The Jim Galiano Show: Help for Freelancers & Solopreneurs

Today, I want to talk about corruption in the advertising and marketing world. Many people already see online marketers in a way that’s similar to how they view used car salespeople. But the latest court revelations really pull back the curtain on just how bad things have gotten. In 2019, Facebook agreed to a $40 million settlement of a class-action suit brought by advertisers who claimed they ove...

As I look back on my own experiences and my journey through the world of online business, I can see plainly see that the failures often taught me more than the successes. For example, oftentimes, I fell “in love” with the product I was selling. Instead of focusing on what the market wanted, I tried to create the desire for the things I was selling (or wanted to sell). I guess you could say that I...

Over the years I’ve seen my fair share of online entrepreneurs abandon the SEO approach to online marketing in favor of building their brands on social media. They made statements such as, “Forget SEO. Social Media is the new SEO.” For a space of time, it appeared as though they had a point. Social media generated results much faster and much easier than traditional SEO did. Today, the term “blogg...

The world is filled with distractions today. Although I’m stating the obvious, these distractions have a cumulative effect we seldom think about. The truth is that distractions can either delay or outright keep you from experiencing some of the better things you’re looking for in both life and business. Sometimes we’re distracted by legitimate or important things… but everything that’s important i...

In today’s episode, we’re going to look an even closer look and topics such as influence and reach in a marketplace. Business growth is a challenge for more people than not. So why do some individuals or brands attract more attention than others when the information from the lesser-known person is arguably as good or better than the person with 500k followers? Could it be their videos are shot in...

Growth isn’t a word that has to be limited to the bottom line. The other day I was thinking about how closely my attitude affected my experience in the business world over the years. Back in the early days, there were the success Gurus – just like there are today. Like many newbies, I got hooked on their messaging. Later, after several dead-end experiences, I found myself gravitating more towards...

Things like unhappiness and discontentedness as they relate to the work we do or the businesses we’re building are topics that we seldom dig into in any depth. The work that we do consumes more than just a little bit of our time which is why I think it’s important that we find a measure of happiness and contentment with it. Or, maybe in some cases, rediscover it and what it’s going to take to secu...

A recent 2021 report I read identified 51 million people as independent workers. According to the Census Bureau, less than 3% of them filed as businesses that intended to hire employees. With businesses requiring less and less manpower to generate the same revenues, Solopreneurship presents today’s entrepreneurs with an enticing alternative. In the past, running a six-figure business without a tea...

Today, I’d like to share with you some thoughts on expanding your online reach and influence within your market. More than just a few people get lost in the weeds once they start investing time, energy, and money into their marketing and advertising. Can I change how you view these topics in a single podcast episode? Maybe so! I’m going to give it a shot in today’s episode. Right now, most of my o...

It’s one thing to talk about creating the type of business to minimize the amount of stress, it’s another when you start planning out the details to make that a reality. In today’s episode, we’re going to look at setting up different income streams within your business. We’ll also be talking about what can be scaled and/or automated, what can’t, and how to make your adjustments accordingly. Realis...

With the right game plan, I believe this is a great time for entrepreneurs of all ages (from young to old) to succeed in the world of online business. There is plenty of money and business out there to support you and your loved ones for years to come. However, I also believe it’s more important than ever to have a solid gameplan in place to cover the next 3-5 years into the future. Unless you thi...

How much control do you really have? It’s an interesting question. One that, unfortunately, is often asked too late. My friend and his partner were forced to close down their manufacturing business here in the United States. The only way to survive or complete in their ever-changing marketplace was to outsource their product manufacturing to China. For the first few years, everything was more or l...

As things stand, the business world in general currently finds itself in a state of transition. The train has left the station, so to speak. Today, I want to share some thoughts on gradual change and gradual progress. Over the last few years, I’ve seen quite a few people (many of them with quite a bit of experience) rebranding, reinventing, and changing their businesses – from minor changes to maj...

Do you have a favorite client or customer? Most of us have at least a few that stand out (in a good way!) I’m talking about the type of client that makes you wish you had “more like them” Nothing matches the kind of positive, beneficial, all-around experience you’ll have when you’re as good of a fit for a client as the client is for you. In today’s podcast, I want to talk about finding your ideal...

Someone once said, “When you die, there will still be items on your to-do list!” This seems to be especially true for those traveling the entrepreneurial path. That said, there’s really no reason why we can’t get the really important things accomplished or finished. Personally, I believe we waste too much of our time with things that, in the big picture, really aren’t that important. And conversel...

Radio, Movies, TV, and even the Internet in general – all have one thing in common. Each went through a period I like to refer to as, “The Golden Age.” The Golden Age of Radio ran from the early 1920s into the 1950s. The Golden Age of TV followed from around 1948 through 1959. How about the Golden Age of Movies? According to Google, we’re looking at the 1920s through the 1960s. The Golden Age is a...

If you’ve been listening to this podcast for a while, you already know that I’m committed to the theme of building a better kind of business. Better for yourself and your family as well as your clients and customers. It’s all about moving forward. But, that said, our pasts do have a way of trying to insert themselves into the present. I’m talking about the business or project failures that color h...

https://www.jimgaliano.com I would say that most business owners consider themselves to have at least a reasonable amount of intelligence. Maybe even above average? Based on that alone, most would say their challenges are anything but basic or simple. If that were the case, the problems or frustrations would no longer exist. It’s that way of thinking that causes people to pass over a simpler appro...

Studies are now showing that we have about 4 productive hours, on average, on any given day. When I first heard people talking about this, I thought the number was way too low. Also, studies show that people who push the productivity envelope end up experiencing adverse effects on several fronts. Not only does the quality of their work suffer beyond that point, but so does everything else. I’m tal...

The ultra-lean business models of today make it possible for solopreneurs, freelancers, and small business owners to scale their income with a minimal business overhead. I can’t speak for anyone else, but in my experience, managing a group of people isn’t easy. Not over the long haul. With the right business model, you won’t have to manage a team. My friend’s son picked up on this concept and now...

There are more solopreneurs in business today than ever before. From small business owners to freelancers and consultants, an increasing number of individuals fit the solopreneur profile. That also goes for those who have others working for them, part or full-time. Simply put – these individuals are the heart and soul of the business. Today, I’d like to share some thoughts on building a successful...

Since the late 1990s, I’ve had the opportunity to test-drive the popular business models of the time. All while building a service-based business. In today’s episode, I want to share with your four business models that are “doable” for Solopreneurs and small business owners. If you’re currently selling your services online, and not hitting your income goals, today’s episode might be a breath of fr...

Most of us begin our businesses journey with an intense focus on the product or service we want to deliver. We want it to be the best product or service we’re capable of delivering. We’re entrepreneurs, we’re solopreneurs, and we’re proud of our product. Eventually, we hit a plateau. For some, the plateau may be much higher than it is for others. But it’s a plateau, nonetheless. You gain some cust...

I discovered WordPress for the first time back around 2005. By 2008 I’d gone all-in with it as my content management system of choice. It was and still is, in my opinion, the best tool out there for the average entrepreneur looking to start, build, and grow their online brand. Things have changed quite a bit since then. The rise of social media caused a lot of businesses to change their approach t...

One of the things that Entrepreneurs and Solopreneurs find difficult is having to navigate the increasing uncertainty that surrounds their business, niche, and marketplace. For example, what’s hot and what’s not as far as topics, products, services, and information goes. These things can change often and quickly. Maybe you were focusing on something very popular, but it’s not anymore. Just as you’...