The Jasmine Star Show

Do you ever feel like it's difficult to stand out online?  If so, I feel you. The online space can feel…well, crowded. But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry… And I don’t think that’s the case. So, what is? Business owners don’t know how to identify the deepest needs and desires o...

Have I told you about the time someone tried to copy Social Curator? I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.” I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it...

Is it necessary for me to be in that meeting? Is it necessary that I'm in that Slack channel? Is it necessary I’m cc’d on that email? These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!) Why? These are questions you learn to ask when you know you’re in the stability phase of a business project....

“Jasmine, you need to take a break…” JD (my husband and business partner) said these words to me a few weeks ago. I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?) It was while recording this podcast series with my co-host Marcus Murphy , I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking w...

I’m a little skeptical when someone wants to sell me something. Back in college, I served tables at a steak and rib house and lemme tell you: I could rack up a receipt. Oh, I could not only sell you on the best steak, but I could have you upsize it, add on a loaded baked potato, and convince you that you couldn’t leave without trying the famous banana cream pie, served in a mason jar.  I knew exac...

He dropped out of college without a clear sense of direction. Then one day, while working in the “dish pit” at a restaurant, he received a call that Usher Raymond wanted to collaborate with him (cue the lyrics to Let It Burn ). It was a 7-year journey of financial struggles, latte-making shifts, and uncertainty that ultimately led to exhibitions across the globe – from the USA to Australia, Hong K...

Around 2013, I completely tapped out my market.  I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).   I was also hosting in-person educational events and creating digital products for other photographers. I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!) So I did a business audit. I’m not go...

“I’m having a Bianca on hurdles day.” I’ll text my sister this whenever it feels like nothing in life or business is going as planned. Let me explain. When we were in high school, Bianca, my twin sister, decided she was going to run the 300-meter dash with hurdles. After clearing the first three hurdles with ease, Bianca broke the number one rule from Coach Julia which was looking over at her oppo...

In this episode of The Jasmine Star Show, there are sensitive topics mentioned related to suicide, mental health struggles, and emotional distress. The content may be triggering for some listeners. If you or someone you know is currently struggling with these feelings, we encourage you to seek support from a mental health professional or call or text the Suicide and Crisis Lifeline by dialing 988...

Wanna know how to become someone that people WANT to work with? Build meaningful relationships.  As a business owner, building and sustaining meaningful relationships will help you build trust and credibility, which can lead to more referrals, collaborations, and customers and clients. You might be thinking, ‘ Ok, I’ve heard this before, but HOW… how do I create and build these relationships with...

How do you feel when you hear the term “paid ads”? I’m guessing that you feel one of two ways.  Overwhelmed thinking about pouring money into something that may not pay off. Liberated at the thought of marketing passively to the right people. And either way is completely valid!  There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR b...

Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do? In this episode, my friend ( and podcast co-host for the next few weeks ) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur. Marcus and I go way back (like, I photographed his wedding) and one thi...

Did I ever tell you that I IRONED my money?  Yes, as in, I'd iron my dollars because I wanted them crisp and new.  Then I would neatly fold them and keep them in a tin can BandAid container in my mom's closet under a pile of laundry that - despite her best efforts - just would never (ever) get folded.  To say I was fascinated with money would be an understatement. Money wasn't somet...

Do you ever want to give up and quit?  Crithicca, co-host of the Motiversity podcast , recently asked me this question.  My response was instantaneous: “Every single week.” You see, every single week I have my fair share of doubts… the nights of questioning what the heck I’m even doing.   But here’s what I’ve learned: the doubt and the challenges don’t go away… we just get more resilient the longe...

Have you ever completed a big project and thought… I want to capture what I learned so I can make it better next time… but HOW?  Enter the Post-Project Assessment Framework. What is that, you ask? This framework is something I use every time I finish a big project - it helps me to capture what I learned and provides me with key takeaways for next time.   In this episode, I’ll walk you through HOW...

Is it me? Am I the problem?  Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough? In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse,...

Do you ever struggle to find joy in the entrepreneurial journey?  In this episode (that originally aired on The CLS Experience with Craig Siegel ), we didn’t shy away from the hard stuff. Craig and I discussed perfectionism, taking uncomfortable action, practicing self-forgiveness, and navigating tough conversations, which are all inevitable in the entrepreneurial journey (or any journey worth emb...

Have you ever thought:  “I just don’t understand why I’m not where I want to be in business yet.” “Why is it taking so long for me to achieve my goals?” “Everything seems to be so much easier and quicker for others.” If so, I got you. In this episode, you’ll hear three mindset shifts that you can make TODAY that will help you get out of this comparison and lack mindset and into a state of joy, abu...

Do you ever struggle with brain fog?  Brain fog can lead to forgetfulness, fatigue, and a lack of productivity, which can be detrimental to entrepreneurs.  What causes brain fog, you ask? In this episode, Tanessa Shears , Health Consultant for high-achieving entrepreneurs, explains that brain fog is caused by insulin levels, hormone imbalances, and blood sugar stability, which can all be affected...

Have you ever been around someone (or a group of people) who made you want to be better? You know, the ones who push you, support you, and never let you slack off? The ones who constantly remind you to get uncomfortable and GROW? I’ve experienced this a few different times this year. One of my most recent experiences was learning how to drive a rally car in Texas. And this is how it went…  I was p...

Have you heard of a Force Multiplier? A Force Multiplier serves as the behind-the-scenes, right-hand person to the CEO or founder of an organization.  This term was coined by Adam Hergenrother (CEO and Founder) and Hallie Warner (Chief of Staff) with Adam Hergenrother Companies, who have been working together for over 12 years. The Founder and the Force Multiplier is a concept that started with a...

Getting out of your comfort zone and choosing to play at a bigger level is a DAILY choice, my friend. But how do you stay accountable to showing up bigger and not shrinking back down when you just feel like hiding under a rock? That’s the exact question that Suzan Czajkowski , one of our members on the inside of Social Curator, shared during a recent group coaching session.  In this episode, you’l...

Hold tight, friend - we’re taking a deep dive into my story and the many pivots that I’ve taken in order to be standing here today.  As a bootstrapped founder, I’ve learned many lessons, encountered many challenges, and pivoted MANY times.  At each turn, I was uneducated, unfunded, unqualified, and unprepared to start a new business, but I did.  In my first year of business as a photographer, I ea...

Did you know that the human brain is literally wired to LOVE and REMEMBER stories, making storytelling one of the most powerful forms of communication? Intrigued? Then you’re gonna love this episode with copywriter and author Laura Belgray, where we chat about her new book, the importance of sharing powerful stories, and creating content when feeling uninspired.  Fun fact: Laura is one of the most...

Have you ever set an unrealistic timeline to hit a goal or complete a project? Actually, let me rephrase that. Have you ever started a project and set a deadline by which the project should be done - and then at some point realized that deadline was going to be harder to hit than you thought? I’ll be honest: this has happened to me. Multiple times. In fact, in 2020 our team was working tirelessly...