The Joel Erway Show

It's important to realize that once we start to scale a type of lead gen, hiring a sales staff is one of the most important things to consider. We use high ticket webinars to market and attract high ticket leads for our business whether that is for service-based businesses or high end offers for coaching or consulting. That's what we use the webinars for, but we want to figure out is how do we con...

If you have been studying marketing for a while, you've probably had people tell you that you need to tell stories. What does it mean to be able to tell effective stories? It's all about knowing the importance of using metaphors. The word metaphor may or may not mean anything to you, but it is the ability to relate to complex topics with something tangible that your audience can understand. When y...

There is a time and place for marketing and sales. We're launching The Five-Day Marketing Funnel Challenge. Using the chicken and egg analogy to marketing versus sales, what do you think comes first? The chicken or the egg? Marketing or sales? A lot of people will answer marketing because marketing makes sales easy. That is not totally true. Sales comes before the marketing. You have to raise peop...

How are you going to optimize your webinars? If you have a piece of content that you are sharing with your audience, why do they need to pay attention? If you're going through your webinar and you include three, four, five pieces of content that you want to share with them, why is each piece of content important? If you're adding components to your offer, why is each component important? This soun...

When you do a sales presentation, you're always trying to sell somebody on the transformation. There are two main reasons why people buy something – they're either attracted to a pleasure or they're trying to remove a pain. Joel attended a live sales presentation where at the end, close to 70% of the room were bought. Learn five key points for your sales presentations as he does a full breakdown a...

These days, you want a guy who does exactly what he gets paid for: helping businesses like yours get customers. And the best way to do that right now is with social media advertising. Facebook, Instagram, and YouTube – you name the medium; it's Billy Gene's thing. Not only do they do it for people, they teach it. Billy Gene Is Marketing is trying to change the education system for entrepreneurs. W...

How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a mil...

Bastian Ernst is the founder of Wild Audience, a marketing company known for respect-based marketing. The concept is simple: Combine the relationship aspect of business with automation. And although the automation tactics can get a bit complex, the engagement rates alone are worth it. In this episode, Bastian shares how he's leveraging unique engagement sequences and relationship-based funnels to...

So, you've priced your information product at $997 because all the cool kids are doing it. But this episode will make you think twice about buying into the hype as Joel reveals the '$997' connection to low conversion rates — plus how to reframe your offer to grow your customer base and surge your sales. Episode Discussions: Is your ask too big? How an ask held a cold traffic webinar to one sale Bu...

What's better than a tasty sandwich? A profitable one. In this episode, Joel gives you the recipe for a Power Offer Sandwich and explains how to platter it perfectly in your webinars to increase sales and conversions for your digital product. Episode Topics Exactly where to place your power offer for max impact Where else you can use the Power Offer Sandwich The perfect model for crafting power of...

How much would you have to pay right now for 100 new leads on Facebook? One thing is certain — it's more than you'd pay on LinkedIn. 100% more. Nemo found a way to get 100 webinar registrations per day on LinkedIn —for $0. You can choose to divert your sights from LinkedIn forever, but you can't unsee those numbers. In this episode, John Nemo reveals the exact tactics and strategies behind how he'...

Have you fallen into the hero's journey trap? Chances are, yes. In fact, 90% of Joel's clients misuse this storytelling tool and have the low conversion rates to prove it. Listen in as he explains the single most common hero's journey mistake and how to optimize it for max webinar conversions. Episode Discussions: How long your intro should be (max) Optimizing your introduction for cold traffic Th...

In this short but sweet episode, Joel treats you to a mini-webinar masterclass that includes a walkthrough of common mistakes found in low converting webinars, the 3 P's that dramatically increase webinar conversions and sales, and the process he uses when reviewing all of his client's webinars, including a current client's cryptocurrency presentation. Listen for a special call to action that give...

Picture this… It's minutes before your webinar starts. You know —the one that showcases your $20K offer. You're shadowboxing to Eye of the Tiger when all the sudden your slide deck goes on strike. Is it possible to recover from a technical mishap and still crush it? Caleb O'Dowd did. In fact, he closed 30% of his audience. If that didn't impress you, he had a webinar that did over $7MM in sales in...

This special episode of Sold With Webinars introduces its first case study! Mike Schmidt and Anthony Rivera grew their webinar sales from mediocre to million-dollar-massive. What made the difference? Implementing tips and strategies learned from this here podcast. In this episode, Mike and AJ reveal the key takeaways from past Sold With Webinar episodes that helped put their course, ReviewPro Laun...

Jon Tarr wrote a $5.6 million-dollar webinar 15 minutes before go time. No gimmicks. No hype. No sleazy marketing tactics. He did it ethically and — might we add — successfully. Was it flawless? No. But that just proves how overrated perfection is. Hit the right points, say the right things, be transparent and authentic. Jon shows you how to do it all in this episode. Episode Discussions: Address...

Did you hear the news? Online learning is a multibillion dollar industry! Ok. That's not "news." But you might perk your ears to the meager 3-5% course completion rate that could be killing the back end of your funnel. This episode may not be saturated with webinar talk but it will help you course creators increase the quality and long-term profitability of your course. Dr. Carrie Rose had dedicat...

How to Get 2,525 Webinar Registrants For Under 1K w/ Josue Pena | #030 If you've never thought about using Instagram as a source of traffic for your webinars, this episode might get you to reconsider. Josue Pena used a unique strategy to get over 2,500 webinar registrants from Instagram and did it for under a grand. Now he helps other entrepreneurs leverage the power of Instagram to grow their aud...

If the term 'mini webinar'excites you, it should. Especially if you're just getting started and need to maximize your offer. This episode gives you a sneak peek at the revolutionary concept of a mini webinar and its power to potentially change the way we market and sell online. Don't miss this short but sweet solo chat where Joel shares how the mini webinar took one client from 0-$13K in less than...

Components of a traditional sales webinar can be shuffled, reframed, and restructured in every which way but essentially, the process and structures are all similar or the same. So when Joel caught wind of Dan Kuschell's non-traditional interview style webinar that generated 7 figures, he had to investigate. The interview style webinar is a product of Dan's obsession with psychology and extensive...

Webinars have been Trevor Turnbull's only source of sales since 2010. He's done hundreds of them over the years to sell his popular training programs like LinkedInfulence, a course that helps business owners and entrepreneurs leverage LinkedIn for lead gen. So, does he use live webinars or automated webinars to sell his products? Yes. In this episode, Trevor shares the strategies and systems that...

Akbar Sheikh has used webinars to make multiple 6-figures in his funnel consulting business, and he did it without spending a dime on paid traffic. Instead, he leveraged things he already had in place as a 'webinar business card.' In this episode, Akbar shares this simple yet effective business card funnel that got his own side webinar to generate 6 figures in 90 days — without paid traffic or fol...

Somebody quadrupled the business of one software company they worked with. Then 12x'd the growth of another software company they worked with. And did it with the help of leveraging over 200 partner webinars. So naturally, we had to get this incredibly intelligent marketer on the show to reveal his strategies. In this episode, the legendary Sid Bharath explains how he strategically used partner we...

How To 4x Your Conversion On Live Webinars w/Tim Paige | #024 Two successful webinar experts from upstate New York, sharing knowledge and hosting this podcast episode. Joel's co-host is Tim Paige — vacuum salesman turned webinar host. Aside from generating more than ten million in revenue for his webinar clients, he's more than quadrupled webinar conversions by making a small adjustment to his Q &...