The K9PT Academy Podcast: Business lessons for canine rehab therapists

This week, I am taking a segment from my Marketing Bootcamp this past weekend and sharing it with you all! We’re diving into real marketing this week! Why would I need to market my business if my schedule is already full and we have a waitlist? I’ll dive into the misconception of what real marketing is and why it goes way beyond getting appointments. If you missed my marketing bootcamp, below is a...

We’re getting very close to our first ever Marketing Bootcamp THIS Saturday (April 1st)! It starts at 12pm EDT, is completely FREE and is on Zoom! Ready to take control of your marketing and find clients who are happy to pay what you’re worth? Sign up today & get marketing freebies that I use in my own clinic! The link to register and the “freebies” you’ll get are listed below! Today we’re goi...

Today we’re going to be talking about marketing & the customer cycle but before that, I have a big announcement to make! On Saturday, April 1st, we are hosting our very first Marketing Bootcamp titled how to take control of your marketing and fill your schedule with clients who are happy to pay what you are worth! Below is the link to register so join us and learn how to fuel your business wit...

Before we get into this week’s episodes, I have some exciting announcements! First, I am hosting a marketing bootcamp on April 1st at 12 pm EDT! This event will be 100% virtual! We’ll focus on how to take control of your marketing and fill your schedule with clients who are happy to pay what you are worth. Below there’s a link to join the waitlist. For the first 25 people that register (registrati...

Over the past five weeks, I’ve had five guest interviews. Four with current students of mine who are also canine rehabilitation business owners and last week with our Google extraordinaire, Kristen Smith! There’s a lot of cool things going on at the clinic and with my coaching business marketing wise and I’m very excited for what is coming down the pipeline that you will be able to get involved wi...

We have officially wrapped up our series of interviews with students that I have worked with through the years and the feedback has been great! Next week we’re going to release the “your questions answered” episode so this is your last chance to ask questions anonymously that you want the answers to! This week I sat down with Dr. Kristen Smith who is a DPT like myself but also an expert in Google!...

Today’s guest is Dr. Kelsey Jonas with Canine PT and Me in Portland Oregon. Kelsey did not expect to be a business owner but found herself in that situation if she wanted to treat patients her own way. Even talking about educating pet owners what we do, we have to be careful about how we market pet rehabilitation as not all rehab is the same. She started to learn about business while she was still...

I wanted to start this off by reminding you that I am collecting questions for a Q&A episode. This will of course only be possible with all of your input. Below, I put a link to the form to submit your questions. You can put your name or be anonymous. If you put your name, I will of course not be mentioning names during the episode. It is just for me to be able to reach out to you directly to...

One thing that I wanted to mention is that after my guest series, I want to do a special episode where I answer your questions! One favor from all of you listeners, is to submit your questions so that I am able to answer them in the episode! The link to the form to submit your answers is below! Getting into this episode now, I sat down with Sonia Lucas of Austin Canine Rehab & Wellness! She ha...

Over the next few weeks, we have a series of interviews with students of mine. It seems like sometimes we create a false belief that we cannot do this or that because we don’t understand that much about business or marketing or whatever it is that we tell ourselves. The hope is to inspire you with these interviews to see that you can do anything! This first interview is with Josh Hall of Salt Lake...

I want to start this episode off with a reminder that registration for the CRI business course that I co-teach is open and slots are filling up fast! I also will be launching my Business Accelerator course soon and would love to see all of you in it! Below I included links to both and feel free to email me with any questions. Today’s focus is around figuring out when to grow and scale your canine...

I wanted to start off with a reminder that registration for the CRI business course is open and seats are filling up fast! If you’re not aware, CRI stands for Canine Rehabilitation Institute. I am part of the faculty for that program and am looking forward to teaching everyone who joins the course! I’ve included the link to sign up at the bottom if you’re interested. I also will be opening registr...

As you evolve as a business owner you know you've been successful when you switch your thinking from the “work you have to do” towards “who will help you get that work done”, and “how that will take place”. For example, let’s talk about marketing. This is the time of the year where we all think about the goals that we want for this year, often in terms of numbers like revenue or number of sessions...

I have talked about the importance of doing annual planning ahead of 2023 quite a few times over the last month or so. We actually had our annual team meeting at TheK9PT clinic and I cannot emphasize how helpful it was to have a road map of what we want to accomplish and how we’re going to do so. Going through that with my team has also helped us set priorities of what we will be focusing on this...

As you know, I like to dedicate time to thinking and reflecting, especially around this time of year. With that, I wanted to touch on the top 5 lessons that I have learned in 2022 being a business owner in canine rehabilitation. As you know, I have a program called TheK9PT Academy where I help other business owners progress their clinic, open their own business and more. In addition to that, I als...

From the very first episode, I’ve talked a lot about 2 main terms that we are familiar with: marketing and selling. Now, I don’t think any of us would argue that there is marketing involved in canine rehabilitation, even if you rely solely on word-of-mouth or veterinary referrals, there will be some form of marketing strategy associated with it. Now, I have had more than one person ask me about se...

It doesn’t matter if you call it soccer or football, I bet you have at least heard about the FIFA World Cup that is taking place in Qatar right now. As a Brazilian, soccer is like a religion to me and the World Cup is a life changing event which only happens once every four years. In my clinic, the matches were always on the TV throughout it. Not only did I get to enjoy the games with pet parent’s...

We talk a lot about growth on our podcast, not just personal but business growth as well. Hopefully by now you understand that our business will only grow as much as we grow as individuals along this journey of business ownership. Today I wanted to talk about the concept of growth valleys within our business. Growth is not made in a linear fashion. There are peaks and valleys throughout the proces...

What are you doing right now as we finish the year to make 2023 a different and better year? How many of you have blocked off time on your schedule this month to plan for 2023? To plan for Q1 2023? If you want things to change then we also need to plan for those changes… if you are 100% satisfied with how 2022 has gone then by all means just rinse and repeat, and don’t feel the need to look for so...

On this Thanksgiving day, I am very thankful today for all of you listening to this Podcast. Something that I have not yet talked about is who should we hire first as an entrepreneur in the animal rehab field? First, we need to understand the pros and cons of each option. Then we have to understand how to risk mitigate against the cons. Most of us tend to want to hire another clinician or therapis...

I’m so amped up to talk about the top 5 reasons why canine rehab therapists stunt their growth. This list comes from years of helping out people but, most importantly, teaching at CRI, talking to folks, and paying attention to what people are doing (or not doing). For anyone who has been following or working with me for a while this will hopefully not come as a major surprise, but as I preach, it...

Today we’re going to be talking about how much you need to be charging for your services and sessions. Once we review our numbers for this year, especially going into a new year soon, we often realize that maybe we need to raise our fees as we are not charging enough, especially the way that the economy is right now with an economic downturn or even a recession. So how do you calculate how much yo...

The Vet Rehab Summit hosted by my friends at OnlinePetHealth is coming up on November 12th. I’m going to be sharing on today’s podcast a small snippet of the very first part of my talk at the Vet Rehab Summit. During that talk, we’ll dive deep into what holds us back, imposter moments and what we can do to overcome the criticism and keep moving forward. If you haven’t yet, sign up for the Vet Reha...

Today we’ll be talking about time management versus choice management. I discussed this topic this weekend with my Incubator program students during our retreat. One of the biggest struggles I have had since my daughter was born has been with time management. It’s never been something that I’ve been great at, but I used to have more available time in the day which allowed me to compensate for a le...

When we get close to the end of the year, we think and reflect on our goals to see if we are inching towards where we want to be. The best analogy is how it works during the game of football, which is played in four quarters, much like we have four quarters in a year. Teams can win, make a comeback, or lose if they don’t keep up the momentum throughout the quarters, and that is how we need to look...