode is about the different phases of business and how this affects our outlooks and goals for the business for the quarter, year and longer. People want to grow their business but they still want to be profitable at the same time. That can’t always be the case depending on what phase we’re at in the business. So what are the four different phases of the business and how does the profit...

Today’s episode ties up with the just released episode from the Vet Rehab Podcast with Online Pet Health where I am a guest this week! We talked a lot about mindset and tied up to my upcoming presentation at the Vet Rehab Summit on November 12th. It is important for us to learn how to approach things from a mindset perspective, especially as business owners, and that is the focus of the Vet Rehab...

Today we’re going to talk about how to go from just surviving to actually thriving as a canine rehab business owner. What I've learned over time is that our business will only grow as far as we grow as a person and as a leader. The moment that we hit a plateau with our personal growth, we will hit a plateau in our business as well. That does not mean that we need to constantly have a mindset aroun...

We all have dreams and aspirations of what we want to accomplish, but how do we make that happen? Here is the thing, if it was as easy as simply setting a goal and getting it done then we all would have done it already. But what holds us back from going for what we want? The answer is not as simple as it may seem and that is what I want to discuss in this episode. Being the busiest person is not a...

When it comes to lead conversion, are you mastering the basics? From my last podcast episode, you know how to make it so people can find you. Now, we will focus on how to convert them into paying customers. Questions to ask yourself, are you collecting their phone number so you can call them back? Or are you collecting their email to enter into an email sequence that automatically nurtures them? D...

We should always focus on growing a business that is recession proof regardless of how the economy is because “The way you run your business during the easier times will determine its fate during the hard times”… with that in mind, what are the pillars of building a business that is set to succeed regardless of our economy? The five pillars for recession proofing your business are relationship-bas...

How do we help build a sustainable business where we don’t have to rely on new patients month to month? This is a question that I come across often. Turning clients into lifelong customers can have an array of benefits not only for you but for the customer as well as they can get the support that they need throughout their dog’s lifetime. Successfully having a wellness plan where customers sign up...

Today we will be talking about one of my favorite topics, selling. Yes, there is selling in healthcare, and we need to first start by changing our mindset around the word selling as selling is actually a good thing. Clinically, you can be the best canine rehab therapist in your city, but what good are your clinical skills if people are seeing you for 2-3 sessions and falling off because they feel...

What has been the top mistake I have seen canine rehab therapists make  when it comes to marketing and, most importantly, what can you do today to address that mistake? One could argue that the top mistake is not doing any marketing at all and simply relying on word-of-mouth referrals to grow our business, and they wouldn’t necessarily be wrong.  However, the biggest challenge I have see...

This episode of The K9PT Academy podcast is a special one where our host Dr. Francisco Maia is a guest on The Veterinary Rehabilitation Podcast. It’s an episode titled “Are You Charging Enough for Your Services?” and is hosted by Dr. Megan Kelly. It’s important to become comfortable talking about money, payments, and invoices as a business owner. Selling is a huge part of our everyday lives, wheth...

In today’s episode we will talk about marketing, more specifically how to understand the different types of leads that we can attract to our business. We often make the mistake of assuming that everyone who is contacting our clinic and/or inquiring about our services is coming to us with a similar perspective and understanding of what canine rehabilitation entails and how it can help them; however...

In this episode we discuss the future of marketing in Canine Rehabilitation as well as discussing what “real marketing” is. We’ll look at how canine rehabilitation clinics have dealt with marketing in the past because it’s important to understand where we’re coming from, so we know where we should be heading towards. In the past, clinics were very successful building up a network of veterinary ref...

In this episode of TheK9PT Academy podcast, Dr. Maia discusses how to create a minimalist practice without taking shortcuts. This is an interview where Dr. Maia guested on The Veterinary Rehabilitation Podcast in an episode titled “Are you charging enough for your Services?” hosted by Dr. Megan Kelly and originally taking place in 2021. Dr. Maia comes from a manual therapy and exercise-based thera...

In today’s episode of The K9PT Academy Podcast, host Dr. Francisco Maia explains what this podcast will be about, who it’s for, and to discuss business ownership and having an abundance mindset. Dr. Maia was born in Brazil and as a soccer player growing up, Francisco became very interested in human anatomy and how the body works. After obtaining his degree as a Doctor of Physical Therapist, Franci...

Welcome to the K9PT Academy Podcast: Business lessons for Business lessons for canine rehab therapists.  Teaching canine rehabilitation therapists how to start or grow their business…while avoiding burnout and enjoying life!