The Jim Galiano Show: Help for Freelancers & Solopreneurs

Last week I shared the principles I’m using this year to build out new online projects (or side hustles) quickly and efficiently. Can the same principles be applied to an existing business? Absolutely. Maybe you’re thinking about adding a new product or service to an existing business. One of the easiest, most effective ways to get started is by creating a simple – single-page website along with a...

Hey Everyone, welcome to 2023! Whether you treat the month of January like you’re on a mission and you hit the ground running, or you’re still in vacation mode and you sort of glide into the New Year over the next few weeks – I guess it’s up to you. This year, I’m changing some things up a little bit.  I’ll be taking on a few different projects. I guess you could call them, side hustles.&nbsp...

Today is the last episode of 2022. It’s the perfect time to talk about creating a simple plan and strategy for business growth and success in the upcoming year. The only strategies that work consistently for most people are the simple ones. I’m including myself in the “most people” group. Today, I would like to share with you a simple way to create your own strategy for the New Year. Instead of wa...

In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past. In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business...

We’re at that time of year again when people begin to think about their “goals,” or the things they’d like to accomplish in the New Year. Of course, there’s no shortage of pessimism when it comes to goal setting. Most of the time, change doesn’t come easy, does it? Where creatures of habit, even when those habits are responsible for poor results. On the other hand, nothing beats the feeling of get...

It’s difficult for smaller businesses to compete with their larger counterparts without having an intelligent, time-tested strategy in place. The “niching down” concept came about as a response to this dilemma. You specialize and serve a group within a group. In today’s episode, I want to look at this through the lens of search engine marketing and SEO-based strategy. In plain English, I’m talking...

First, let me apologize in advance for my voice quality today. I’ve had a bit of hoarseness or laryngitis over the past few days. I didn’t want to delay recording today’s episode, though! Today, I want to share with you – 3 things an online business needs to succeed (especially as we move into the New Year). In the past, it was much easier to get away with having one or two of these things in plac...

Each plateau that you reach in business (as well as life) requires time, energy, and effort. With time, things like economic downturns become easier to withstand. At least, that’s hopefully the case. As we prepare to leave 2022 in the past, I have some thoughts that I’d like to share with you about business strategy in 2023. There’s a certain amount of fluidity that’s required to adjust to an ever...

During the early days of my business, I found it very challenging to build a company or business brand. Brand recognition was a struggle – even on a local level. With time, despite my efforts, my name seemed to generate more interest or recognition than my company. My personal reputation preceded my company’s reputation. Eventually, I came to the realization that my personal brand was doing more t...

Over the past few weeks, I’ve seen online businesses starting to sound the alarm as inflation and existing debt continues to eat away at their bottom lines. Can you examine “bad news” without succumbing to a negative mindset yourself? Absolutely.  Successful entrepreneurs, solopreneurs, and freelancers deal with reality – while at the same time, maintaining their vision for a better tomorrow....

I’ve spent my entire business life in what some people call “The Agency World.” I’ve run an online agency business since 1998. Almost from the beginning, I focused on building multiple streams of online income. Of all the decisions I’ve made during my online journey, this was one of the better ones. To be perfectly blunt about it, I’d almost rather work digging ditches all day than managing a larg...

Last week, I heard people debating over how effective social media really is and what platforms seem to have the advantage as we enter into the final months of 2022. Most of the large social media marketing companies that I know of require charge the average client between $4,000-$6,000k per month. Like traditional ad agencies, they test everything (Ad copy, offers, price points, etc.) If you don’...

Just about every businessperson today is familiar with sales funnels. At the very least they’ve heard the term. Sales funnels are arguably the most popular business growth strategy that’s out there today. You can break the sales funnel strategy down into four steps. First, you have to get more traffic to your website/offers. That’s the first objective. There are many ways to do this – both free an...

Final Special Update for October 12, 2022 Subscribe to The Jim Galiano Show: Help for Freelancers & Solo Entrepreneurs on Soundwise

Special Update for October 5, 2022 Subscribe to The Jim Galiano Show: Help for Freelancers & Solo Entrepreneurs on Soundwise

The other day I saw a video in which they were comparing the past to the present. Today, we basically live in a throwaway society. Products are cheaply made and for the most part, have a much shorter shelf-life than their counterparts from the past. The quality of work has also declined noticeably over time. For those of you over 40, you know exactly what I’m talking about from firsthand experienc...

In today’s podcast episode, I’d like to talk about the kind of tool that is changing the way people are managing their online businesses. There’s no shortage of software solutions in the market these days. There are tools and apps for everything you can imagine. Lately, however, there has been a renewed push in technology that’s designed to simplify how we operate our businesses on a day-to-day ba...

Focus and motivation. Even the most talented people in the world find it difficult to succeed without a healthy dose of both. The sports world gives us plenty of examples of individuals who overcame many obstacles (including physical ones). What they all had in common was that they were all highly focused and motivated. Imagine what kind of impact a fresh dose of focus and motivation can have on y...

Most first-time online business owners don’t start their businesses with topics like automation, semi-automation, and business scaling at the forefront of their minds. That usually comes later once they realize they have a viable business on their hands. In today’s episode, we’ll be talking about business automation, semi-automation, and business scaling. Scaling an online business in 2022 is doab...

In today’s episode, I’d like to talk about email marketing for “everyone else.” There are many different approaches to email marketing. Like the old saying in boxing, “Styles make fights.” The same principle applies to marketing. Some “styles” however, happen to be a lot more complex than others. Overall, I think email marketing has been made unnecessarily difficult for the average business person...

Some people call it hope. Others may refer to it as a dream or a vision. If you’ve ever started a business, or have one now, you know exactly what I’m talking about. It’s the very thing that inspired you to start what was once a new business. On a higher level, it’s the thing that makes your success seem possible and within reach. Although we could apply this to anything in life, I’d like to look...

This week a good friend of mine was sharing information about starting and running a successful membership site. He started his business back in the 1990s, and he’s run multiple membership sites over the years… so he really has some insights into what makes a membership site work and what doesn’t. It's funny but, when you bring up a topic like this, many of the people I know will immediately talk...

In today’s episode, we’re going to take more of an in-depth look at marketing plans for Solopreneurs. There are many options to choose from when formulating your plan, but you’ll find it easier to get started if you stick with your strengths. We’ll also talk about the foundational elements, such as your messaging and pricing along with the tools you have to choose from. If you’re currently struggl...

I remember the first time I heard someone say, “Social media is the new SEO.” Generally speaking, that appeared to be the case from around 2010 to 2020. For about a decade, everything was easier to do on social media. I’m talking about list building, networking, advertising, and building your brand. The best part was, that not only did social media work, but it worked without paid ads! That was th...

Today, I wanted to share an episode that was originally released about a year ago. Insights from a friend of mine who was a 6-Figure Affiliate Marketer changed my views on how I see the world of Affiliate Marketing. I think it will be the same for you. Most affiliates struggle to make pocket change consistently, let alone a full-time income. If you’re even mildly interested in making money with af...