The Joybrand Podcast

The visibility stage of relationship marketing will be one of your most effective, lucrative and impactful efforts that you can do for your business.  So why is it that so many business owners tend to obsess over fans, followers and likes on social media and worry more about the reach of their most recent Instagram real then nurturing key relationships?  The reason is that most people just aren't...

"I am so frustrated with social media." "No one sees my content anymore after the last algorithm change." "I'm at a loss as to how to generate more customers for our company." "Paid advertising suddenly stopped working for us." These are the types of comments I hear daily from the brilliant experts and organizations that I'm honored to serve as a growth consultant and business strategist for. Tryi...

Have you always wanted to write a book or have been walking around with a couple different book titles in you? I know that was me for many years. I wanted to share my story and be able to help other people. But for many of us, the idea of trying to get a book out the door, and published is very overwhelming, seemingly expensive and time consuming-it never really feels like the time is right.  So,...

According to the American Hospital Association, 133 million Americans suffer from at least one chronic illness. That's nearly half the population. Imagine how many of those Americans are entrepreneurs. Today, I was joined by Nikita Williams, who is a Competence & Clarity Coach, who also suffers from 2 chronic illnesses. Nikita and I chatted about what: Ways we can support employees and clients wit...

In the fast paced internet space that we live in, it feels like a different planet for a lot of people who are new to it.  Many of the companies coming to me are pretty unfamiliar with the acronyms and the terms that we use in our everyday language as internet marketers.  And I've heard more than once that the language creates a little bit of a learning curve for many people who are new to this, a...

Are webinars dead? I'm here to say that they are very much alive.  In fact, I have my own on demand webinars that I use to generate leads for my consulting business as well as my Fractional Freedom consulting certification.  And I usually end up recommending webinars for many of my clients based on the variety of different goals that a webinar can achieve.  A webinar not only makes for a fantastic...

"It was such an incredible experience. The way Laura teaches and mentors- if anybody listening has never really experienced that directly, Laura just has this calming presence. She could be talking about the most complicated thing and she makes it feel so relaxed and easy. She's a fantastic teacher and able to present things in a way that just makes you feel like oh, of course, there's that option...

I was recently in a conversation with a former client about a situation that she found herself in recently.  She really needed some support so I jumped in and provided my perspective.  And at the end of our messages back and forth, she asked me to please make a podcast episode on this exact topic. So I took her advice- I'm recording a podcast episode on how to fire people well. And what I'm going...

We have all had trolls in our life.  Negative people who have a chip on their shoulder or have something going on that maybe you don't know about.  In 20 years of entrepreneurship, I certainly have had my fair share. I've had employees steal customer lists, intellectual property, and start their own businesses. I have been attacked online, by people I didn't even know. So as somebody who is an ent...

Embrace the magic- or in the case of today's episode, Magick! Today's guest is another Fractional Freedom student of mine, Amanda (Magick) Kalman, Business Growth Strategist at Digital Scaling Solutions. In this episode, Magick and I dive into: Her extensive background in business How she has used my program to get consulting clients What she sees for her future Tune in to hear about why she goes...

"I heard about you launching the Fractional Freedom consulting incubator. Something inside  me knew that was just the next step for me in my professional trajectory, and I knew I had to be a part of it because it just felt like I would be learning so much more, doing bigger, more important things." - Amisha Shrimanker, Launch Copywriter at The Copy Crew Amisha came to my program as a launch copywr...

"​​Part of the reason why I was so attracted to the program that you offered was that I felt like you were teaching structures and frameworks that I hadn't seen in my formal education, and that I've yet to see really being talked about in the consulting space." - Rachael Yvonne Davis, Principal Consultant at United Global Enterprises, LLC. I love hearing feedback like this from my Fractional Freed...

I've had all types of guests on this podcast. Friends Colleagues  Coaches Clients The list goes on. That's why today- I am so excited to add another category to that list. Students! That's right- this is the first of many student spotlight episodes where I invite my Fractional Freedom consulting students to come on the show and talk about their experience learning from me. Today, I was joined by A...

If you're anything like me, you're hiring for your business right now. But how do you find the ideal candidate that not only will be perfect for the role you need them in, but will also fit in with the company culture? How do you know that they are everything you are looking for and more? Today, I was joined by my long time friend Veronica Romney, Dream Team Architect. Tune in to this episode to h...

It's hard sometimes for a business owner to take a step back from their business, let someone from the outside come in, and audit and implement new processes to streamline the workflow. That's what I did in my business, The Advance Women's Network. Raven Lovelock, Fractional Director of Operations at The Advance was my guest today. Raven and I talked about: The best environment for a Director of O...

Have you ever not been taken seriously as a woman in business? I'm talking, you show up to a conference and the men in the room think you are someone's assistant. No joke- this has happened to me. As I have grown my businesses, I have made it a priority to surround myself with other like minded women who get what it feels like to be looked down to. My guest today is a friend and client, Ali Brown,...

Are you teaching others something that you are extremely passionate about, but looking for ways to move into sharing what you've learned and expanding your business on a greater level? After starting as a speech language pathologist herself, Jena Castro-Casbon, CEO of The Independent Clinician, now helps speech language pathologists and occupational therapists get started and grow their very own p...

We've all heard of the idea of a case of mistaken identity.  This is when we mistake somebody or something for what they're not.  We laugh when we see little kids pull on a random shirt and say, "mommy", when that shirt sleeve doesn't belong to their mommy. We dismiss it as cute, but as we get older, sometimes that case of mistaken identity can happen with ourselves. In fact, I would propose that...

Have you ever thought about having multiple streams of revenue? What about the concept of doing just that, but stress free? And if you're thinking, "Is that even possible? How do I do that?", you're not alone  That's why I'm so excited to share with you today's guest, Brandi Mowles, Online Marketing Expert, where she shares her goals in growing her own multi-steam business revenue. Brandi and I ch...

I have had so many guests on this podcast who have left their high-paying corporate jobs to pursue their dreams of being their own boss. It's not easy. You have to figure out how to manage your new schedule while also replacing your paycheck. My guest today, Debra Boulanger, CEO & Founder of The Great Do-Over, helps women start over after life in corporate. Debra and I spoke about: The challenges...

Across the board, most assessments, articles and descriptions of entrepreneurs include risk taking as a primary characteristic.  If you're an entrepreneur, you probably think big and take risks.  And you've been rewarded for that for most of your career.  While entrepreneurs certainly have a tendency and an appetite for risk in business, there might be times where we take risks, and at times, wher...

Running a company is stressful. Add on the responsibility of being a parent and spouse, and that stress increases. Everyone has their own way of dealing with stress, but not everyone has the strength to realize that they may in fact be hurting themselves in the long run. My guest today Jessica Rhodes, Co-Owner of Interview Connections, shared her story about overcoming a major obstacle in her life...

It's always nice to have a friend as a guest on my podcast. Especially someone who has a similar offer as me. Today's podcast guest is Kristen McCall, online marketing coach and fractional CMO. Kristen and I chatted about: How her winding career path has led her to where she is today What makes someone a good consultant  The importance of knowing your worth If you are interested in becoming a cons...

There's many people out there that give lots of advice around how to survive a recession without actually having gone through it before.  But speaking from experience, in 2008/2009, I was very much in business.  And not only that, but I was running close to a million dollar photo studio operation.  At the time, I didn't realize the degree to which I was going through some really important lessons...

Hard work beats talent when talent doesn't work hard.  Without labor, nothing prospers.  Hard work betrays none. Much effort, much prosperity. These are cliches we've probably heard for many, many years, if not all of our lives. And we may have even slipped and said it to our own children. It's actually something that we need to take a little bit of a closer look at.  If we want to break through r...