The Joybrand Podcast

Maybe one of your goals is to have an unlimited-income business model. Perhaps you've even been drawn into some of the overnight success stories trending online now.  What if I told you there is a better way to create your dream lifestyle AND to do it in the easiest way possible? In this episode, I'm sharing my experience of how to build a successful online business step by step. I've personally b...

Most of us live our lives often unaware that the tension we are experiencing in our lives means that it's time to reinvent ourselves. Maybe you've found yourself in moments of discontent: scrolling social media, mindlessly eating, procrastinating. It could be a signal that it's your moment to reinvent. So what if you want to change, but feel stuck in your day to day? Maybe you're living a life bas...

If you've considered creating an online course to build a life of freedom and fulfillment with digital income, you're in good company. The online course market is estimated to generate a billion dollars of revenue  daily . Despite the booming industry, many courses fail to make their mark, so they don't sell. They get lost in a sea of content, unable to reach the people who would benefit from hear...

If you've ever been told you are "too sensitive" or felt overwhelmed by the energy in the world around you, then this episode is for you because I'm going to share how your sensitivity could be your greatest superpower!  As highly sensitive people, we just tend to feel things more deeply. We also process information more thoroughly and react more to external stimuli.  This sensitivity holds incred...

Are you a local business owner, or even an online business owner, who's been running around developing collaborations and partnerships, and wondering, is it worth it? Is this worth my time? Am I doing it the right way? Is there something that I'm missing that could make it work better?  If so, today's podcast is really going to help you.  I have helped many business owners like you.  When I had my...

As I'm recording this, a cultural phenomenon is happening in the pop culture world.  Travis Kelce and Taylor Swift are rumored to be dating- and it's taken over the internet.  I'm sure you've seen all of the memes and all of the stories. If you haven't, it probably means you're taking a break from social media right now, because it's everywhere.  So why am I bringing this up on an AI-driven market...

A lot of people have been asking the question: Is AI really going to make that big of a difference?  This is a pretty understandable question to ask, but the answer is a resounding yes.  To quote the hockey legend, Wayne Gretzky, "Skate where the puck is going to be, not where it's been." So today, we're going to talk about why we should be going all in on AI and why it's more than a trending topi...

Pop quiz: Is it better to compete on price or quality? If you said quality- you are correct. And I love this market position.  When you compete on quality and on being the best in your industry or category, you can raise your prices and become more profitable. And you tend to serve the best clients because the best clients want the best service. And I'm going to propose that when you're selling th...

For most of our existence as humans, fear has been a great thing. It's part of how our brains are wired to operate and has kept us safe for so many hundreds of years. But when entrepreneurs have to make really tough decisions, a lot of times fear comes into that decision-making process in a way that isn't beneficial. Fear can be packaged up in a lot of different ways- as ego, pride, inaction, or p...

Growing a company as an entrepreneur is a lot like climbing a mountain. You know that the view from the mountaintop is going to be awesome, but when you're climbing that mountain, you encounter a rock in the road. And you get to decide, what am I going to do with this rock? Am I going to climb over it? Am I going to let it stop me? So in today's episode, I want to talk to you about how to be flexi...

If your sales aren't where you want them to be question is, why?  And you might be assuming, well, my marketing agency is sending me bad leads. Or maybe it's just that we're not following up enough, or I've had a lot of front desk turnover.  Those are all good reasons why sales might not be where you want them to be.  But what if it's as simple as the offer?  A lot of times, that's what we find is...

What if you could turn a seemingly inactive list of people who have opted not to reply to you into a goldmine for your business? Many people assume that if they didn't buy the first time you made an offer, they're not interested.  And I have to tell you, that if I knew then what I know now, about sales follow-up, I wouldn't even be recording this video, I would be sitting on a beach somewhere sipp...

Have you ever watched a video and just felt an immediate connection to what you were viewing?  Maybe you saw a video of a local gym or spa, and thought "Wow, I would totally go there!" Today, I want to share the magical blend of video and AI, especially for local health and wellness businesses. Video is such a powerhouse in the digital realm and when combined with AI, it can dramatically increase...

For so many of us, we are bombarded all day, every day with all the things that we should be doing. How many carbs we should be eating, how many grams of protein we should be having based on the amount that we're working out, the sports that our kids should be in; the list goes on. And it can be very overwhelming.  I've been canceling subscriptions that I don't need to worry about, as the world ju...

I have a question for you.   How many times in the last month or even in the last week have you heard that AI is coming for our jobs, and that soon, machines and algorithms will make human workers obsolete?   It's a fear that's echoed in countless headlines and reports.   But is it really as grim as it sounds?  In today's episode, I'm going to share with you my observations on the real impact on A...

Today, we're addressing a topic that often gets pushed to the sidelines.  Have you ever stopped to question the accuracy of the data that you're getting back from AI tools? Or have you just trusted it because, well, it's AI? In this rapidly evolving AI world, it's so critical that we're not just implementing AI and using chat GPT, but we're doing it responsibly, because it's up to us to shape the...

Welcome to another exciting episode of the AI-Driven Marketing Podcast.  Today, I'll guide you through the fascinating and sometimes mind boggling world of artificial intelligence.   What if I told you that there was a form of intelligence that can learn at an unimaginable scale, outperforming the human brain at speed and efficiency, and has the ability to predict answers with an uncanny ability? ...

What is the difference between a website and a sales funnel?  Do you need both in your digital arsenal?  Which one is even better for your business?  These are questions that business owners ask themselves everyday. And if you are looking for the answer - it's that the rules of today, when it comes to marketing, don't apply tomorrow.  This can frustrate people who are used to things remaining the...

Today I'm going to challenge an assumption that is the cornerstone of so many marketing practices that I'm seeing online.  And this assumption, if left unchecked, could be obstructing your impact, stifling the growth of your organization, and more tragically, muffling the call of your mission.  So imagine, there's this myth circling, and it's causing organizations to undercut their potential and g...

Communication is one of the most important skills in life.  It is essential to effectively convey ideas, thoughts, and feelings both within an organization and beyond.  Good communication can help build relationships, solve problems, gain trust from others, and lead to better outcomes.  Today, I was joined by communications expert Carrie Fox, Founder and CEO of Mission Partners. Carrie and I spoke...

Welcome to a special episode of our newly renamed show, the Mission -Driven Marketing podcast.  You might be wondering why the change? Well, there's a few key reasons and they all tie back to who we are, what we do, and most importantly, who we serve.  So whether you are a marketer and entrepreneur, a nonprofit or higher education leader, or simply somebody who wants to make a positive impact, thi...

Time to debunk a myth that's been floating around for way too long.  It's this idea that if you create something valuable, be it a service, a product, or initiative, your audience will somehow discover it on their own and beat a path to your door.  Unfortunately, that's just not how it works.  Especially not in the fast paced, saturated marketplaces we find ourselves in today, as business owners a...

Adversity and hardships are a part of life. Whether it's personal struggles we go through, or the challenges that come with taking on something new, there is value in facing and overcoming them.  As the wise words of Maya Angelou have so famously stated, "You may not control all the events that happen to you, but you can decide not to be reduced by them." No matter how hard life gets, it's importa...

In today's episode, we're diving into the fascinating and increasingly important topic of ethics and marketing. As business owners and marketers, it is our responsibility to ensure that our marketing practices align with our values and social responsibility. In fact, I would propose that the general marketplace is burnt out from getting offers from people who don't prioritize ethics.  And in doing...

What if attempting to tackle every single marketing avenue is actually sabotaging your business's success, rather than propelling it forward?  Today, we're diving into the world of multi-channel marketing to debunk a common myth: that utilizing every marketing channel is always the best strategy for every business.  I find that many marketing teams are doing all the things because they feel pressu...