The Jessica Burgio Show

I thought I was recording an episode about podcast pitching. Instead, it turned into a conversation about something so much bigger. After thinking through a few ideas that had been coming together for me lately, I realized why so many podcast pitches miss the mark. It's not because people aren't qualified or don't have a great story. It's because they're focused on pitching themselves instead of p...

What if the thing holding you back isn't your strategy... but the version of yourself you're still trying to protect? In this episode, I'm sharing one of my most personal conversations yet and the shifts that completely changed the way I think about building a personal brand, showing up online, and creating the life I actually want. In this episode: Why your biggest obstacle probably isn't your bu...

Sometimes the life that looks “successful” on paper still feels completely wrong. In this episode, I’m sitting down with my longtime friend Megan to talk about career pivots, sobriety, strength training, entrepreneurship, and what it actually looks like to walk away from something that’s working… to build something that feels aligned. We talk about: Leaving a thriving beauty business behind • The...

What happens when the life you worked so hard to build no longer feels aligned? In this episode, I sit down with Dr. Kelly Alhooie to talk about identity shifts, entrepreneurship, intuition, and the terrifying, but necessary, decision to walk away from a life that looked successful on paper. In this episode, we talk about: Building a multi 7-figure business from scratch during COVID The moment Kel...

You can read every self-help book in the world… but if your identity doesn’t change, neither will your life. In this episode, James Dunn and I get real about self-worth, personal growth, fear of judgment, and the uncomfortable process of becoming the person you know you’re capable of being. In this episode, we talk about: Why personal development becomes “entertainment” without implementation The...

If you’ve been hiding online, overthinking your niche, or waiting to feel “ready”… this episode is your wake-up call. I sat down with Courtney Johnson to talk about personal branding, visibility, LinkedIn, content creation, cringe, confidence, and what it actually takes to create opportunities that come TO you instead of constantly chasing them. This conversation lit a fire under me — and I think...

You’re probably not stuck. You’re probably “just” editing yourself in real time, and it’s exhausting isn’t it?! In this solo episode, I’m sharing  the hidden habit I see in SO many women (including myself): Constantly filtering who we are, what we say, and how we show up online in order to feel accepted, safe, or “professional.”  I’m so sick of it, as I’m sure you are too! Fu*k. Can we just wake u...

This episode is raw, unfiltered, and probably one of the most honest conversations I’ve ever had on this podcast. Over the last six months, I’ve navigated business betrayal, burnout, marriage, motherhood, family struggles, depression, co-parenting challenges, and moments where I truly questioned everything. But through all of it, I kept showing up. And I think that matters. In this episode, I’m ta...

What if the life you’ve built… still doesn’t feel good to live? In this raw and honest conversation, I sit down with positive psychology expert and author Robert Mack to talk about something most people avoid: The gap between success and actual fulfillment We go deeper than mindset hacks and into the real work of: Why high-achieving people still feel unhappy The danger of “positive thinking” when...

If you’ve been showing up online, posting consistently, sharing your life and your value, but you’re still not seeing clients or income from your personal brand… this episode is going to hit. Because the truth is, a lot of you aren’t stuck. You’re just not making clear decisions, and you’re not inviting people into what you actually offer. In this episode, I’m breaking down what it really takes to...

This conversation originally aired on Kyra’s podcast, and I knew it needed a home here too. We talked about confidence, identity shifts, female friendships, and why so many women wait way too long to start the thing they know they’re meant to do. In this episode, we get real about what actually holds people back—and what changes when you stop asking for permission. Key Takeaways: Why fear of judgm...

Sometimes the hardest seasons of life become the doorway to the life you were always meant to live. In this episode, I’m sitting down with Sarah Beaver, who just finished a 3 month coaching intensive with me and is about to start back with me inside THE HOUSE OF INFLUENCE MASTERMIND to talk about reinvention, resilience, and what happens when you finally stop waiting for “someday.” Sarah shares ho...

What happens when the version of you that once accepted burnout, overworking, and survival mode decides she wants more? In this episode, I’m sitting down with my friend and former client, Cat Roten, for a real conversation about reinvention, identity shifts, and what can happen when you finally trust yourself enough to make the move. Cat shares her journey from working exhausting 12 to 24-hour day...

If you feel stuck, unmotivated, or inconsistent… this might not be a strategy problem. It might be your environment. In this episode, I sat down with Rachel and we went way deeper than business. We talked about energy, space, identity, and why the smallest shifts can completely change how you show up. What we get into: Why your environment directly affects your confidence + visibility The connecti...

Let me say something that might piss you off, in the best way. The women who are winning right now? They’re not luckier than you. They just decided… and then they moved. In this episode, I’m fresh off a call with one of my clients who’s on track to double her business this year, and no, it’s not because she’s more talented or more ready. It’s because she stopped overthinking, committed, and took a...

In this episode, I’m diving into a pattern I see all the time with smart, capable women building businesses online: creating offers that don’t actually solve the real problem their audience has. And it’s not because you’re lazy or not working hard enough. It’s usually because you fell in love with the solution instead of staying anchored to the problem you're meant to solve. After reading a quote...

If you’ve ever felt like you’re doing all the marketing things, posting on social media, sending emails, tweaking your website, but still wondering why it’s not translating into real business growth… this episode is for you. Today I’m joined by Sarah Gemmell, a psychology-based marketing consultant and strategist who helps entrepreneurs stop doing random marketing tasks and start building strategi...

Last week in Episode 376, Jessica broke down a hard truth: Confidence isn’t the problem. Structure is. In this follow-up episode, she goes deeper into the next step — frameworks. If you want to speak with authority in your podcast, personal brand, sales conversations, or membership, you need a clear way to organize what you already know. Because most women don’t have a knowledge problem. They have...

You don’t need more confidence. You need more structure. In this episode of The Jessica Burgio Show, Jessica breaks down why so many smart, high-performing women struggle to sound authoritative in their podcast, personal brand, or coaching business — and why the issue isn’t confidence at all. It’s clarity. If you’re building a podcast, growing a personal brand, starting a membership, or positionin...

Last week’s visibility episode sparked so many conversations, so today I’m sharing the reminder so many of you needed: keep showing up, even when no one’s clapping. If you’ve ever launched something, promoted an offer, or put yourself out there and heard crickets, this episode is for you. I’m talking about staying visible, trusting your path, and showing up authentically instead of looking outside...

There are seasons where life feels heavy… and you still show up anyway. This episode is a real-time reminder that growth doesn’t wait for perfect conditions. It rewards consistency, courage, and your willingness to put yourself in the room, even when no one is clapping yet. Today I’m pulling back the curtain on what visibility actually looks like after years of showing up, posting, recording, lead...

Today’s episode is a special one because I finally convinced my husband, Scott, to join me on the podcast. 😅 We’re pulling back the curtain on what it’s really taken to build a strong, healthy relationship while navigating long distance, entrepreneurship, corporate life, blended family dynamics, and personal growth. Scott has been one of my biggest supporters behind the scenes since the early day...

This episode wasn’t recorded in my studio. It wasn’t on Riverside. It wasn’t perfect. And that’s the point. Clarity doesn’t wait for perfect conditions. This conversation kicks off a brand-new chapter of the podcast and introduces what I’m calling the Season of Ownership. A season that isn’t about hustling harder, forcing outcomes, or manifesting faster… but about telling the truth about where you...

Okay, so we’re bringing this one BACK. This episode was one of the highest-downloaded episodes of 2025, and with so many new listeners stepping into the Unscripted community, it felt like the perfect time to re-upload this conversation for 2026. If you’ve already listened… listen again. If this is your first time here, WELCOME. This one hits differently. In this episode, I’m breaking down why podc...

You can’t build a new life from an old identity — and most people keep trying anyway. In this first episode of 2026, Jess breaks down the real reason so many women feel “stuck,” inconsistent, or perpetually on the edge of their next level: they’re asking for new outcomes while protecting an old version of themselves. This isn’t a motivational reset. It’s an identity activation. We talk about: Why...