The Jonathan Herzog Podcast

Objections are bugs your investor / customer / employee’s / wife’s codebase. It is your job to refactor them. Reflect the thought error back to them. And help them get what they want. One of the biggest lies is “I have to talk to the team.” All objections - time, money, talk to someone - are euphemisms for “I haven’t been compelled to see the value - yet.” Today: learn how The Decision Tree Role-P...

The founders who apply to The CEO Cohort aren’t just chasing a short-term exit. They’re the most ambitious, long-term positive-sum founders who want true durable scale. That’s why we commit to the Three-Year-Plan: Your biggest Step-Function Transformations come from compound growth. We overestimate what we can get done in 30 days and underestimate what we can get done in 3 years. Without the Three...

Who is the Errol in your life? The dad you said you’d never amount to anything, who sided with the bully, or the mom who made her love conditional? The reason most founders sell and you never hear of them again - or they become some empty VC or tweeter - is because they Never learn to harness or leverage their trauma. Who is the Errol in your life? Some learn to transmute that into love and give t...

When it feels scary, gag and go. The fear is not a stop sign. That is the go signal. That feeling means you are at the exact threshold that matters. The threshold where the next step function transformation lives. Every part of the 94x SpaceX multiple is a receipt for what happens when the founder refuses to stop at the threshold. Imagine yourself after three failed rocket launches, after burning...

Feeling successful but not getting the married sex you want? What if you could have the best sex of your entire life with your life partner? This week's MVP pod reveals the alpha method for how to do just that. Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy,...

Down about your down round? The only real down round is when the founder is down. And then so down that he chooses to officially go down. Not because of capital - capital is never the constraint. Because he loses belief. In himself first. The only down round is death itself - but by then you’re already six feet down under,. Apply today to 1000x your life and venture - join the CEO Cohort at apply....

Welcome to the Podcast CEO Cohort client Igor Poteriaiko, Founder & CEO of SimplyTek, the Canadian leader in AI Transformation for P&C Insurance Carriers. Igor helps P&C insurers navigate Guidewire Cloud transformations, ensuring they deliver genuine business value rather than just a massive IT bill. Partnering with CIOs and leaders, he specializes in core modernization, delivery recov...

Welcome to the podcast, CEO Cohort client Doron! Doron Merdinger is the Founder and CEO of Doroni Aerospace, a pioneering company developing personal electric vertical takeoff and landing (eVTOL) aircraft for everyday use. A visionary entrepreneur with over 25 years of leadership across design, manufacturing, and eight-figure businesses, Doron has a proven track record of scaling operations and dr...

Welcome to the podcast, The CEO Cohort client Mark Abrams, Founder & CEO of XpFlow! Mark is a veteran technologist and entrepreneur dedicated to building the "Autonomous Enterprise." XpFLow is anAI powerhouse that replaces entire operations departments with intelligent software agents. By automating high-stakes business workflows, XPflow allows companies to scale without the overhead. Apply to...

Welcome to the Podcast, my CEO Cohort client, Leif Bowman! Founder & CEO of Allez Health, raised more than $75+ million for the world’s smallest smart sensor for glucose and lactate biomarkers. Former Dexcomm, Johnson & Johnson, Medtronic Senior Executive. Over 100 medical products brought to market. Biosensor company developing a next-generation, affordable continuous glucose monitoring (...

Welcome to the podcast, my client Philipp Zentner, Founder & CEO of LiFi - the Stripe for Crypto - raised over $50M+. Philipp Zentner is the CEO and Co-Founder of LI.FI . Philipp has built companies across diverse industries including social media, gaming, biotech, and marketplace intelligence. In 2021, he founded LI.FI to accelerate Ethereum’s multi-chain expansion by providing a unified data...

Find yourself chasing after (co)leads? Trying to close any Tier 1 Firm, Fund, or VC? Without endless diligence or negotiation cycles? The secrets are here. And yours to apply. Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or fin...

How to get past the IC? Ever felt stuck behind Investment Committees? Deals that drag on forever? And then go on to die? You're not the only one. Welcome to the Death of ICs. Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or fina...

Marriage doesn't have to be the death of your sex life. What if you could have the best married sex of your life? And be more successful and happier than you've ever been? Apply today to join the CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that t...

Ever feel like it's no longer working? Like what if it's truly over this time? It never is. It's just the beginning of your infinity. Apply today to 1000x your life and venture at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informa...

Apply today at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any...

Elon Musk told me that attitude matters more than skill. Why? Because attitude requires a brain transplant. So what are we doing to get one? Do you have a sh*tty attitude and aren't even aware of it? Come get your life and venture-changing brain transplant: Apply today at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold,...

How to save your marriage from divorce? The secret is revealed in this week's pod. Apply the high alpha principle in one domain, then apply it to every other. Then join the most valuable room in the world - The CEO Cohort - to 1000x your life, marriage, business, success, durability, and scale. Apply today to join The CEO Cohort at apply.theceocohort.com ********** This information is for educatio...

What is the secret that runs the world? Some say its money. Others say its relationships. They say "it's not what you know, it's who you know." Nonsense. This is cope. Discover the true durable secret that runs the world. And then leverage it for you. Apply today to join The CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendati...

Ever been afraid to lose it all? This pod is the answer to that nagging voice in your head. The one costing you hundreds of millions in market value through lower quality and lower velocity decisions. Apply today to join The CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financia...

Back by popular demand - Why 90% of tech sales are B2B - it's where $242.2 Trillion is. Apply today to join The CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, bu...

How to get more sex? Schedule it. And why Vibe Coding is the new High IQ Scrolling. Graduate from AI Slop and actually unlock hyperscale. Apply today to join The CEO Cohort at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for information...

Apply today at apply.theceocohort.com ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any...

How to get your enterprise customers and investors off the fence? The Mirror Principle applies. Take a look at a 1.2B CEO Cohort case study at theceocohort.com/casestudy Apply today to join The CEO Cohort and book your free private consult with Jonathan today! ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial...

They want what you have to offer. They're looking for you. They just haven't seen it yet. Unlock the full-stack of high-leverage distribution in 2026 through The CEO Cohort! Apply today to join the last 2026 CEO Cohort at theceocohort.com/joinnow ********** This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Plea...